Ustream Features Every Public Relations Professional Should Know About

Posted on by

As more marketers and businesses are embracing Ustream as their live video streaming platform for both internal and external business communications, more publicists are getting involved in the process to generate buzz around their live event efforts.

Ustream has an array of tools for producers and marketers, but with some research and the know-how for where to go, publicists can take advantage of various features to spread their message to a wider audience.

Customize and Brand your Ustream channel for a seamless look

Martha Stewart is the queen of chic, so for her Ustream broadcast to blend with her brand, we helped set her up with a customized channel page.  Not only does it legitimize the stream as a part of the brand, it can also be a hub for archived videos, upcoming shows, and other information you’d like to share with viewers.

Screen Shot 2014-04-30 at 3.52.47 PM

Not Every Video needs to be Live on Ustream

For anyone nervous about a spokesperson on a live broadcast, or concerned the Internet connection may not be strong enough during the live stream; Ustream offers a recorded-to-live feature to alleviate your anxiety.  Easily integrate previously recorded video — from any platform or format — into the Ustream player. So if the Wi-Fi doesn’t work, you can keep recording, and then share the content on loop in the Ustream player once the recording is finished.

Chat Features & Social Media Integration: Create Conversations with Your Audience

There is no better way to engage viewers than to use the social stream and chat features.  Answer viewers questions live on-air to help create engaged conversation with the customer, while also capturing more eyes on the broadcast as their comments are published on Twitter and Facebook with quick links back to your channel.

The best part — as NASA successfully demonstrates below — is the integration of any hashtag or Twitter handle into the social stream to help create virality. In this case, anytime someone tweeted at #NasaTV, it showed up in the social stream.

Screen Shot 2014-04-30 at 3.34.41 PM

For anyone concerned about inappropriate messages, conversations within the stream can be filtered and moderated to protect against unwanted commenters and spam.

Embeds Allow Anyone to Share your Content

Whether you want to drive viewers to your own site, share the video player with a journalist, or post on your social media account; Ustream players can be embedded anywhere on the web. You can also grow your Facebook audience by requiring viewers to ‘Like’ your page before they can watch.

Screen Shot 2014-04-30 at 3.51.43 PM

The Excitement of Live Video is Contagious

Live streaming video is still a new space many companies and personalities are beginning to engage in. The ability for companies to reach large audiences in real-time has never been more pertinent for brands to engage customers in a fun, yet transparent way. The features highlighted above are only a sampling of what publicists can use to create a strong and consistent message that has all of the potential to go viral. Take a chance and play around with the features to test all of live video’s potential.


Wainhouse Research Predicts Business Use of Live Online Video to Double by 2016

Posted on by

Ustream and Wainhouse Research unveil second research report in Business Video Now series, based on market research survey of 1,007 executives

 SAN FRANCISCO – March 25, 2014 – While the widespread use of social media and video on smartphones and tablets has dominated perceptions of how Americans are using IT services, a rapidly growing number of executives and their companies are reaching out to employees and other key audiences via live online video at their desktop computers and laptops. Moreover, the number of hours that business users engage in live online video is expected to double by 2016, and total viewership will reach nearly 3 billion hours (2.92 billion) annually in 2017, according to a report being released this week by Wainhouse Research. The report also says the use of online video on portable devices will help fuel that growth as enabling technologies become more available.

The Wainhouse Research white paper, “Gauging Viewership Trends in Live Online Video Business Communications,” is based on a survey of 1,007 executives in Q4 2013, and was commissioned by Ustream Inc., the world’s most scalable and social live video platform. Ustream founder and CEO, Brad Hunstable and Wainhouse Research senior analyst, Steve Vonder Haar, will be hosting an interactive webinar on April 1, 2014 to further discuss the findings and distribute the full research report.

Webinar: April 1, 10 a.m. PDT:

“Enterprise Live Video Use To Double by 2016”


Continue reading

Ukrainian Citizen Journalists Spur Launch of Ustream for Change

Posted on by

New program promotes internet freedom, stable societies, and emerging democracies

February 18, 2014 — Ustream, Inc., the world’s most scalable and social live video platform, today announced the launch of Ustream for Change, a new philanthropic program that seeks to advance the company’s mission of empowering businesses and societies to be more transparent and productive through the innovative use of video. While thousands of forward-thinking enterprises are already leveraging Internet streaming video for business communications, brand building and social commerce, the goal of Ustream for Change is to encourage and support the use of video as a means to achieve positive social change.

Ustream’s cloud-based streaming video platform serves a wide variety of users, from global enterprises such as Cisco, HBO and Sony, to concert promoters and small and medium businesses looking to cast a wider net via live video. In recent years, however, another significant group has come to the forefront, as citizen journalists, activists and leaders around the globe have begun using Ustream as a communications vehicle to drive awareness to their causes and transform society at large.

 When 33 copper and gold miners were trapped underground for more than two months in Chile’s 2010 Copiapó mining accident, for instance, citizen broadcasters streamed live video that helped call attention to the miners’ plight and raise awareness of unsafe working conditions in that country’s mines. The following year, agents of change across the Arab world broadcasted remarkable video footage as popular uprisings brought down rulers, sparked intense protests, and reshaped the region’s politics. And during Japan’s 2011 Tohuku earthquake and tsunami, hundreds of amateur videos chronicled the terrifying events and human consequences of one of the world’s most devastating natural disasters.

Most recently, three Ustream broadcast channels in Ukraine have helped to fuel a groundswell of international concern with their intense live footage of clashes between police and protesters in the capital city of Kiev. In less than three months, the three channels have collectively garnered more than 50 million viewers while attracting hundreds of thousands of loyal social media followers. Ustream for Change has donated nearly $900,000 of in-kind support to these three user groups, in support of the Ukranian democracy movement.

Among those channels,, was founded as a platform for sharing open and uncensored information in a highly oppressive media landscape. “We have been successful because we have refused to stop pushing for what we believe: that people deserve to know the truth,” said Maxim Prasolov, Head of International Viche Maidan Center of “Now, we are making a real difference. The exposure that Ustream has given us has allowed expansion that will put us at a totally new level – competing with major ‘establishment’ media outlets.”

“We created Ustream for Change to recognize the efforts of these inspiring citizen broadcasters, and we hope to encourage others to think beyond four walls and harness the power of live video,” said Brad Hunstable, Ustream’s CEO and founder. “Ustream is an enthusiastic supporter of Internet freedom, stable societies, and emerging democracies. Our technology offers a means of achieving transparency on both sides of the camera, and we fully intend to support those who are leading movements for positive change.”

Ustream for Change is led by a volunteer-based internal committee within Ustream’s San Francisco and Budapest offices. Broadcasters interested in applying for support from the program can apply year-round. Beneficiaries will receive a free Pro Broadcasting plan 
(up to 30,000 viewer-hours ad-free), promotion via public relations and social media, and phone support. For more information see:


5 Tips for PR Pros to get started live streaming in 2014

Posted on by

As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level. Continue reading

Ustream’s 2013 Holiday Gift Guide For All Of Your Live Video Needs

Posted on by

Getting started with live video streaming doesn’t require the best, most expensive, or high-tech equipment.  With just a few simple gadgets you, and the people on your holiday shopping list, can be ready to easily stream high quality content for a low price.

If you are looking for that last minute gift for a novice streamer or a professional; read on for some of our favorite devices and accessories from 2013. Continue reading

Ustream and Wainhouse Research Report Shows C-Level Executives Prefer Live Video for Business Communications

Posted on by

Live webinar scheduled for Dec. 17 to discuss the report’s findings

Online video is coming of age as a way to disseminate information rapidly and directly to large audiences, and some of its biggest fans are C-level executives, who are using live online video at more than triple the adoption rate of associate-level employees.

“Live online video is emerging as a vital component in the corporate communications toolbox, and in future reports, we’ll further dissect this growing market”

Those are just a few of the surprising findings of “Executive Visions on Video in the Workplace,” a new report by Wainhouse Research on the fast-growing use of online video in the corporate sector. Sponsored by Ustream, Inc., creator of the world’s most scalable and social platform for live video webcasting, the report is based on a survey of 1,007 U.S. executives during the fourth quarter of 2013.


Continue reading

Ustream’s LiveAd Combines Power of Live Video with Digital Advertising

Posted on by

Industry’s first display advertising units to integrate live video result in 10x spikes in viewership and engagement

September 24, 2013 – SAN FRANCISCO — Ustream, Inc., the leading video technology platform for live business communications, today announced LiveAd — a game-changing online advertising solution for brands looking to amplify their video marketing strategy. LiveAd fuses the precision and targeting capabilities of display advertising with streaming video’s ability to share live experiences, within standard display ad units. See an example of a Cisco placement in TechCrunch HERE.

Previously offered only to selected clients, LiveAd is now available for all users of Ustream’s flagship service, Pro Broadcasting, which allows users to expand their global reach, target specific demographics, and analyze activity in real time. Dozens of early users across multiple industries —  including Sony, Salesforce, HBO, hot97, and Cisco — have amplified their reach by running LiveAd streaming campaigns on hundreds of relevant sites in conjunction with their live events, yielding 10x increases in viewership and engagement, on average. Continue reading

LonestarCon 3 Partners with Ustream to Broadcast 2013 Hugo Award Ceremony

Posted on by

Tuesday, August 20, 2013

SAN ANTONIO, Texas – LoneStarCon 3, the 71st World Science Fiction Convention (“Worldcon”), is delighted to announce that the 2013 Hugo Award Ceremony will be broadcast live around the world when the event takes place in San Antonio on Sunday, September 1. LoneStarCon 3 has partnered with Ustream, the leading video technology platform for live business communications, to provide this exclusive, ad-free broadcast, enabling science fiction fans around the world to participate in this prestigious event.

The ceremony will be held in the Grand Ballroom of the Marriott Rivercenter hotel in downtown San Antonio, starting at 8 p.m. Central Time (9 p.m. Eastern, 6 p.m. Pacific). The evening will be hosted by LoneStarCon 3 Toastmaster Paul Cornell, himself a Hugo Award winner and multiple Hugo Award nominee.

The event will be broadcast live via Ustream at In addition, the official Hugo Awards site ( will provide live text coverage via CoverItLive. As in previous years, the CoverItLive broadcast will be hosted by former Worldcon Co-Chairman Kevin Standlee and two-time Campbell Award Nominee Mur Lafferty.

LoneStarCon 3 has also confirmed that 1,848 valid final ballots were received for this year’s awards, representing a 42.1% turnout. The figure of 1,848 is the third highest ballot count in history after Renovation, the 2011 Worldcon, and Chicon 7, the 2012 Worldcon. LoneStarCon 3 previously announced an all-time record of 1,343 nominating ballots, highlighting the ever-increasing interest and support for the Hugo Awards.

It is a Worldcon tradition that while the Hugo trophy itself always takes the form of a silver rocket, the base on which it stands is unique to each year. The 2013 Hugo Award base has been designed by Texan sculptor Vincent Villafranca, and will be revealed to the public for the first time at the convention’s Opening Ceremony on Thursday, August 29.

The Hugo Awards are the premier award in the science fiction genre, honoring science fiction and fantasy literature and media as well as the genre’s fans. The awards were first presented at the 1953 World Science Fiction Convention (“Worldcon”) in Philadelphia (Philcon II), and Worldcons have continued to present the awards annually for nearly 60 years.

More information about the Hugo Awards is available at

Outside Lands and Ustream Announce 2013 Webcast Lineup

Posted on by





The 6thannual Outside Lands Music & Arts Festival in association with Ustream, the leading technology platform for live social video streaming, announce the lineup for the festival’s 2013 live webcast, beginning Friday August 9th. Fans will be able to experience exclusive Outside Lands performances from artists including Nine Inch Nails, Red Hot Chili Peppers, Phoenix, Pretty Lights, Kaskade, Vampire Weekend, The National, Daryl Hall & John Oates, Jurassic 5, Band of Horses, Fishbone, Grizzly Bear, The Head and The Heart, Dawes and many more while they are happening via Ustream’s interactive, socially integrated platform.

A complete lineup of all the webcasts is below. Outside Lands will take place this weekend, August 9 – 11, in San Francisco’s Golden Gate Park.

This year’s Outside Lands webcast will be available for viewing on Continue reading

Ustream Powers Record 7.2 Million Live Video Streams in First Half of 2013

Posted on by

With 24 million users and nearly 2 billion viewer-hours to date, Ustream sales soar 600% and extends its leadership in live business video communications

SAN FRANCISCO  – July 17, 2013 – Ustream, Inc., the leading video technology platform for live business communications, announced today that it has surpassed 7 million live video streams for the first half of 2013, marking a record half for the six-year-old company. Corporate sales of its flagship live video service, Pro Broadcasting, experienced massive growth during the first half of 2013. Direct sales to enterprise customers grew more than 600 percent compared to the same period in 2012, while e-commerce adoption of Ustream’s live streaming video services to small businesses more than doubled during the year’s first half, from 2,000 to 4,000 customers.

With this explosive growth, the company is on pace to hit several notable milestones this year, including 2 billion total viewer-hours[1] by the end of this fall and 30 million global registered users by year end.

“Sales of our Pro Broadcasting software as a service (SaaS) offering have grown far faster this year than we ever imagined,” says Brad Hunstable, CEO and founder of Ustream. “Increasing our enterprise broadcast sales by 600 percent over the past year reflects not only the growth in live video communications, but also our ability to rapidly scale up operations and effectively execute our business plans.”

Organizations of all sizes and in all parts of the globe are realizing the potential of live video communications to multiply audiences and power their growth in new and innovative ways. As a result, Ustream customers are now streaming 40,000 live broadcasts daily – from webinars to product launches, to press conferences and internal webcasts. This accelerating growth has vaulted the company close to the 2 billion mark in cumulative viewer-hours.

Other Ustream milestones from the first half of 2013 include:

• 24 million registered users globally – up 48 percent in the past 12 months.

• 30 million registered users expected by the end of 2013.

• Rapid international growth, driven in part by the rising popularity of citizen journalism during major worldwide events. Thus far this year, Ustream’s international users have increased 110 percent.

• In February, Ustream powered Sony Computer Entertainment America LLC (SCEA)’s live press conference unveiling the new PlayStation 4 game console, which will include integrated Ustream video capabilities, allowing users to stream live game play. Over 8 million viewers watched the live event, which has since garnered 16 million total views. During the live event, the peak hit 1 million simultaneous viewers, the largest concurrent viewership of an Internet broadcast.

• In June, Ustream streamed the popular Bonnaroo Music & Arts Festival free of charge, attracting more than 11 million viewers throughout the festival.

• Since January 1, Ustream has carried more than 1 million religious broadcasts. Religious broadcasting, one of the company’s largest vertical markets, is originating around the globe and has been categorized as 69 percent Christian, 26 percent general, 6 percent Catholic, 3 percent Hindu, 1 percent Buddhist and 1 percent Jewish.

 “We’re really looking forward to the second half of 2013,” says Ustream’s Hunstable. “With worldwide audiences demonstrating an almost insatiable appetite for live video programming, Ustream is ideally positioned to satisfy their growing demand. Consumers were our first adopters and businesses have followed suit, realizing the potential to reach these engaged audiences. Expect to see more milestones from us in coming months.”