Category Archives: Press Releases

Ustream’s LiveAd Combines Power of Live Video with Digital Advertising

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Industry’s first display advertising units to integrate live video result in 10x spikes in viewership and engagement

September 24, 2013 – SAN FRANCISCO — Ustream, Inc., the leading video technology platform for live business communications, today announced LiveAd — a game-changing online advertising solution for brands looking to amplify their video marketing strategy. LiveAd fuses the precision and targeting capabilities of display advertising with streaming video’s ability to share live experiences, within standard display ad units. See an example of a Cisco placement in TechCrunch HERE.

Previously offered only to selected clients, LiveAd is now available for all users of Ustream’s flagship service, Pro Broadcasting, which allows users to expand their global reach, target specific demographics, and analyze activity in real time. Dozens of early users across multiple industries —  including Sony, Salesforce, HBO, hot97, and Cisco — have amplified their reach by running LiveAd streaming campaigns on hundreds of relevant sites in conjunction with their live events, yielding 10x increases in viewership and engagement, on average. Continue reading

LonestarCon 3 Partners with Ustream to Broadcast 2013 Hugo Award Ceremony

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Tuesday, August 20, 2013

SAN ANTONIO, Texas – LoneStarCon 3, the 71st World Science Fiction Convention (“Worldcon”), is delighted to announce that the 2013 Hugo Award Ceremony will be broadcast live around the world when the event takes place in San Antonio on Sunday, September 1. LoneStarCon 3 has partnered with Ustream, the leading video technology platform for live business communications, to provide this exclusive, ad-free broadcast, enabling science fiction fans around the world to participate in this prestigious event.

The ceremony will be held in the Grand Ballroom of the Marriott Rivercenter hotel in downtown San Antonio, starting at 8 p.m. Central Time (9 p.m. Eastern, 6 p.m. Pacific). The evening will be hosted by LoneStarCon 3 Toastmaster Paul Cornell, himself a Hugo Award winner and multiple Hugo Award nominee.

The event will be broadcast live via Ustream at In addition, the official Hugo Awards site ( will provide live text coverage via CoverItLive. As in previous years, the CoverItLive broadcast will be hosted by former Worldcon Co-Chairman Kevin Standlee and two-time Campbell Award Nominee Mur Lafferty.

LoneStarCon 3 has also confirmed that 1,848 valid final ballots were received for this year’s awards, representing a 42.1% turnout. The figure of 1,848 is the third highest ballot count in history after Renovation, the 2011 Worldcon, and Chicon 7, the 2012 Worldcon. LoneStarCon 3 previously announced an all-time record of 1,343 nominating ballots, highlighting the ever-increasing interest and support for the Hugo Awards.

It is a Worldcon tradition that while the Hugo trophy itself always takes the form of a silver rocket, the base on which it stands is unique to each year. The 2013 Hugo Award base has been designed by Texan sculptor Vincent Villafranca, and will be revealed to the public for the first time at the convention’s Opening Ceremony on Thursday, August 29.

The Hugo Awards are the premier award in the science fiction genre, honoring science fiction and fantasy literature and media as well as the genre’s fans. The awards were first presented at the 1953 World Science Fiction Convention (“Worldcon”) in Philadelphia (Philcon II), and Worldcons have continued to present the awards annually for nearly 60 years.

More information about the Hugo Awards is available at

Outside Lands and Ustream Announce 2013 Webcast Lineup

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The 6thannual Outside Lands Music & Arts Festival in association with Ustream, the leading technology platform for live social video streaming, announce the lineup for the festival’s 2013 live webcast, beginning Friday August 9th. Fans will be able to experience exclusive Outside Lands performances from artists including Nine Inch Nails, Red Hot Chili Peppers, Phoenix, Pretty Lights, Kaskade, Vampire Weekend, The National, Daryl Hall & John Oates, Jurassic 5, Band of Horses, Fishbone, Grizzly Bear, The Head and The Heart, Dawes and many more while they are happening via Ustream’s interactive, socially integrated platform.

A complete lineup of all the webcasts is below. Outside Lands will take place this weekend, August 9 – 11, in San Francisco’s Golden Gate Park.

This year’s Outside Lands webcast will be available for viewing on Continue reading

Ustream Powers Record 7.2 Million Live Video Streams in First Half of 2013

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With 24 million users and nearly 2 billion viewer-hours to date, Ustream sales soar 600% and extends its leadership in live business video communications

SAN FRANCISCO  – July 17, 2013 – Ustream, Inc., the leading video technology platform for live business communications, announced today that it has surpassed 7 million live video streams for the first half of 2013, marking a record half for the six-year-old company. Corporate sales of its flagship live video service, Pro Broadcasting, experienced massive growth during the first half of 2013. Direct sales to enterprise customers grew more than 600 percent compared to the same period in 2012, while e-commerce adoption of Ustream’s live streaming video services to small businesses more than doubled during the year’s first half, from 2,000 to 4,000 customers.

With this explosive growth, the company is on pace to hit several notable milestones this year, including 2 billion total viewer-hours[1] by the end of this fall and 30 million global registered users by year end.

“Sales of our Pro Broadcasting software as a service (SaaS) offering have grown far faster this year than we ever imagined,” says Brad Hunstable, CEO and founder of Ustream. “Increasing our enterprise broadcast sales by 600 percent over the past year reflects not only the growth in live video communications, but also our ability to rapidly scale up operations and effectively execute our business plans.”

Organizations of all sizes and in all parts of the globe are realizing the potential of live video communications to multiply audiences and power their growth in new and innovative ways. As a result, Ustream customers are now streaming 40,000 live broadcasts daily – from webinars to product launches, to press conferences and internal webcasts. This accelerating growth has vaulted the company close to the 2 billion mark in cumulative viewer-hours.

Other Ustream milestones from the first half of 2013 include:

• 24 million registered users globally – up 48 percent in the past 12 months.

• 30 million registered users expected by the end of 2013.

• Rapid international growth, driven in part by the rising popularity of citizen journalism during major worldwide events. Thus far this year, Ustream’s international users have increased 110 percent.

• In February, Ustream powered Sony Computer Entertainment America LLC (SCEA)’s live press conference unveiling the new PlayStation 4 game console, which will include integrated Ustream video capabilities, allowing users to stream live game play. Over 8 million viewers watched the live event, which has since garnered 16 million total views. During the live event, the peak hit 1 million simultaneous viewers, the largest concurrent viewership of an Internet broadcast.

• In June, Ustream streamed the popular Bonnaroo Music & Arts Festival free of charge, attracting more than 11 million viewers throughout the festival.

• Since January 1, Ustream has carried more than 1 million religious broadcasts. Religious broadcasting, one of the company’s largest vertical markets, is originating around the globe and has been categorized as 69 percent Christian, 26 percent general, 6 percent Catholic, 3 percent Hindu, 1 percent Buddhist and 1 percent Jewish.

 “We’re really looking forward to the second half of 2013,” says Ustream’s Hunstable. “With worldwide audiences demonstrating an almost insatiable appetite for live video programming, Ustream is ideally positioned to satisfy their growing demand. Consumers were our first adopters and businesses have followed suit, realizing the potential to reach these engaged audiences. Expect to see more milestones from us in coming months.”


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New York, New York June 26, 2013– PRIDE LIVE WORLDWIDE MEDIA ( has partnered up with USTREAM and NYC HERITAGE, INC to debut the first ever LIVE VIDEO STREAM from the “44th Annual LGBT Pride Parade” (The March) in New York as exclusive streaming partners. The live video stream, which will be encoded and transmitted to a global audience via satellite in wide screen super definition (with optional viewing formats compatible for mobile devices and tablets) will be live hosted complete with parade/float narration, crowd reactions, crowd coverage and front row views to the entire parade. Utilizing a full mobile HD remote production center, PRIDE LIVE’s pro production team will have six operator controlled HD cameras located at different key positions on 5th avenue Capturing every moment of the celebration in the heart of the parade. The Stream content will be relayed and available via USTREAM’s social media integrated viewing platform. As part of the partnership, PRIDE LIVE WORLDWIDE MEDIA will donate a portion of each reserved “Online Seat” via payperview to NYC Heritage, INC

Apart from being the first ever live stream to be produced during the NYC pride, the momentous occasion is hallmarked by several firsts. Andrew Richardson, 3 time Emmy wining producer/director of the NYC pride broadcast and PRIDE LIVE worldwide founder, talks about 5 years of beta testing the PRIDE LIVE experience and business model “I was fortunate enough to have crossed paths with my current partner Paul Dolan during Miami Beach Gay pride 2013 Live broadcast as my production manager. The PRIDE LIVE experience as I had always envisioned it,wasn’t reaching its full potential. I needed the right resources to produce a full HD interactive and multimedia experience to a global audience. As Partner Paul brings his 20+ years of network, and live broadcast experience and a pro production team with major muscle of major network television live streaming events and production with a turnkey solution with a top notch fully Mobile HD remote production center and crew”

During the beta testing of his PRIDE LIVE model, Andrew and his team began utilizing USTREAM’s versatile Broadcaster Pro software to produce and stream online multi camera, multi angle events and live performances in several nightclubs, and major GLBT/Pride events in south Florida including white party, Miami Beach Gay pride, Summerfest, and Aqua Girl to name a few. “The software is efficient, user friendly and built in with impressive effects and tools, all while tying in social media and a user base,” says Richardson on the USTREAM Broadcast platform. The scope and quality of content of Richardson’s productions caught the attention of USTREAM content team, garnering several of his live broadcasts, a spot on the site’s prime homepage stream. With this model in place, and several organizations inquiring on collaborating with PRIDE LIVE on broadcasting their event, the team knew they were ready to strike up a dialogue with USTREAM regarding partnering up help reach the LGBT audience who don’t truly yet, have options for Live Global broadcasting entertainment celebrating and benefiting the LGBT community directly. With the recent success of YouTube’s live streaming events, particularly to niche audiences that, channels such as UMF TV (whose views would average 8 million hits per broadcast) attract in record breaking numbers. USTREAM, the leading technology platform for live video streaming, actively seeks content providers with untapped audiences to provide unique content to niche audiences, and continues to do so successfully. Within a few conference calls and think tanks, a partnership was formed between PRIDE LIVE WORLD WIDE and USTREAM, making them the first major user driven streaming site to partner with a GLBT global live streaming event content provider.

Through this partnership, PRIDE LIVE WORLDWIDE can reach more viewers globally. USTREAM brings its massive social media following with over 1,900,00 active follows and fans, and 6″ million unique visitors to the site per month along with their streamlined interface and social media integration.

“I truly believe these partnerships were meant to happen as they did. Earlier today we find out that DOMA and Prop 8 are dead. A true milestone in the civil rights movement. We simply aren’t providing entertainment, we are providing a platform and outlet to reach MILLIONS of people all over the globe who are still fighting for equality and basic human rights. All while giving back to the leaders who are fighting for all of us. Full circle, all of the elements have fallen into place ,and the fully realized PRIDE LIVE Experience is PROUD to produce a memorable show with one of the largest Pride organizations in the country, NYC Pride 2013. There is an absolute buzz on social media regarding todays supreme court ruling setingt the tone for the entire pride weeknd and the jubilee in the air is overwhelming, this is what PRIDE was all about. We are honored to be the vehicle to share the experience online.“

“The PRIDE LIVE model uses the integration of Audio, Video, multiple cameras, live playback and live directing combined with multiplatform social media driven interactive technology creating a 4th dimensional experience the LGBT community has never experienced. No matter where you are you can Watch, Chat, Login, Join the conversation, share, like, Dance, laugh, be proud and know that you’re giving back to NYC Heritage Pride, INC.” Adds Richardson.

The live show begins at 12:00 noon sharp With special content and debut surprises exclusively being aired during the stream online. Hosted by Noel Leon and Kitty Meow. The stream is $4.99 Super payperview, for the super definition broadcast, which can be accessed on mobile devices and tablets. A Global online chat room to join the conversation and comment online using either your twiiter account or faecbook. #NYCPride #Prideliveworldwide | @NYCpride @pridelive You can access all information by simply visiting WWW.PRIDELIVE.TV

Wedding Webcasts Surge on Ustream, Up 250% as Tech Savvy Couples Share Their Big Day Online

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Ustream Hosting Webinar to Discuss the Growth of Live Video Streamed Weddings

Food trucks, mint green bridesmaid dresses and lace-trimmed invitations are just a few of the style trends predicted to gain popularity with fashion-conscious brides and grooms in 2013. Meanwhile, a wedding trend that continues to gain momentum is the use of live video streaming to broadcast couples’ nuptial events via the Internet to distant friends and relatives. As such, increasingly, more wedding planners and videographers are incorporating these webcasts into their offerings. Ustream, the leading technology platform for live social video streaming, recently culled through their data and found that nearly twenty-thousand weddings have been streamed on Ustream in the last year alone, up more than 250% from the previous twelve months.

Ustream Wedding Infographic

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Bonnaroo and Ustream Announce 2013 Webcast Lineup Featuring:

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The 12th annual Bonnaroo Music & Arts Festival in association with Ustream, the leader in live social video streaming, announce the lineup for the festival’s 2013 live webcast, beginning Friday June 14th. Fans will be able to experience exclusive Bonnaroo performances from artists including Paul McCartney, Mumford & Sons, Wilco, The National, Nas, Macklemore & Ryan Lewis, Wu Tang Clan, Of Monsters & Men, Kendrick Lamar and many more while they are happening via Ustream’s interactive, socially integrated platform.  A complete lineup of all the webcasts is below. Bonnaroo will take place this weekend, June 13 – 16, in Manchester, TN.

This year’s Bonnaroo webcast will be available for viewing on,, as well as other partner sites.

2013 Bonnaroo Music & Arts Festival Webcast Lineup Via Ustream: Continue reading

New Ustream Live Video Solutions Deliver Marketers Record-Breaking Audience Sizes and View Times

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Syndication and linear programming capabilities increase viewership and engagement by 120x 

June 6, 2013 – LOS ANGELES – Ustream, Inc., the leading technology platform for live social video streaming, will highlight its latest live video solutions in a keynote conversation today at Massive, Variety magazine’s annual advertising summit. David Thompson, Ustream’s chief marketing officer, and Andrew Wallenstein, editor-in-chief of Digital at Variety, will be discussing the opportunities for marketers to reach ever larger, and more targeted, online audiences using these new capabilities. The conversation will take place at 10:15am Pacific time in the Hollywood Roosevelt Hotel and will be available for live viewing on Ustream:

Since 2007, Ustream has enabled anyone or any organization to easily broadcast live over the Internet and share experiences in real-time. The company continues to lead the way with innovative new products that extend its reach. Earlier this year, Ustream released the Spring Edition of its live video service, Pro Broadcasting, equipping broadcasters with an enhanced suite of features, including the ability to assemble linear sequences of recorded videos to loop “as live” 24/7 at specified times, as well as the ability to build larger audiences through syndication. Using an IAB-compliant syndicated player, broadcasters are able to reach a targeted and qualified audience of any size, garnering insight from engagement metrics within the Ustream Analytics Console. Syndicated streams are embedded across relevant websites from Ustream’s network of tens and thousands of sites, boasting an aggregate of 300 million monthly viewers. Ustream-syndicated events have already yielded as high as 120x in viewership spikes and currently delivers 20x in viewership increases on average.

Both features can be used effectively as standalone or combined marketing tactics. Since it became available, Ustream customers and clients have experienced powerful results from the new technology, including: Continue reading

More Than 2.4 Million People Followed Boston Manhunt on Ustream – AdWeek

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265,000-plus tuned in at time of capture

By Tim Peterson – AdWeek

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot of people to sidestep the news middlemen and tune into police scanners feeds streaming online, such as through livestreaming video platform Ustream.

Starting Thursday night—after the FBI released images of the bombing suspects—through Friday evening, when the lone living suspect Dzhokhar Tsarnaev was captured, more than 2.4 million people followed the manhunt on Ustream, including more than 265,000 people who simultaneously listened to a single police scanner feed in the minutes leading up to and after Tsarnaev’s arrest.

Ustream CEO Brad Hunstable referred an interview request to director of communications Joellen Ferrer, who provided information on the platform’s Boston-related traffic and described the Friday afternoon audience as “by far the most engagement we’ve ever seen for something of this nature.”

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Autism Speaks Partners with Ustream to Live Stream Los Angeles Walk Now for Autism Speaks on April 20

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New York, N.Y. (April 18, 2013) – Autism Speaks, the world’s leading autism science and advocacy organization and Ustream, the leader in live online video streaming, are partnering to live video stream the Los Angeles Walk Now for Autism Speaks fundraising and awareness event on Saturday, April 20 from the Rose Bowl. As part of the partnership, Autism Speaks will have its own Pro channel on Ustream, which will showcase the broadcast on its homepage.

Viewers will have an opportunity to enjoy the festivities, hear from celebrities and walk participants and make donations. The live video stream will be hosted by veteran broadcasters Nick Geber (Autism America Radio on Sirius/XM, Fox Sports) and Christian Miles (MLS, Pac-12 Network), joined by WrongPlanet’s Alex Plank. The live video stream will start at 8:45AM PT and continue throughout the duration of the event, concluding at 12:15.

“We’re excited to partner with Ustream and bring the Los Angeles Walk Now for Autism Speaks to people across the country who want to participate, but are unable to join us in person,” said Matthew Asner, Autism Speaks Executive Director for Southern California. “This is an ideal opportunity to expand the audience for this incredibly popular event and bring autism awareness to every corner of the country.”

“Ustream has been lucky enough to partner with Autism Speaks to provide the live video streaming technology for this important event,” said Ustream CEO Brad Hunstable. “Ustream’s robust network allows anyone who cannot attend the event in person with the ability to watch the walk in real time as well as cheer the participants on via Ustream’s social stream.”