All posts by Victoria Levy

Outside Lands and Ustream Announce 2013 Webcast Lineup

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NINE INCH NAILS, RED HOT CHILI PEPPERS, PHOENIX,

PRETTY LIGHTS, KASKADE, VAMPIRE WEEKEND, THE NATIONAL, DARYL HALL & JOHN OATES,

JURASSIC 5, BAND OF HORSES, FISHBONE AND MANY MORE 

LIVE PREMIUM DIGITAL WEBCAST AVAILABLE ON USTREAM.TV/OUTSIDELANDS

The 6thannual Outside Lands Music & Arts Festival in association with Ustream, the leading technology platform for live social video streaming, announce the lineup for the festival’s 2013 live webcast, beginning Friday August 9th. Fans will be able to experience exclusive Outside Lands performances from artists including Nine Inch Nails, Red Hot Chili Peppers, Phoenix, Pretty Lights, Kaskade, Vampire Weekend, The National, Daryl Hall & John Oates, Jurassic 5, Band of Horses, Fishbone, Grizzly Bear, The Head and The Heart, Dawes and many more while they are happening via Ustream’s interactive, socially integrated platform.

A complete lineup of all the webcasts is below. Outside Lands will take place this weekend, August 9 – 11, in San Francisco’s Golden Gate Park.

This year’s Outside Lands webcast will be available for viewing on Ustream.tv/OutsideLands Continue reading

Ustream Powers Record 7.2 Million Live Video Streams in First Half of 2013

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With 24 million users and nearly 2 billion viewer-hours to date, Ustream sales soar 600% and extends its leadership in live business video communications

SAN FRANCISCO  – July 17, 2013 – Ustream, Inc., the leading video technology platform for live business communications, announced today that it has surpassed 7 million live video streams for the first half of 2013, marking a record half for the six-year-old company. Corporate sales of its flagship live video service, Pro Broadcasting, experienced massive growth during the first half of 2013. Direct sales to enterprise customers grew more than 600 percent compared to the same period in 2012, while e-commerce adoption of Ustream’s live streaming video services to small businesses more than doubled during the year’s first half, from 2,000 to 4,000 customers.

With this explosive growth, the company is on pace to hit several notable milestones this year, including 2 billion total viewer-hours[1] by the end of this fall and 30 million global registered users by year end.

“Sales of our Pro Broadcasting software as a service (SaaS) offering have grown far faster this year than we ever imagined,” says Brad Hunstable, CEO and founder of Ustream. “Increasing our enterprise broadcast sales by 600 percent over the past year reflects not only the growth in live video communications, but also our ability to rapidly scale up operations and effectively execute our business plans.”

Organizations of all sizes and in all parts of the globe are realizing the potential of live video communications to multiply audiences and power their growth in new and innovative ways. As a result, Ustream customers are now streaming 40,000 live broadcasts daily – from webinars to product launches, to press conferences and internal webcasts. This accelerating growth has vaulted the company close to the 2 billion mark in cumulative viewer-hours.

Other Ustream milestones from the first half of 2013 include:

• 24 million registered users globally – up 48 percent in the past 12 months.

• 30 million registered users expected by the end of 2013.

• Rapid international growth, driven in part by the rising popularity of citizen journalism during major worldwide events. Thus far this year, Ustream’s international users have increased 110 percent.

• In February, Ustream powered Sony Computer Entertainment America LLC (SCEA)’s live press conference unveiling the new PlayStation 4 game console, which will include integrated Ustream video capabilities, allowing users to stream live game play. Over 8 million viewers watched the live event, which has since garnered 16 million total views. During the live event, the peak hit 1 million simultaneous viewers, the largest concurrent viewership of an Internet broadcast.

• In June, Ustream streamed the popular Bonnaroo Music & Arts Festival free of charge, attracting more than 11 million viewers throughout the festival.

• Since January 1, Ustream has carried more than 1 million religious broadcasts. Religious broadcasting, one of the company’s largest vertical markets, is originating around the globe and has been categorized as 69 percent Christian, 26 percent general, 6 percent Catholic, 3 percent Hindu, 1 percent Buddhist and 1 percent Jewish.

 “We’re really looking forward to the second half of 2013,” says Ustream’s Hunstable. “With worldwide audiences demonstrating an almost insatiable appetite for live video programming, Ustream is ideally positioned to satisfy their growing demand. Consumers were our first adopters and businesses have followed suit, realizing the potential to reach these engaged audiences. Expect to see more milestones from us in coming months.”

Wedding Webcasts Surge on Ustream, Up 250% as Tech Savvy Couples Share Their Big Day Online

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Ustream Hosting Webinar to Discuss the Growth of Live Video Streamed Weddings

Food trucks, mint green bridesmaid dresses and lace-trimmed invitations are just a few of the style trends predicted to gain popularity with fashion-conscious brides and grooms in 2013. Meanwhile, a wedding trend that continues to gain momentum is the use of live video streaming to broadcast couples’ nuptial events via the Internet to distant friends and relatives. As such, increasingly, more wedding planners and videographers are incorporating these webcasts into their offerings. Ustream, the leading technology platform for live social video streaming, recently culled through their data and found that nearly twenty-thousand weddings have been streamed on Ustream in the last year alone, up more than 250% from the previous twelve months.

Ustream Wedding Infographic

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Bonnaroo and Ustream Announce 2013 Webcast Lineup Featuring:

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FEATURING:

PAUL McCARTNEY, MUMFORD & SONS, WILCO, THE NATIONAL, NAS, MACKLEMORE & RYAN LEWIS, WU TANG CLAN, OF MONSTERS & MEN, KENDRICK LAMAR, THE LUMINEERS, A$AP ROCKY AND MANY MORE

LIVE PREMIUM DIGITAL WEBCAST AVAILABLE ON BONNAROO.COM AND USTREAM.TV/BONNAROO

The 12th annual Bonnaroo Music & Arts Festival in association with Ustream, the leader in live social video streaming, announce the lineup for the festival’s 2013 live webcast, beginning Friday June 14th. Fans will be able to experience exclusive Bonnaroo performances from artists including Paul McCartney, Mumford & Sons, Wilco, The National, Nas, Macklemore & Ryan Lewis, Wu Tang Clan, Of Monsters & Men, Kendrick Lamar and many more while they are happening via Ustream’s interactive, socially integrated platform.  A complete lineup of all the webcasts is below. Bonnaroo will take place this weekend, June 13 – 16, in Manchester, TN.

This year’s Bonnaroo webcast will be available for viewing on Bonnaroo.com, Ustream.tv/Bonnaroo, as well as other partner sites.

2013 Bonnaroo Music & Arts Festival Webcast Lineup Via Ustream: Continue reading

New Ustream Live Video Solutions Deliver Marketers Record-Breaking Audience Sizes and View Times

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Syndication and linear programming capabilities increase viewership and engagement by 120x 

June 6, 2013 – LOS ANGELES – Ustream, Inc., the leading technology platform for live social video streaming, will highlight its latest live video solutions in a keynote conversation today at Massive, Variety magazine’s annual advertising summit. David Thompson, Ustream’s chief marketing officer, and Andrew Wallenstein, editor-in-chief of Digital at Variety, will be discussing the opportunities for marketers to reach ever larger, and more targeted, online audiences using these new capabilities. The conversation will take place at 10:15am Pacific time in the Hollywood Roosevelt Hotel and will be available for live viewing on Ustream: www.ustream.tv

Since 2007, Ustream has enabled anyone or any organization to easily broadcast live over the Internet and share experiences in real-time. The company continues to lead the way with innovative new products that extend its reach. Earlier this year, Ustream released the Spring Edition of its live video service, Pro Broadcasting, equipping broadcasters with an enhanced suite of features, including the ability to assemble linear sequences of recorded videos to loop “as live” 24/7 at specified times, as well as the ability to build larger audiences through syndication. Using an IAB-compliant syndicated player, broadcasters are able to reach a targeted and qualified audience of any size, garnering insight from engagement metrics within the Ustream Analytics Console. Syndicated streams are embedded across relevant websites from Ustream’s network of tens and thousands of sites, boasting an aggregate of 300 million monthly viewers. Ustream-syndicated events have already yielded as high as 120x in viewership spikes and currently delivers 20x in viewership increases on average.

Both features can be used effectively as standalone or combined marketing tactics. Since it became available, Ustream customers and clients have experienced powerful results from the new technology, including: Continue reading

More Than 2.4 Million People Followed Boston Manhunt on Ustream – AdWeek

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265,000-plus tuned in at time of capture

By Tim Peterson - AdWeek

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot of people to sidestep the news middlemen and tune into police scanners feeds streaming online, such as through livestreaming video platform Ustream.

Starting Thursday night—after the FBI released images of the bombing suspects—through Friday evening, when the lone living suspect Dzhokhar Tsarnaev was captured, more than 2.4 million people followed the manhunt on Ustream, including more than 265,000 people who simultaneously listened to a single police scanner feed in the minutes leading up to and after Tsarnaev’s arrest.

Ustream CEO Brad Hunstable referred an interview request to director of communications Joellen Ferrer, who provided information on the platform’s Boston-related traffic and described the Friday afternoon audience as “by far the most engagement we’ve ever seen for something of this nature.”

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How a Webcam Pointed at a Police Radio Won the Internet Friday – All Things D

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 - All Things D

http://allthingsd.com/20130420/how-a-webcam-pointed-at-a-police-radio-won-the-internet-friday/

The events in Boston — starting Monday with a pair of explosions that killed three and injured 176 near the finish line of the Boston Marathon — came to a dramatic close Friday night with the capture of 19-year-old Dzhokhar Tsarnaev, one of two brothers suspected of carrying out the attacks. He had been hiding out in a boat parked in the backyard of a house in Watertown, Mass.

A furious citywide manhunt brought Boston and surrounding towns to a standstill, and there was little else to do all day but watch the live TV coverage. All day, reporters repeated what they knew, which was precious little beyond the bare facts. One suspect was dead, the other on the run after an intense gunfight with police. The “Breaking News” banners became meaningless, because throughout the day there was not much actual news breaking other than that the search continued.

Not 30 minutes after a news conference during which local officials told Boston residents they could probably go outside again, police engaged in a firefight with the suspect hiding in the boat.

bearcat_scanner

It was at this point that a quarter of a million people, including me, tuned in to the streaming video image of Uniden Bearcat scanner radio picking up publicly available police communications traffic in Boston.

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Autism Speaks Partners with Ustream to Live Stream Los Angeles Walk Now for Autism Speaks on April 20

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New York, N.Y. (April 18, 2013) – Autism Speaks, the world’s leading autism science and advocacy organization and Ustream, the leader in live online video streaming, are partnering to live video stream the Los Angeles Walk Now for Autism Speaks fundraising and awareness event on Saturday, April 20 from the Rose Bowl. As part of the partnership, Autism Speaks will have its own Pro channel on Ustream, which will showcase the broadcast on its homepage.

Viewers will have an opportunity to enjoy the festivities, hear from celebrities and walk participants and make donations. The live video stream will be hosted by veteran broadcasters Nick Geber (Autism America Radio on Sirius/XM, Fox Sports) and Christian Miles (MLS, Pac-12 Network), joined by WrongPlanet’s Alex Plank. The live video stream will start at 8:45AM PT and continue throughout the duration of the event, concluding at 12:15.

“We’re excited to partner with Ustream and bring the Los Angeles Walk Now for Autism Speaks to people across the country who want to participate, but are unable to join us in person,” said Matthew Asner, Autism Speaks Executive Director for Southern California. “This is an ideal opportunity to expand the audience for this incredibly popular event and bring autism awareness to every corner of the country.”

“Ustream has been lucky enough to partner with Autism Speaks to provide the live video streaming technology for this important event,” said Ustream CEO Brad Hunstable. “Ustream’s robust network allows anyone who cannot attend the event in person with the ability to watch the walk in real time as well as cheer the participants on via Ustream’s social stream.”

Ustream to double revenue after bumpy patch – San Francisco Business Times

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By Patrick Hoge, Reporter – San Francisco Business Times

“We’ve got the tiger by the tail,” says CEO Brad Hunstable of his 6-year-old company.

Photo by Spencer A Brown
“We’ve got the tiger by the tail,” says CEO Brad Hunstable of his 6-year-old company.

Ustream Inc. has found a business model that is turbocharging revenue growth — selling live Internet video streaming technology services to professional users such as music festival promoters, media companies and even corporations holding press conferences.

The paid service is not new, but last year demand took off, and Ustream CEO Brad Hunstable said his company’s revenue is on track to double this year from 2012’s $24 million.

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