Tag Archives: CDN

NASA in 4K UHD, CDN Strategy, Product Reviews and More: Ustream in the News

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The use of video by organizations for marketing, communications, training and education continues to grow. Leading publications are turning to Ustream and its experts for insights and best practices.

Check out the latest articles highlighting Ustream on a diverse range of subjects:

Digital Trends, “Stargaze in Glorious UHD with NASA’s Upcoming 4K Network, September 14, 2015
In announcing NASA’s new 4K Ultra High Definition (UHD) channel, Digital Trends writer Adam Poltrack noted that 57 million users have logged on to the International Space Station feed on Ustream — a testament to the popularity of NASA’s footage.

Streaming Media, “Teradek Announces VidiU Pro for High-Bandwidth Streaming,” September 1, 2015
Troy Dreier covered Teradek’s release of the VidiU Pro to complement its VidiU and VidiU Mini on-camera encoding and uploading devices. The new technology is compatible with several live broadcasting platforms, including Ustream.

Streaming Media Review, September 1, 2015
Streaming media producer and consultant Jan Ozer offered a detailed review of Pro Broadcasting, Ustream Align and Ustream’s Pro Broadcasting Video Marketing Module, concluding that Ustream is “just getting started” and rapidly moving to augment its offerings to enterprise clients.

CNET, “Will gaming breathe life into live-streaming YouTube?,” August 27, 2015
With the announcement of YouTube Gaming, CNET Digital Media contributor Joan E. Solsman explored whether the new feature will strengthen YouTube’s share of the live streaming video market. Among the experts consulted for their insights was Ustream CEO Brand Hunstable.

Macworld, “Forget television: The revolution will be live-streamed,” August 19, 2015
Macworld staff writer Caitlin McGarry reviewed the reasons for the rapid rise of streaming video in recent months, and she asked Ustream CEO Brad Hunstable to contribute his expert opinion.

Bloomberg News, “The Media Landscape: Are More Partnerships in Store?,” August 18, 2015
In this Bloomberg News video, Ustream CEO Brad Hunstable and Revolt Media CEO Keith Clinkscales reacted to NBC Universal’s $200 million investment in Buzzfeed and the deal’s implications for the future of media partnerships.

CIO Review, 6 tips for pivoting your business,” August 17, 2015
CIO Review‘s Jennifer Lonoff Schiff asked key business experts — including Ustream CEO Brad Hunstable — to offer their advice on how to tell whether it’s time for your business to make a shift.

San Francisco Chronicle, “Ustream settles in with TechCrunch, Adobe in SoMa tech hub,” August 15, 2015
San Francisco Chronicle‘s Julie Balise took readers on a virtual tour of Ustream’s San Francisco headquarters in an historic building that was once home to Macromedia, Eventbrite, Zendesk and Yammer.

Wall Street Journal, Twitter, Facebook Flex Live Video Muscles,” August 14, 2015
In her coverage of Facebook’s and Twitter’s forays into the live video arena, WSJ‘s Cat Zakrzewski noted that Ustream powers many of Facebook’s live events, including the Game of Thrones season premiere.

CIO Review, “Is Your CDN Strategy the Elephant in the Room?” by Arpad Kun (page 20), July 30, 2015
How can a CIO address the demand for more high-resolution, high-bitrate video without stressing the company’s servers to the breaking point? Ustream’s own Director of Network Operations, Arpad Kun, shared his insights on this question in the July issue of CIO Review.

Software-Defined CDNs: Scale and Quality at a Savings

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Ustream has earned a reputation for being able to accommodate some of the world’s largest streaming events with as many as 1 million concurrent viewers and 14 million total viewers during large events and regularly hosts 70 million viewers per month. And, while that alone is impressive, what’s more interesting is that Ustream has developed technology that meet the needs when audiences start quickly, grow quickly and then leave once the live event is over.

The solution for these problems has been seven years in the making at Ustream. It’s a unique technology we call Software Defined CDN, or SD-CDN. This blog from online video “voice of the industry” analyst and blogger, Dan Rayburn speculates on the possibilities of this technology platform as a stand-alone service or bandwidth exchange.

 

Super Bowl Highlights Need for Scalable Streaming

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When the New England Patriots squared off against the Seattle Seahawks in Super Bowl XLIV, more than 1.3 million people experienced the event through NBC’s live streaming video — a 50 percent increase over last year’s online viewership.

According to NBC’s press release, the stream also set Super Bowl records for average viewers per minute (800,000), concurrent users (1.3 million) and total minutes (213 million).

While it was an impressive achievement for live streaming video, it was not without its challenges. As the game progressed, the overwhelming demand resulted in some online viewers experiencing time delays and other technical difficulties.

“NBC is great at streaming live events,” Ustream CTO Gyula Feher told The Daily Dot in an interview regarding the event. “They were the first to stream the Super Bowl in 2012. And, the Super Bowl is the ‘Everest’ of live events: Let’s remember that Super Bowl XLVIII was the most watched television event ever. It’s likely that the peak load on the NBC livestream was similarly record-breaking.”

One of the biggest challenges in streaming a live event, however, is anticipating the bandwidth required, which can vary dramatically from one minute to the next. For example, during Salesforce’s Dreamforce conference, the streams of keynote speeches by CEO Mark Benioff and Hilary Clinton drew record-setting audiences.

One way Ustream has addressed this challenge of being able to scale and anticipate required bandwidth is through a unique technology we developed called Software Defined content delivery network (CDN), or SD-CDN.

SD-CDN provides the ability to scale automatically without manual provisioning of resources, dynamically adding and removing edges and providers as demand requires. The system can leverage a combination of edge resources (e.g. CDN providers, transit lines, peering and ad-hoc edges, etc.) and instantly route traffic among those sources as needed. A built-in monitoring system evaluates in real time the performance and efficacy of each source and can make automatic adjustments as changing conditions require.

What does all this mean for the individual viewer? The best possible quality from beginning to end — and the ability to pre-empt issues that could disrupt the viewing experience.

Now that’s what we call a big win.

Learn about the best solution for your big event here.