Category Archives: Press Releases

Net Neutrality and Ustream, CEO Brad Hunstable on Bloomberg “Market Makers”

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Today, the FCC voted on the issue of net neutrality. A 317-page proposal put forth by Tom Wheeler, chairman of the U.S. Federal Communications Commission, detailed plans that reclassifies the Internet as a public utility under Title II of the Communications Act of 1934. (Previous “classification” dates back to 2002 when the FCC ruled that cable modem “broadband” services for Internet access be were an “Information Source.”)

Passed by a 3:2 vote by party line, the proposal gives the FCC some regulation authority over ISPs and sets some ground rules with the purpose of providing an open, level playing field for anyone accessing or broadcasting legal content via the Internet.

The proposal put forth is based on input by millions of voices from the public, the White House, and numerous expert testimonials from this past year and even earlier.

This morning, Ustream CEO Brad Hunstable, discussed this hotly debated, politically charged topic on Bloomberg TV’s “Market Makers” with co-hosts Stephanie Ruhle and Matt Miller along with Bloomberg’s Washington DC correspondent, Peter Cook. You can view the program below.

In a nutshell, Brad noted how the Internet is like a new country being formed and that the passage of the plan by the FCC is a good first step in the right direction to creating the initial “bill of rights,” so to speak, in protecting the openness of the Internet and making sure all bits and bytes are treated equal. He noted how the openness of the Internet enabled the creation of Ustream and the company’s continued innovation. Brad also pointed out how the real area needing more openness, more competition, is in the last mile of connection to the consumer where often the viewer has two, one or even no choice of ISP.

The vote today, arguably the biggest of the FCC in a decade, is just another step in the evolution of the Internet and the rules used to guide consumers and companies alike in how to keep this incredible resource open to all and available for innovation. And, just like a new country, the Internet will continue to change how we live, work, play and communicate. Ustream will continue to monitor this topic and any others that might impact our commitment to innovation and delivering the most scalable, reliable, high-quality video communications solution.

Ustream Launches New Live Video Platform for Secure Internal Communications

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Ustream Align with enterprise-grade security gives businesses confidence for engaging, powerful, employee communications

Today we officially launched Ustream Align, the easiest and most scalable video platform with enterprise-grade security.  Designed specifically for internal communications, Ustream Align allows organizations to engage employees around the globe. Viewers can watch securely on any device, inside a company office or in the field. Ustream Align is built on Ustream’s world-class, award-winning online video platform recognized for reliability and scalability by millions of users.

According to a recent Dale Carnegie research study, companies with engaged employees outperform the competition by as much as 202 percent, yet currently only 29 percent are engaged.

Brad Hunstable, Ustream CEO stated, “We conducted a study last month and found that nearly 72 percent of employees don’t fully understand their company’s strategy.  Video, especially live, is a powerful way to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals. However, in the ‘bring your own device’ world of work, security is a top concern. Ustream Align provides an easy, secure and highly scalable platform to reach key corporate stakeholders on any device at any time.”

Ustream Align is the ideal, one-to-many live video platform to securely stream all-hands, board and shareholder meetings; customer, employee and accreditation trainings; executive presentations; product previews and events to internal audiences ranging from small groups to large global teams.

“More than 50 percent of our customers were already adapting our existing platform for internal communications,” said David Gibbons, vice president of marketing, Ustream. “With corporate security continuing to increase in importance—and the recent attack on Sony is a prime example—our customers were requesting enhanced security functionality to protect their internal communications.”

Visit Ustream Align to get more details on the new platform’s enterprise grade security, scalability and ease-of-use.

Veteran Support Group, Oscar Mike Foundation, Named as Latest ‘Ustream for Change’ Honoree

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September 4, 2014 – SAN FRANCISCO — Ustream, the world’s leading live video platform, today announced veteran-focused non-profit, Oscar Mike Foundation, as the newest recipient of a ‘Ustream for Change’ award. As part of the honor, Ustream will provide Oscar Mike a complimentary license to the Ustream Enterprise Pro Broadcasting product for a period of three months, allowing the organization to put a public spotlight on the challenges and opportunities facing veterans, with topics including living with post-traumatic stress, adapting to life after combat injury and the impact on spouses and caregivers.  Oscar Mike’s series of live video discussions is titled the “After Action Panel” and can be found at  Ustream Channel, Broadcasts will begin on Saturday, September 13, with the first episode covering veterans’ personal struggles with post-traumatic stress syndrome (PTSD). The panel will feature a landmark gathering of veterans representing every major conflict in the nation’s history back to World War II. “As a West Point graduate, I’m thrilled the Ustream for Change panel chose to recognize the sacrifice and dedication of our Veterans,” said Brad Hunstable, CEO and founder of Ustream. “Live video takes audience experience to the next level and so we are proud that our technology can help further bring veteran support to life for these heroes.” Launched at the start of 2014, ‘Ustream for Change’ is a philanthropic program that seeks to advance Ustream’s mission of empowering businesses and societies to be more transparent and productive through the innovative use of video. The program was originally inspired by three Ukrainian citizen journalists, whose coverage of events in Kiev captured the attention of more than 50 million viewers across the globe. More than 400 applications from every continent have been submitted since launch, with causes spanning education, civil rights, politics, and evangelism sectors.  For more information on Ustream for Change, visit “We are excited to partner with Ustream to bring these important topics more prominently into the national consciousness,” added Noah Currier, Oscar Mike president and founder. “Veterans have always made amazing sacrifices for their countries during active service. Using video to share experiences assists this process, and platforms like Ustream allow us to do this with the reach and impact of a global media organization.” Live video series for veterans will kick off Sept 13 with representatives from every major conflict since WWII   About Oscar Mike Oscar Mike exists to assist and promote disabled Veterans. The term “Oscar Mike” comes from military radio jargon used on the front lines, and translates to staying “On the Move”. Being Oscar Mike means being active, staying positive and living life to its absolute fullest. The Oscar Mike Foundation helps to rehabilitate disabled veterans and individuals through participation in high-energy extreme sporting events. A registered 501c3 non-profit organization, The Oscar Mike Foundation is comprised of a group of Veterans, athletes, artists and individuals from all walks of life who view disabilities not as roadblocks, but as challenges to own and overcome.

Wainhouse Research Finds Live Online Video Increases Productivity and Improves Corporate Brand Image

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SAN FRANCISCOJune 30, 2014 /PRNewswire/ — Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend the reach of product launch events, to create engaging descriptions of merchandise for sale or to provide richer forms of customer support, the technology is helping to transform best practices in corporate outreach. Based on a survey of 1,007 executives in Q4 2013, live video within the enterprise can serve as a catalyst for increased productivity and improved corporate brand image, amongst a variety of other attributes.

Wainhouse Research, an independent market research firm that focuses on critical issues in the unified communications and collaboration (UC&C) market, in partnership with Ustream, has uncovered many key insights in “The Evolving Role of Live Online Video in Corporate Marketing.”


Several findings from the latest report include:

  • Increased access will drive adoption – Sixty-three percent of live online video users report that the technology is “easier to use and more reliable than in years past”
  • Live video will begin to take up more corporate website real estate – Fifty-five percent of organizations plan to expand their use of video on corporate websites in 2014
  • Enterprise users will stack technology solutions for maximum impact, using live video as the centerpiece – Survey respondents find that live video is most effective when combined with presentation slides and on-screen data
  • Live video is an effective way to generate sales leads and acquire customers – Sales and marketing executives find particular value in live video’s ability to socially generate sales leads
  • Seeing is believing - Executives that use live online video most frequently have a vastly different worldview when it comes to business communications effectiveness

Feeling inspired yet? Businesses have harnessed live video for a variety of external and internal communications needs. Vooza, a video comic strip about the startup world, recently created a Ustream-inspired video snippet for earnings calls. Check out the video:

Ustream founder and CEO, Brad Hunstable and Wainhouse Research senior analyst, Steve Vonder Haar, will be hosting an interactive webinar on July 22, 2014 to further discuss live video trends within the workplace.

Webinar: July 22, 201410 a.m. PDT
Title: “Live video for hiring, firing, and everything in between”
Registration and more information:

“Live video is no one-trick pony online,” said Steve Vonder Haar, senior analyst with Wainhouse Research. “Looking beyond the popular corporate video stalwarts of employee training and executive presentations, executives are discovering that live online video also can play a central role in more creative corporate messaging for external audiences. As a result, marketing applications for live online video are poised to boost viewership and adoption – fostering even greater awareness of the role that the technology can play in day-to-day business communications.”

“Live video is an incredibly powerful medium and even though the uncut, raw nature may be intimidating, the upside cannot be dismissed,” said Brad Hunstable, founder and CEO of Ustream. “Thousands of companies rely on our business solutions to meet their growing needs to be more productive and build deeper relationships. Fun videos like the Vooza earnings call only scrape the surface of possibilities — ultimately, Ustream is a socially-fueled way to cut through the clutter and be heard in today’s constantly connected society.”

The Wainhouse Research report released this week and the July 22 webinar are the third in a series of white papers and webinars tracking the corporate use, deployment and executive perceptions of online video,Business Video Now. The first in the series, “Executive Visions on Video in the Workplace,” notes that C-level executives are using the technology at more than triple the rate of associate-level employees, and the second report, “Gauging Viewership Trends in Live Online Video Business Communications,” projects live video business communications consumption will nearly triple by 2017.

To download “The Evolving Role of Live Online Video in Corporate Marketing”:

About Ustream
Ustream is the world’s most scalable and social live video platform. Originally created to connect remote military servicemen to significant personal and cultural events, the company has evolved into a socially-fueled vehicle enabling anyone to reach global audiences and share experiences in real-time. Whether it’s a press conference, product launch, educational class, or an act of citizen journalism – Ustream’s Cloud Platform offers users high-quality streaming capabilities, deep social networking integration, and the scalability to reach millions of viewers concurrently. Our mission is to empower businesses and societies to be more transparent, more productive, and build deeper relationships through the power of video.

Founded in 2007 by John HamBrad HunstableGyula Feher, Ustream is located in San Francisco andBudapest. Company customers and partners include Cisco, Sony, Discovery Communications, Georgetown University, and Samsung. Ustream is a privately-owned company. For more information on Ustream, visit,, or

Joellen Ferrer
Ustream Public Relations

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Ustream for Change Respalda a Luz Para Venezuela

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30 de Abril, 2014 – SAN FRANCISCO — Ustream, la plataforma de video en vivo más social y de mayor escalabilidad del mundo anunció hoy que ha seleccionado a Luz Para Venezuela, una organización sin fines de lucro con base en Miami, como el nuevo miembro de Ustream for Change (Ustream para el Cambio). Ustream for Change fue lanzado hace dos meses como un programa filantrópico que busca profundizar la misión de Ustream de facultar a organizaciones y sociedades a ser más transparentes y productivas gracias al uso innovador del video. El programa se inspiró originalmente en tres camarógrafos ucranianos que lograron atraer la atención de más de 60 millones de espectadores de todo el mundo.
Más de 170 solicitudes fueron presentadas ante Ustream for Change desde su lanzamiento, entre ellas muchas que incluían propuestas en el ámbito de la educación, derechos civiles, política y religión. El programa fue iniciado por David Gibbons, Vice Presidente de Marketing de Ustream, y se ejecuta a través de un grupo multidisciplinario de voluntarios de la compañía.
“Un comité interno de empleados de Ustream selecciona a los candidatos para asegurarse de que las propuestas escogidas reflejen el espíritu de la compañía, no sólo la visión de sus líderes. La solicitud presentada por Luz Para Venezuela resultó muy emotiva, y puso en claro que su causa es urgente, sus planes son específicos y su pasión, profunda”.
El Canal de Ustream de Luz Para Venezuela:
La Situación en Venezuela, según David Dorr, Director Ejecutivo de Luz Para Venezuela
Desde los comienzos de 2014 la agitación social en Venezuela ha escalado a niveles que no se veían desde el fallido golpe de estado contra Hugo Chávez en 2002. Su sucesor, Nicolas Maduro, ha continuado una serie de políticas económicas devastadoras que han llevado al país a experimentar una inflación desorbitante y a una constante escasez de bienes básicos de consumo como fórmula infantil, papel de baño, y medicinas. La criminalidad se ha disparado al punto de que el gobierno venezolano ha dejado de publicar las vergonzosas cifras. Algunos estimados calculan que la cifra de asesinatos llega a 24.000 al año, lo que convierte la tasa de muertes violentas de Venezuela en una de las más altas del mundo. Además, Venezuela ocupa el lugar 160 dentro de un total de 175 países, en el ranking de corrupción gubernamental de la organización Transparencia Internacional.
El poder del video en vivo permite que los individuos que están en sociedades oprimidas y sujetas a censura puedan contar sus historias y se escuche su voz. La Democracia sólo puede florecer en un contexto en el que se le garantice a cada individuo este derecho humano básico. Estamos muy contentos de haber sido seleccionados por Ustream for Change. Su liderazgo en transmisión de video en vivo era exactamente lo que nuestra organización buscaba para generar cambios duraderos en Venezuela. Queremos proporcionarle una voz a los ciudadanos venezolanos para que sean escuchados por su gobierno y por el resto del mundo.
“El video en vivo es uno de los medios de comunicación más cautivadores y efectivos en las sociedades modernas y nos sentimos profundamente orgullosos de que nuestra tecnología pueda ser usada como un recurso para la transparencia y el bien común” dijo Brad Hunstable, CEO y fundador de Ustream. “Luz Para Venezuela es un excelente ejemplo de ello y esperamos aumentar el alcance de Ustream for Change, para promover la libertad en internet, sociedades estables y democracias emergentes”
Más información sobre Ustream for Change:
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Luz Para Venezuela
Luz Para Venezuela es una organización sin fines de lucro con sede en Miami que se dedica a promover la paz y la estabilidad en Venezuela. Luz Para Venezuela se concentra en 3 áreas de preocupación para todos los venezolanos: derechos humanos, seguridad y la economía. Su misión es proveer de apoyo técnico y dirección a aquellos que buscan soluciones y cambio pacífico. Luz Para Venezuela no tiene afiliación política y está diseñada como un recurso para todos los ciudadanos de Venezuela. #luz4vzla
Ustream for Change
La misión de Ustream For Change es la de potenciar la transparencia social a través del uso del video en vivo. Estamos En Vivo desde 2007 y nuestro objetivo es inspirar a otros a pensar más allá de sus cuatro paredes, a aprovechar el poder del video en vivo, y a liderar el movimiento de cambio. #LiveLIVE
Ustream es la plataforma de video más social y de mayor escalabilidad del mundo. Se creo originalmente para conectar personal militar remoto a eventos personales y culturales de significación y ha evolucionado a ser un vehículo motorizado por la sociedad que permite a cualquiera alcanzar audiencias globales y compartir experiencias en tiempo real.
Así se trate de conferencias de prensas, lanzamientos de productos, clases educativas o un acto de periodismo ciudadano, la plataforma de Ustream ofrece a sus usuarios capacidades de transmisión de alta calidad, integración social profunda y la posibilidad de alcanzar a millones de espectadores a la vez. Nuestra misión es facultar a organizaciones y sociedades para ser más transparentes, más productivas así como construir relaciones profundas a través del poder del video.
Fundada en 2007 por John Ham, Brad Hunstable, and Gyula Feher, Ustream está ubicada en San Francisco y Budapest. Sus clientes y aliados incluyen a Cisco, Sony, Discovery Communications, Georgetown University, y Samsung. Ustream es una compañía privada. Para más información visite:,, o

Ustream for Change Embraces Luz Para Venezuela

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April 30, 2014 – SAN FRANCISCO — Ustream, the world’s most scalable and social live video platform, today announced that it has selected Miami-based non-profit organization, Luz Para Venezuela (Light for Venezuela), as the newest member of Ustream for Change. Launched two months ago, Ustream for Change is a philanthropic program that seeks to advance Ustream’s mission of empowering businesses and societies to be more transparent and productive through the innovative use of video. The program was originally inspired by three Ukrainian broadcasters that have now captured the attention of more than 60 million viewers across the globe.

More than 170 applications from every continent have been submitted for Ustream for Change since launch, with causes spanning education, civil rights, politics, and evangelism sectors. The program is spearheaded by David Gibbons, Ustream’s vice president of marketing, and is run by a cross-functional group of volunteers within the company.

“An internal committee of Ustream employees selects the recipients, helping to ensure that the causes chosen are things which reflect the spirit of the company, not just the outlook of the leaders. The application from Luz Para Venezuela was very moving, and made it clear that their cause was urgent, their plans were specific, and their passion ran deep.”

Luz Para Venezuela’s Ustream Channel:

Understanding the Situation in Venezuela, as told by David Dorr, Executive Director Luz Para Venezuela

Since the beginning of 2014 civil unrest in Venezuela has escalated to levels not seen since the unsuccessful coup of President Hugo Chavez in 2002. His successor, Nicolas Maduro, has continued with a series of crushing economic policies that have pushed the country into experiencing soaring inflation and constant shortages of goods, particularly important basic necessities such as baby formula, toilet paper, and medicine. Crime has skyrocketed to the point that the government no longer publishes the shameful data. Estimates place the murder rate at approximately 24,000 annually making Venezuela’s murder rate nearly the highest in the world and for government corruption Venezuela is ranked by Transparency International as 160th out of 175 countries.

The power of live video allows individuals in oppressed and censored societies to have their voice heard and to tell their story. Democracy can only flourish in an environment where every individual is granted this basic human right. We are very excited to have been chosen by Ustream for Change. Their expertise and leadership in live streaming video is exactly what our organization was seeking to effectuate long lasting change in Venezuela. We are giving the citizens of Venezuela a much needed voice so that they are heard by their government as well as by the world.

“Live video is one of the most engaging and effective means for communication in today’s society, and we’re proud that our technology can also be used as a means for transparency and the greater good,” said Brad Hunstable, CEO and founder of Ustream. “Luz Para Venezuela is an excellent example of this and we look forward to expanding Ustream for Change to further promote internet freedom, stable societies, and emerging democracies.”

For more information on Ustream for Change:

Wainhouse Research Predicts Business Use of Live Online Video to Double by 2016

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Ustream and Wainhouse Research unveil second research report in Business Video Now series, based on market research survey of 1,007 executives

 SAN FRANCISCO – March 25, 2014 – While the widespread use of social media and video on smartphones and tablets has dominated perceptions of how Americans are using IT services, a rapidly growing number of executives and their companies are reaching out to employees and other key audiences via live online video at their desktop computers and laptops. Moreover, the number of hours that business users engage in live online video is expected to double by 2016, and total viewership will reach nearly 3 billion hours (2.92 billion) annually in 2017, according to a report being released this week by Wainhouse Research. The report also says the use of online video on portable devices will help fuel that growth as enabling technologies become more available.

The Wainhouse Research white paper, “Gauging Viewership Trends in Live Online Video Business Communications,” is based on a survey of 1,007 executives in Q4 2013, and was commissioned by Ustream Inc., the world’s most scalable and social live video platform. Ustream founder and CEO, Brad Hunstable and Wainhouse Research senior analyst, Steve Vonder Haar, will be hosting an interactive webinar on April 1, 2014 to further discuss the findings and distribute the full research report.

Webinar: April 1, 10 a.m. PDT:

“Enterprise Live Video Use To Double by 2016”


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