Tag Archives: live video

Ustream CEO Talks Shark Week in the Washington Post

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For the 28th year in a row, viewers around the world are tuning in for Shark Week, Discovery’s annual event celebrating one of the ocean’s most fascinating creatures.

While live video has been a part of the Shark Week festivities for several years — last year’s streams attracted more than 67,000 unique viewers — Ustream is adding a new dimension to this year’s event.

“Shark-lovers this year can tune into the live camera at the National Aquarium’s Blacktip Reef Shark tank,” writes The Washington Post‘s Hayley Tsukayama, “not only to watch the sharks swim, but also to chat live with scheduled experts who will be fielding questions underwater.”

The next diver chat will air on Wednesday, July 8 at 3:20 pm Eastern Time on the National Aquarium’s Blacktip Reef Shark channel on Ustream. Viewers can submit questions to the divers on the channel’s live feed or on Twitter using the hashtag #SharkDiverChat.

This event is the latest evidence of a broadening of the media experience beyond traditional channels. In engaging with brands, today’s audiences enjoy — and expect — real-time digital interactions, including social media as well as live streaming video.

In a chat with CEO Brad Hunstable, Tsukayama highlighted Ustream’s partnerships not only with media companies like Discovery, but also enterprises such as Intuit and Home Depot. “With our company,” Hunstable said, “a significant portion of it comes from enterprises.”

Read the full article here.

Bloomberg: Ustream a “Pioneer” in Live Video

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In the recent article “Meerkat, Periscope, Been There, Done That,” Bloomberg Business contributor Olga Kharif reminded readers that new apps Meerkat and Periscope are not the first tools to enable live video streaming from smartphones — far from it.

While the new apps have attracted considerable buzz, both in the media and among consumers, Ustream ranks among the “pioneers” of streaming video, dating back to 2007. And while newcomers focus on consumers, CEO Brad Hunstable points out that Ustream has evolved to a new level, offering a secure, high-performance tool to help enterprises reach customers and employees.

Read the article here

JVC Partners With Ustream for One-Click Video Streaming

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At last week’s NAB Conference in Las Vegas, JVC Professional Video announced a partnership with Ustream that will offer organizations a streamlined experience when broadcasting live video.

Two new JVC cameras support the industry-standard Real Time Messaging Protocol (RTMP), which allows up to four Ustream channels to be stored for easy access via the camera menu. Users can either stream video live or record it for immediate on-demand viewing with the touch of a single button. A planned firmware upgrade will add the capability to three additional JVC models.

“Ustream’s partnership with JVC enables a one-click solution for organizations to create high-quality live and on-demand videos to engage with internal employees, stakeholders, and even global audiences,” said Ustream CEO Brad HUnstable. “From employee town halls to sharing live events, the applications are virtually limitless.”

Read more about JVC’s partnership with Ustream.

Ustream Demand: Driving Conversions From Live and On-Demand Video

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Yesterday, Ustream announced the launch of our most powerful marketing tool yet: Ustream Demand, the only video marketing platform to enable lead capture from both live and on-demand video. Combined with our existing LiveAd tool, Ustream Demand enables marketers to generate higher-quality leads at a lower cost per acquisition than non-video solutions.

“We’re offering the first marketing platform for combined live and on-demand video content,” said CEO Brad Hunstable. “Ustream Demand enables marketers to easily incorporate all of their video assets into their integration campaigns, leveraging the most powerful video tool available for lead conversion and lowering customer acquisition costs. Combined with Ustream LiveAd, marketers can extend the reach and impact of their video to thousands or millions.”

Before Ustream Demand, marketers had to use a convoluted set of tools to create, manage and distribute live video content, a second set of tools to create and distribute on-demand video — and yet another array of solutions to measure the lead-generation performance of both. Ustream Demand combines creation, management, distribution, lead capture and analytics capabilities to offer a streamlined solution that delivers real results.

“To succeed, marketers today need viewer information and consumption behavior data to build customer profiles and nurture campaigns,” said Mukul Krishna, senior global director, Digital Media, Frost & Sullivan. “In such a scenario, Ustream Demand is designed as a complement to leading marketing automation and CRM platforms. This means that deployment can be quick and economical, with minimal disruption of processes already in place. Ustream’s video marketing platform is focused on streamlining the capture of user information and video consumption behavior and empowering marketers using digital marketing platforms to fully leverage the power of video as an integral part of their marketing campaigns.”

Click here to learn more about Ustream Demand

Is 2015 “The Year of Video?”

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When that famous ball dropped in Times Square to mark the start of 2015, millions of viewers around the world had access to the event thanks to Ustream’s six-hour live streaming broadcast. It was a most appropriate beginning to what Ustream CEO Brad Hunstable is calling “The Year of Video.”

“I think 2015 will be the year of video,” Hunstable recently told the International Business Times, “so it’s sort of fitting that we bring this into the new year with this really interactive, really HD, high-quality New Year’s Eve presentation.”

So what is driving this surging interest in live streaming video? One word: business.

“The business model for Ustream has been traditionally advertising,” Hunstable said, “but what’s interesting is over the past few years we’ve really doubled down our efforts to become a SAAS [Software-as-a-Service] company. We’ll license and sell our technology to media companies and enterprises that need really powerful and highly scalable video solutions.” (Read the full article here.)

Hunstable echoed those same sentiments when he spoke with SiliconANGLE at IBM Impact 2014:

“If you look at where the growth is happening in video — most people don’t realize this — most of the growth in this next wave is going to happen within the enterprise … The enterprise is a tremendous opportunity, and what you’re going to see coming from Ustream, we’re going to continue to provide really robust solutions that solve the needs of these organizations for productivity, transparency, to connect with consumers and their employees in deeper ways … Every corporation today is a media company.”

The data supports Hunstable’s assertions: According to a recent study by The Aberdeen Group, 95 percent of Best-in-Class marketers are using video as part of their content marketing mix.

So, will 2015 be “The Year of Video?” We think so!

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Brad Hunstable to ReadWrite: “Video can really relay passion better than any medium”

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Ustream CEO Brad Hunstable recently sat down with Stephanie Chan of the tech news site ReadWrite to share the story of Ustream, what the company is like today, and where it — and live streaming video in general — is going. (Read the full article here)

Some of our favorite excerpts:brad-hunstable-readwrite

ReadWrite: What were you like growing up?

Brad Hunstable: I was definitely more of a hacker as a kid. As a pre-teen, I coded and built a Bulletin Board Service (BBS – the Internet before there was an Internet) in Texas. […] It certainly was not “cool” to be a programmer back then and the many times I was called ”geek” were not terms of endearment.
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RWCan you tell me what Ustream is like today? 

BH: Ustream is one of the largest video solutions on the Web, and we are primarily focused on enterprises. We want to help businesses communicate more effectively with their two most important constituents— customers and their employees.

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RW: Livestreaming has recently come into the media forefront with Amazon’s acquisition of livestream video gaming site, Twitch. What does this mean for the current state of livestream video?

BH: […] Video is reaching a point where it’s really becoming a foundation piece of the Internet. By 2017, according to Cisco, it will be 55% of the Internet’s traffic. It’s incredible. We did a Sony Playstation 4 launch a couple months ago, and it was 2% of the Internet’s traffic.

***

RW: What’s next for you and Ustream?

BH: I’m a big believer that there’s going to be a company that can be a video layer across enterprise. Everything I’m doing today in terms of our product is really about helping businesses be more transparent to their customers, more transparent to their employees. We help them use video to build those relationships.

To read more of Brad’s insights, check out the full interview here.

Ustream for Change Embraces Luz Para Venezuela

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April 30, 2014 – SAN FRANCISCO — Ustream, the world’s most scalable and social live video platform, today announced that it has selected Miami-based non-profit organization, Luz Para Venezuela (Light for Venezuela), as the newest member of Ustream for Change. Launched two months ago, Ustream for Change is a philanthropic program that seeks to advance Ustream’s mission of empowering businesses and societies to be more transparent and productive through the innovative use of video. The program was originally inspired by three Ukrainian broadcasters that have now captured the attention of more than 60 million viewers across the globe.

More than 170 applications from every continent have been submitted for Ustream for Change since launch, with causes spanning education, civil rights, politics, and evangelism sectors. The program is spearheaded by David Gibbons, Ustream’s vice president of marketing, and is run by a cross-functional group of volunteers within the company.

“An internal committee of Ustream employees selects the recipients, helping to ensure that the causes chosen are things which reflect the spirit of the company, not just the outlook of the leaders. The application from Luz Para Venezuela was very moving, and made it clear that their cause was urgent, their plans were specific, and their passion ran deep.”

Luz Para Venezuela’s Ustream Channel: http://www.ustream.tv/luzparavenezuela

Understanding the Situation in Venezuela, as told by David Dorr, Executive Director Luz Para Venezuela

Since the beginning of 2014 civil unrest in Venezuela has escalated to levels not seen since the unsuccessful coup of President Hugo Chavez in 2002. His successor, Nicolas Maduro, has continued with a series of crushing economic policies that have pushed the country into experiencing soaring inflation and constant shortages of goods, particularly important basic necessities such as baby formula, toilet paper, and medicine. Crime has skyrocketed to the point that the government no longer publishes the shameful data. Estimates place the murder rate at approximately 24,000 annually making Venezuela’s murder rate nearly the highest in the world and for government corruption Venezuela is ranked by Transparency International as 160th out of 175 countries.

The power of live video allows individuals in oppressed and censored societies to have their voice heard and to tell their story. Democracy can only flourish in an environment where every individual is granted this basic human right. We are very excited to have been chosen by Ustream for Change. Their expertise and leadership in live streaming video is exactly what our organization was seeking to effectuate long lasting change in Venezuela. We are giving the citizens of Venezuela a much needed voice so that they are heard by their government as well as by the world.

“Live video is one of the most engaging and effective means for communication in today’s society, and we’re proud that our technology can also be used as a means for transparency and the greater good,” said Brad Hunstable, CEO and founder of Ustream. “Luz Para Venezuela is an excellent example of this and we look forward to expanding Ustream for Change to further promote internet freedom, stable societies, and emerging democracies.”

For more information on Ustream for Change: http://www.ustream.tv/our-company/change

Ustream Features Every Public Relations Professional Should Know About

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As more marketers and businesses are embracing Ustream as their live video streaming platform for both internal and external business communications, more publicists are getting involved in the process to generate buzz around their live event efforts.

Ustream has an array of tools for producers and marketers, but with some research and the know-how for where to go, publicists can take advantage of various features to spread their message to a wider audience.

Customize and Brand your Ustream channel for a seamless look

Martha Stewart is the queen of chic, so for her Ustream broadcast to blend with her brand, we helped set her up with a customized channel page.  Not only does it legitimize the stream as a part of the brand, it can also be a hub for archived videos, upcoming shows, and other information you’d like to share with viewers.

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Not Every Video needs to be Live on Ustream

For anyone nervous about a spokesperson on a live broadcast, or concerned the Internet connection may not be strong enough during the live stream; Ustream offers a recorded-to-live feature to alleviate your anxiety.  Easily integrate previously recorded video — from any platform or format — into the Ustream player. So if the Wi-Fi doesn’t work, you can keep recording, and then share the content on loop in the Ustream player once the recording is finished.

Chat Features & Social Media Integration: Create Conversations with Your Audience

There is no better way to engage viewers than to use the social stream and chat features.  Answer viewers questions live on-air to help create engaged conversation with the customer, while also capturing more eyes on the broadcast as their comments are published on Twitter and Facebook with quick links back to your channel.

The best part — as NASA successfully demonstrates below — is the integration of any hashtag or Twitter handle into the social stream to help create virality. In this case, anytime someone tweeted at #NasaTV, it showed up in the social stream.

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For anyone concerned about inappropriate messages, conversations within the stream can be filtered and moderated to protect against unwanted commenters and spam.

Embeds Allow Anyone to Share your Content

Whether you want to drive viewers to your own site, share the video player with a journalist, or post on your social media account; Ustream players can be embedded anywhere on the web. You can also grow your Facebook audience by requiring viewers to ‘Like’ your page before they can watch.

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The Excitement of Live Video is Contagious

Live streaming video is still a new space many companies and personalities are beginning to engage in. The ability for companies to reach large audiences in real-time has never been more pertinent for brands to engage customers in a fun, yet transparent way. The features highlighted above are only a sampling of what publicists can use to create a strong and consistent message that has all of the potential to go viral. Take a chance and play around with the features to test all of live video’s potential.