Syndication and linear programming capabilities increase viewership and engagement by 120x
June 6, 2013 – LOS ANGELES – Ustream, Inc., the leading technology platform for live social video streaming, will highlight its latest live video solutions in a keynote conversation today at Massive, Variety magazine’s annual advertising summit. David Thompson, Ustream’s chief marketing officer, and Andrew Wallenstein, editor-in-chief of Digital at Variety, will be discussing the opportunities for marketers to reach ever larger, and more targeted, online audiences using these new capabilities. The conversation will take place at 10:15am Pacific time in the Hollywood Roosevelt Hotel and will be available for live viewing on Ustream: www.ustream.tv
Since 2007, Ustream has enabled anyone or any organization to easily broadcast live over the Internet and share experiences in real-time. The company continues to lead the way with innovative new products that extend its reach. Earlier this year, Ustream released the Spring Edition of its live video service, Pro Broadcasting, equipping broadcasters with an enhanced suite of features, including the ability to assemble linear sequences of recorded videos to loop “as live” 24/7 at specified times, as well as the ability to build larger audiences through syndication. Using an IAB-compliant syndicated player, broadcasters are able to reach a targeted and qualified audience of any size, garnering insight from engagement metrics within the Ustream Analytics Console. Syndicated streams are embedded across relevant websites from Ustream’s network of tens and thousands of sites, boasting an aggregate of 300 million monthly viewers. Ustream-syndicated events have already yielded as high as 120x in viewership spikes and currently delivers 20x in viewership increases on average.
Both features can be used effectively as standalone or combined marketing tactics. Since it became available, Ustream customers and clients have experienced powerful results from the new technology, including: Continue reading
BY RYAN TATE
Police scanner tracking Boston radio chatter last week. Photo via Ustream
Ustream reports more than 2.5 million people tapped its livestream of Boston police officers closing on bombing suspect Dzhokhar Tsarnaev, marking a spotlight moment for a site that’s usually overshadowed by YouTube.
265,000-plus tuned in at time of capture
By Tim Peterson - AdWeek
Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot of people to sidestep the news middlemen and tune into police scanners feeds streaming online, such as through livestreaming video platform Ustream.
Starting Thursday night—after the FBI released images of the bombing suspects—through Friday evening, when the lone living suspect Dzhokhar Tsarnaev was captured, more than 2.4 million people followed the manhunt on Ustream, including more than 265,000 people who simultaneously listened to a single police scanner feed in the minutes leading up to and after Tsarnaev’s arrest.
Ustream CEO Brad Hunstable referred an interview request to director of communications Joellen Ferrer, who provided information on the platform’s Boston-related traffic and described the Friday afternoon audience as “by far the most engagement we’ve ever seen for something of this nature.”
Arik Hesseldahl - All Things D
The events in Boston — starting Monday with a pair of explosions that killed three and injured 176 near the finish line of the Boston Marathon — came to a dramatic close Friday night with the capture of 19-year-old Dzhokhar Tsarnaev, one of two brothers suspected of carrying out the attacks. He had been hiding out in a boat parked in the backyard of a house in Watertown, Mass.
A furious citywide manhunt brought Boston and surrounding towns to a standstill, and there was little else to do all day but watch the live TV coverage. All day, reporters repeated what they knew, which was precious little beyond the bare facts. One suspect was dead, the other on the run after an intense gunfight with police. The “Breaking News” banners became meaningless, because throughout the day there was not much actual news breaking other than that the search continued.
Not 30 minutes after a news conference during which local officials told Boston residents they could probably go outside again, police engaged in a firefight with the suspect hiding in the boat.
It was at this point that a quarter of a million people, including me, tuned in to the streaming video image of Uniden Bearcat scanner radio picking up publicly available police communications traffic in Boston.
New York, N.Y. (April 18, 2013) – Autism Speaks, the world’s leading autism science and advocacy organization and Ustream, the leader in live online video streaming, are partnering to live video stream the Los Angeles Walk Now for Autism Speaks fundraising and awareness event on Saturday, April 20 from the Rose Bowl. As part of the partnership, Autism Speaks will have its own Pro channel on Ustream, which will showcase the broadcast on its homepage.
Viewers will have an opportunity to enjoy the festivities, hear from celebrities and walk participants and make donations. The live video stream will be hosted by veteran broadcasters Nick Geber (Autism America Radio on Sirius/XM, Fox Sports) and Christian Miles (MLS, Pac-12 Network), joined by WrongPlanet’s Alex Plank. The live video stream will start at 8:45AM PT and continue throughout the duration of the event, concluding at 12:15.
“We’re excited to partner with Ustream and bring the Los Angeles Walk Now for Autism Speaks to people across the country who want to participate, but are unable to join us in person,” said Matthew Asner, Autism Speaks Executive Director for Southern California. “This is an ideal opportunity to expand the audience for this incredibly popular event and bring autism awareness to every corner of the country.”
“Ustream has been lucky enough to partner with Autism Speaks to provide the live video streaming technology for this important event,” said Ustream CEO Brad Hunstable. “Ustream’s robust network allows anyone who cannot attend the event in person with the ability to watch the walk in real time as well as cheer the participants on via Ustream’s social stream.”
By Patrick Hoge, Reporter – San Francisco Business Times
Photo by Spencer A Brown
“We’ve got the tiger by the tail,” says CEO Brad Hunstable of his 6-year-old company.
Ustream Inc. has found a business model that is turbocharging revenue growth — selling live Internet video streaming technology services to professional users such as music festival promoters, media companies and even corporations holding press conferences.
The paid service is not new, but last year demand took off, and Ustream CEO Brad Hunstable said his company’s revenue is on track to double this year from 2012’s $24 million.
Enhanced, live video streaming solution makes it easier than ever before to broadcast and engage in real-time; Ustream to introduce new Pro Broadcasting products at NAB Show
April 8, 2013 — San Francisco — Ustream, the leader in live social video streaming, is releasing the latest edition of their popular Pro Broadcasting service, designed to provide broadcasters of all sizes with turnkey solutions to easily expand and engage their audiences. Broadcasters across industries can now take advantage of new Pro Broadcaster features built on the Ustream Cloud Platform, including Live Playlists, an HD-enabled Web broadcasting console, video on demand upload, new player technology, and live closed captions. Ustream will introduce these new features, interview several customers, and host a media-moderated panel at the annual NAB Show in Las Vegas during the “Re-inventing 24/7 Broadcast Media with Live Video Streaming Solutions” Info Session on Tuesday, April 9th.
Ustream’s Pro Broadcasting service is the most popular live video streaming service, with over 5000 global customers. Pro Broadcasting now includes linear programming capabilities, which allows broadcasters to easily assemble linear sequences of recorded videos and schedule them to loop 24/7 or broadcast “as live” at specified times on the Ustream channel of their choice. Viewers experience these scheduled Live Playlists as shared, live video programs in the same way traditional scheduled linear broadcasts on television are transmitted simultaneously to all viewers. The level of engagement can immediately be amplified utilizing Ustream’s integrated Social Stream; viewers can chat and ask questions in real-time using Twitter and Facebook, while broadcasters can host and moderate live chats.
Proprietary live video streaming technology provides users with unmatched redundancy, resiliency, and reliability
April 4, 2013 — San Francisco — Ustream, the leader in live social video streaming, today unveiled its next-generation streaming technology, marking a new standard for live video streaming capabilities and the re-invention of traditional broadcasting. The core of the Ustream Cloud Platform centers around the company’s proprietary Ustream Content Delivery Network (UCDN), Ustream Media Server (UMS) and Ustream TCP Congestion Control Algorithm (UTCP). Together, this advanced technology provides users with unmatched redundancy, resiliency, and reliability to broadcast quality live video streams. Further, Ustream’s application programming interface (API) will allow for advancements in live video streaming innovation across all industries.
Live premium digital webcast and Mobile Mob to capture multiple stages and vantage points, creating an ultimate branding opportunity
Ustream, the leader in live social video streaming, today announced it will provide exclusive live video streaming for the upcoming Bonnaroo Music & Arts Festival and the Outside Lands Music & Arts Festival in partnership with Superfly Presents, Bulldog DM and Springboard Productions. The deal marks the first time viewers everywhere will have access to the lineup of performances for both festivals through Ustream’s interactive, socially integrated platform.
Unique Fan Experience
Music fans anywhere in the world will now have the ability to personalize their viewing experience by choosing from unique content across multiple stages, as well as candid fan views from Ustream’s Mobile Mob. Ustream’s Mobile Mob is a new grassroots approach that will empower selected festival attendees to share their unique experiences with other fans, live, via their mobile devices.