In a joint interview with Ed Lee of Re/code, Hunstable remarked, “They’ve certainly done a fantastic job with streaming content. It’s a tremendous data point for all the video space, that a company [like MLBAM] can build a business model that’s actually able to go public.”
Small and medium-sized businesses (SMBs) employ nearly 50 percent of American workers, according to a recent article by the B2B News Network (B2BNN). When it comes to keeping these employees happy and engaged, salary is only part of the picture. Smart SMB employers are beginning to recognize a direct link between employee communications and job satisfaction.
In addition to internal intranets, e-newsletters and mobile apps, streaming video can play a key role in engaging the SMB workforce. “Video is powerful and engaging and doesn’t take a lot of resources or expertise to get started,” Ustream Director of Product Marketing Bob Lee shared with B2BNN. “In fact, a managers or CEOs can use the video camera built into theirs laptops to stream and record messages that can be sent to employees’ smartphones and stored on a secure channel.”
At last week’s NAB Conference in Las Vegas, JVC Professional Video announced a partnership with Ustream that will offer organizations a streamlined experience when broadcasting live video.
Two new JVC cameras support the industry-standard Real Time Messaging Protocol (RTMP), which allows up to four Ustream channels to be stored for easy access via the camera menu. Users can either stream video live or record it for immediate on-demand viewing with the touch of a single button. A planned firmware upgrade will add the capability to three additional JVC models.
“Ustream’s partnership with JVC enables a one-click solution for organizations to create high-quality live and on-demand videos to engage with internal employees, stakeholders, and even global audiences,” said Ustream CEO Brad HUnstable. “From employee town halls to sharing live events, the applications are virtually limitless.”
Yesterday, Ustream announced the launch of our most powerful marketing tool yet: Ustream Demand, the only video marketing platform to enable lead capture from both live and on-demand video. Combined with our existing LiveAd tool, Ustream Demand enables marketers to generate higher-quality leads at a lower cost per acquisition than non-video solutions.
“We’re offering the first marketing platform for combined live and on-demand video content,” said CEO Brad Hunstable. “Ustream Demand enables marketers to easily incorporate all of their video assets into their integration campaigns, leveraging the most powerful video tool available for lead conversion and lowering customer acquisition costs. Combined with Ustream LiveAd, marketers can extend the reach and impact of their video to thousands or millions.”
Before Ustream Demand, marketers had to use a convoluted set of tools to create, manage and distribute live video content, a second set of tools to create and distribute on-demand video — and yet another array of solutions to measure the lead-generation performance of both. Ustream Demand combines creation, management, distribution, lead capture and analytics capabilities to offer a streamlined solution that delivers real results.
“To succeed, marketers today need viewer information and consumption behavior data to build customer profiles and nurture campaigns,” said Mukul Krishna, senior global director, Digital Media, Frost & Sullivan. “In such a scenario, Ustream Demand is designed as a complement to leading marketing automation and CRM platforms. This means that deployment can be quick and economical, with minimal disruption of processes already in place. Ustream’s video marketing platform is focused on streamlining the capture of user information and video consumption behavior and empowering marketers using digital marketing platforms to fully leverage the power of video as an integral part of their marketing campaigns.”
As the buzz about mobile streaming video reaches a fever pitch, Time magazine’s John Patrick Pullen points out one aspect of the issue that no one’s talking about: the impact on our mobile data plans.
Highlighting that Ustream has been in the live-streaming game for more than five years, Pullen sat down with CEO Brad Hunstable to get his take on live video apps will impact the mobile data landscape.
Live-stream users should expect their data bill to reflect how they use these apps, says Ustream CEO Brad Hunstable. “If you broadcast for one minute, once to twice a week it’s not a big deal, “ he says. “But if you broadcast for an hour once or twice a day, you could have some sticker shock.”
Fortunately, Ustream already addresses the issue of bandwidth and data usage by dynamically adjusting the video feed for the network or device.
“We’re optimizing for quality in the background,” says Hunstable. “If someone is on a poor connection, we’re actually going to send them a lower quality file to make sure that it gets delivered and works, and is not choppy.” In comparison, Meerkat and Periscope only play in standard definition.
While both AT&T and Verizon have both capped their data plans, unlimited data options have thrived among other providers looking to differentiate themselves. Whether the growing popularity of mobile streaming video will force a change in the status quo is still uncertain.
“My personal opinion is that we’re in a temporary place where they charge a lot for this data consumption,” says Hunstable, who is looking forward to technologies like 5G networks to make prices more reasonable and bandwidth bigger.
Today, the FCC voted on the issue of net neutrality. A 317-page proposal put forth by Tom Wheeler, chairman of the U.S. Federal Communications Commission, detailed plans that reclassifies the Internet as a public utility under Title II of the Communications Act of 1934. (Previous “classification” dates back to 2002 when the FCC ruled that cable modem “broadband” services for Internet access be were an “Information Source.”)
Passed by a 3:2 vote by party line, the proposal gives the FCC some regulation authority over ISPs and sets some ground rules with the purpose of providing an open, level playing field for anyone accessing or broadcasting legal content via the Internet.
The proposal put forth is based on input by millions of voices from the public, the White House, and numerous expert testimonials from this past year and even earlier.
This morning, Ustream CEO Brad Hunstable, discussed this hotly debated, politically charged topic on Bloomberg TV’s “Market Makers” with co-hosts Stephanie Ruhle and Matt Miller along with Bloomberg’s Washington DC correspondent, Peter Cook. You can view the program below.
In a nutshell, Brad noted how the Internet is like a new country being formed and that the passage of the plan by the FCC is a good first step in the right direction to creating the initial “bill of rights,” so to speak, in protecting the openness of the Internet and making sure all bits and bytes are treated equal. He noted how the openness of the Internet enabled the creation of Ustream and the company’s continued innovation. Brad also pointed out how the real area needing more openness, more competition, is in the last mile of connection to the consumer where often the viewer has two, one or even no choice of ISP.
The vote today, arguably the biggest of the FCC in a decade, is just another step in the evolution of the Internet and the rules used to guide consumers and companies alike in how to keep this incredible resource open to all and available for innovation. And, just like a new country, the Internet will continue to change how we live, work, play and communicate. Ustream will continue to monitor this topic and any others that might impact our commitment to innovation and delivering the most scalable, reliable, high-quality video communications solution.
Ustream Align with enterprise-grade security gives businesses confidence for engaging, powerful, employee communications
Today we officially launched Ustream Align, the easiest and most scalable video platform with enterprise-grade security. Designed specifically for internal communications, Ustream Align allows organizations to engage employees around the globe. Viewers can watch securely on any device, inside a company office or in the field. Ustream Align is built on Ustream’s world-class, award-winning online video platform recognized for reliability and scalability by millions of users.
According to a recent Dale Carnegie research study, companies with engaged employees outperform the competition by as much as 202 percent, yet currently only 29 percent are engaged.
Brad Hunstable, Ustream CEO stated, “We conducted a study last month and found that nearly 72 percent of employees don’t fully understand their company’s strategy. Video, especially live, is a powerful way to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals. However, in the ‘bring your own device’ world of work, security is a top concern. Ustream Align provides an easy, secure and highly scalable platform to reach key corporate stakeholders on any device at any time.”
Ustream Align is the ideal, one-to-many live video platform to securely stream all-hands, board and shareholder meetings; customer, employee and accreditation trainings; executive presentations; product previews and events to internal audiences ranging from small groups to large global teams.
“More than 50 percent of our customers were already adapting our existing platform for internal communications,” said David Gibbons, vice president of marketing, Ustream. “With corporate security continuing to increase in importance—and the recent attack on Sony is a prime example—our customers were requesting enhanced security functionality to protect their internal communications.”
Visit Ustream Align to get more details on the new platform’s enterprise grade security, scalability and ease-of-use.
Amazon’s acquisition of Twitch has created a buzz in the video streaming space and has many wondering, who’s next? Read the Variety article and learn more about how Ustream and live streaming technology is fundamentally changing traditional media.
September 4, 2014 – SAN FRANCISCO — Ustream, the world’s leading live video platform, today announced veteran-focused non-profit, Oscar Mike Foundation, as the newest recipient of a ‘Ustream for Change’ award. As part of the honor, Ustream will provide Oscar Mike a complimentary license to the Ustream Enterprise Pro Broadcasting product for a period of three months, allowing the organization to put a public spotlight on the challenges and opportunities facing veterans, with topics including living with post-traumatic stress, adapting to life after combat injury and the impact on spouses and caregivers. Oscar Mike’s series of live video discussions is titled the “After Action Panel” and can be found at Ustream Channel, http://www.ustream.tv/AfterActionPanel Broadcasts will begin on Saturday, September 13, with the first episode covering veterans’ personal struggles with post-traumatic stress syndrome (PTSD). The panel will feature a landmark gathering of veterans representing every major conflict in the nation’s history back to World War II. “As a West Point graduate, I’m thrilled the Ustream for Change panel chose to recognize the sacrifice and dedication of our Veterans,” said Brad Hunstable, CEO and founder of Ustream. “Live video takes audience experience to the next level and so we are proud that our technology can help further bring veteran support to life for these heroes.” Launched at the start of 2014, ‘Ustream for Change’ is a philanthropic program that seeks to advance Ustream’s mission of empowering businesses and societies to be more transparent and productive through the innovative use of video. The program was originally inspired by three Ukrainian citizen journalists, whose coverage of events in Kiev captured the attention of more than 50 million viewers across the globe. More than 400 applications from every continent have been submitted since launch, with causes spanning education, civil rights, politics, and evangelism sectors. For more information on Ustream for Change, visit http://www.ustream.tv/our-company/change “We are excited to partner with Ustream to bring these important topics more prominently into the national consciousness,” added Noah Currier, Oscar Mike president and founder. “Veterans have always made amazing sacrifices for their countries during active service. Using video to share experiences assists this process, and platforms like Ustream allow us to do this with the reach and impact of a global media organization.” Live video series for veterans will kick off Sept 13 with representatives from every major conflict since WWII About Oscar Mike Oscar Mike exists to assist and promote disabled Veterans. The term “Oscar Mike” comes from military radio jargon used on the front lines, and translates to staying “On the Move”. Being Oscar Mike means being active, staying positive and living life to its absolute fullest. The Oscar Mike Foundation helps to rehabilitate disabled veterans and individuals through participation in high-energy extreme sporting events. A registered 501c3 non-profit organization, The Oscar Mike Foundation is comprised of a group of Veterans, athletes, artists and individuals from all walks of life who view disabilities not as roadblocks, but as challenges to own and overcome.