Tag Archives: live streaming

Ustream CEO Talks Shark Week in the Washington Post

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For the 28th year in a row, viewers around the world are tuning in for Shark Week, Discovery’s annual event celebrating one of the ocean’s most fascinating creatures.

While live video has been a part of the Shark Week festivities for several years — last year’s streams attracted more than 67,000 unique viewers — Ustream is adding a new dimension to this year’s event.

“Shark-lovers this year can tune into the live camera at the National Aquarium’s Blacktip Reef Shark tank,” writes The Washington Post‘s Hayley Tsukayama, “not only to watch the sharks swim, but also to chat live with scheduled experts who will be fielding questions underwater.”

The next diver chat will air on Wednesday, July 8 at 3:20 pm Eastern Time on the National Aquarium’s Blacktip Reef Shark channel on Ustream. Viewers can submit questions to the divers on the channel’s live feed or on Twitter using the hashtag #SharkDiverChat.

This event is the latest evidence of a broadening of the media experience beyond traditional channels. In engaging with brands, today’s audiences enjoy — and expect — real-time digital interactions, including social media as well as live streaming video.

In a chat with CEO Brad Hunstable, Tsukayama highlighted Ustream’s partnerships not only with media companies like Discovery, but also enterprises such as Intuit and Home Depot. “With our company,” Hunstable said, “a significant portion of it comes from enterprises.”

Read the full article here.

AdWeek: Live Streaming Video Is Nothing New

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In the last few months we’ve seen ample buzz about streaming video … but is all the hype warranted? Not really, according to a recent AdWeek article.

Writer Kimberlee Morrison noted that Ustream has been providing streaming video since 2007 and has now evolved past the consumer phase to focus on the needs of enterprises. Ustream CEO Brad Hunstable commented that the recent buzz over new apps simply highlights the growing popularity of online video. “In a lot of ways,” he told Morrison, “the Internet is becoming video.”

Hunstable also commented that, while newer apps offer integration with social platforms, they lack the analytics that companies need to attain real business goals. “Ustream,” on the other hand, “is building capabilities for brands to be media companies in their own right.”

Read the full article here.

Bloomberg: Ustream a “Pioneer” in Live Video

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In the recent article “Meerkat, Periscope, Been There, Done That,” Bloomberg Business contributor Olga Kharif reminded readers that new apps Meerkat and Periscope are not the first tools to enable live video streaming from smartphones — far from it.

While the new apps have attracted considerable buzz, both in the media and among consumers, Ustream ranks among the “pioneers” of streaming video, dating back to 2007. And while newcomers focus on consumers, CEO Brad Hunstable points out that Ustream has evolved to a new level, offering a secure, high-performance tool to help enterprises reach customers and employees.

Read the article here

CEO Brad Hunstable to Time Magazine: “We’re Optimizing for Quality”

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As the buzz about mobile streaming video reaches a fever pitch, Time magazine’s John Patrick Pullen points out one aspect of the issue that no one’s talking about: the impact on our mobile data plans.

Highlighting that Ustream has been in the live-streaming game for more than five years, Pullen sat down with CEO Brad Hunstable to get his take on live video apps will impact the mobile data landscape.

Live-stream users should expect their data bill to reflect how they use these apps, says Ustream CEO Brad Hunstable. “If you broadcast for one minute, once to twice a week it’s not a big deal, “ he says. “But if you broadcast for an hour once or twice a day, you could have some sticker shock.”

Fortunately, Ustream already addresses the issue of bandwidth and data usage by dynamically adjusting the video feed for the network or device.

“We’re optimizing for quality in the background,” says Hunstable. “If someone is on a poor connection, we’re actually going to send them a lower quality file to make sure that it gets delivered and works, and is not choppy.” In comparison, Meerkat and Periscope only play in standard definition.

While both AT&T and Verizon have both capped their data plans, unlimited data options have thrived among other providers looking to differentiate themselves. Whether the growing popularity of mobile streaming video will force a change in the status quo is still uncertain.

“My personal opinion is that we’re in a temporary place where they charge a lot for this data consumption,” says Hunstable, who is looking forward to technologies like 5G networks to make prices more reasonable and bandwidth bigger.

Read the full article here

The Politics of Mobile Streaming

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Live mobile broadcasting was one of the hottest topics at last week’s South by Southwest event. And while live video — even mobile live video — is nothing new, conversations around its applications are springing up in several sectors, including politics.

Some pundits are holding up the latest mobile streaming video apps as political game-changers as the 2016 election season approaches. Are they right?

Not quite, says Matt Browner Hamlin in a recent article on Medium. Smart campaigners have actually been leveraging the power of live video streaming since the very beginning. Hamlin goes on to describe how he, as deputy Internet director for Christopher Dodd’s campaign way back in in 2007, Ustreamed speeches and Q&A sessions:

People following the presidential primary were able to engage in the same dialogue with a candidate as residents of the early states. Using UStream’s embedded chat functionality, as well as monitoring comments on the sites where our streams were embedded, we were able to bring in questions from people across the country into Dodd’s Q&A sessions with voters in New Hampshire and caucus-goers in Iowa.

Read the rest of Hamlin’s article here.

Brad Hunstable to ReadWrite: “Video can really relay passion better than any medium”

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Ustream CEO Brad Hunstable recently sat down with Stephanie Chan of the tech news site ReadWrite to share the story of Ustream, what the company is like today, and where it — and live streaming video in general — is going. (Read the full article here)

Some of our favorite excerpts:brad-hunstable-readwrite

ReadWrite: What were you like growing up?

Brad Hunstable: I was definitely more of a hacker as a kid. As a pre-teen, I coded and built a Bulletin Board Service (BBS – the Internet before there was an Internet) in Texas. […] It certainly was not “cool” to be a programmer back then and the many times I was called ”geek” were not terms of endearment.
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RWCan you tell me what Ustream is like today? 

BH: Ustream is one of the largest video solutions on the Web, and we are primarily focused on enterprises. We want to help businesses communicate more effectively with their two most important constituents— customers and their employees.

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RW: Livestreaming has recently come into the media forefront with Amazon’s acquisition of livestream video gaming site, Twitch. What does this mean for the current state of livestream video?

BH: […] Video is reaching a point where it’s really becoming a foundation piece of the Internet. By 2017, according to Cisco, it will be 55% of the Internet’s traffic. It’s incredible. We did a Sony Playstation 4 launch a couple months ago, and it was 2% of the Internet’s traffic.

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RW: What’s next for you and Ustream?

BH: I’m a big believer that there’s going to be a company that can be a video layer across enterprise. Everything I’m doing today in terms of our product is really about helping businesses be more transparent to their customers, more transparent to their employees. We help them use video to build those relationships.

To read more of Brad’s insights, check out the full interview here.