Tag Archives: Brad Hunstable

Is 2015 “The Year of Video?”

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When that famous ball dropped in Times Square to mark the start of 2015, millions of viewers around the world had access to the event thanks to Ustream’s six-hour live streaming broadcast. It was a most appropriate beginning to what Ustream CEO Brad Hunstable is calling “The Year of Video.”

“I think 2015 will be the year of video,” Hunstable recently told the International Business Times, “so it’s sort of fitting that we bring this into the new year with this really interactive, really HD, high-quality New Year’s Eve presentation.”

So what is driving this surging interest in live streaming video? One word: business.

“The business model for Ustream has been traditionally advertising,” Hunstable said, “but what’s interesting is over the past few years we’ve really doubled down our efforts to become a SAAS [Software-as-a-Service] company. We’ll license and sell our technology to media companies and enterprises that need really powerful and highly scalable video solutions.” (Read the full article here.)

Hunstable echoed those same sentiments when he spoke with SiliconANGLE at IBM Impact 2014:

“If you look at where the growth is happening in video — most people don’t realize this — most of the growth in this next wave is going to happen within the enterprise … The enterprise is a tremendous opportunity, and what you’re going to see coming from Ustream, we’re going to continue to provide really robust solutions that solve the needs of these organizations for productivity, transparency, to connect with consumers and their employees in deeper ways … Every corporation today is a media company.”

The data supports Hunstable’s assertions: According to a recent study by The Aberdeen Group, 95 percent of Best-in-Class marketers are using video as part of their content marketing mix.

So, will 2015 be “The Year of Video?” We think so!

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Brad Hunstable to ReadWrite: “Video can really relay passion better than any medium”

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Ustream CEO Brad Hunstable recently sat down with Stephanie Chan of the tech news site ReadWrite to share the story of Ustream, what the company is like today, and where it — and live streaming video in general — is going. (Read the full article here)

Some of our favorite excerpts:brad-hunstable-readwrite

ReadWrite: What were you like growing up?

Brad Hunstable: I was definitely more of a hacker as a kid. As a pre-teen, I coded and built a Bulletin Board Service (BBS – the Internet before there was an Internet) in Texas. […] It certainly was not “cool” to be a programmer back then and the many times I was called ”geek” were not terms of endearment.
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RWCan you tell me what Ustream is like today? 

BH: Ustream is one of the largest video solutions on the Web, and we are primarily focused on enterprises. We want to help businesses communicate more effectively with their two most important constituents— customers and their employees.

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RW: Livestreaming has recently come into the media forefront with Amazon’s acquisition of livestream video gaming site, Twitch. What does this mean for the current state of livestream video?

BH: […] Video is reaching a point where it’s really becoming a foundation piece of the Internet. By 2017, according to Cisco, it will be 55% of the Internet’s traffic. It’s incredible. We did a Sony Playstation 4 launch a couple months ago, and it was 2% of the Internet’s traffic.

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RW: What’s next for you and Ustream?

BH: I’m a big believer that there’s going to be a company that can be a video layer across enterprise. Everything I’m doing today in terms of our product is really about helping businesses be more transparent to their customers, more transparent to their employees. We help them use video to build those relationships.

To read more of Brad’s insights, check out the full interview here.