All posts by Victoria Levy
April 30, 2014 – SAN FRANCISCO — Ustream, the world’s most scalable and social live video platform, today announced that it has selected Miami-based non-profit organization, Luz Para Venezuela (Light for Venezuela), as the newest member of Ustream for Change. Launched two months ago, Ustream for Change is a philanthropic program that seeks to advance Ustream’s mission of empowering businesses and societies to be more transparent and productive through the innovative use of video. The program was originally inspired by three Ukrainian broadcasters that have now captured the attention of more than 60 million viewers across the globe.
More than 170 applications from every continent have been submitted for Ustream for Change since launch, with causes spanning education, civil rights, politics, and evangelism sectors. The program is spearheaded by David Gibbons, Ustream’s vice president of marketing, and is run by a cross-functional group of volunteers within the company.
“An internal committee of Ustream employees selects the recipients, helping to ensure that the causes chosen are things which reflect the spirit of the company, not just the outlook of the leaders. The application from Luz Para Venezuela was very moving, and made it clear that their cause was urgent, their plans were specific, and their passion ran deep.”
Luz Para Venezuela’s Ustream Channel: http://www.ustream.tv/luzparavenezuela
Understanding the Situation in Venezuela, as told by David Dorr, Executive Director Luz Para Venezuela
Since the beginning of 2014 civil unrest in Venezuela has escalated to levels not seen since the unsuccessful coup of President Hugo Chavez in 2002. His successor, Nicolas Maduro, has continued with a series of crushing economic policies that have pushed the country into experiencing soaring inflation and constant shortages of goods, particularly important basic necessities such as baby formula, toilet paper, and medicine. Crime has skyrocketed to the point that the government no longer publishes the shameful data. Estimates place the murder rate at approximately 24,000 annually making Venezuela’s murder rate nearly the highest in the world and for government corruption Venezuela is ranked by Transparency International as 160th out of 175 countries.
The power of live video allows individuals in oppressed and censored societies to have their voice heard and to tell their story. Democracy can only flourish in an environment where every individual is granted this basic human right. We are very excited to have been chosen by Ustream for Change. Their expertise and leadership in live streaming video is exactly what our organization was seeking to effectuate long lasting change in Venezuela. We are giving the citizens of Venezuela a much needed voice so that they are heard by their government as well as by the world.
“Live video is one of the most engaging and effective means for communication in today’s society, and we’re proud that our technology can also be used as a means for transparency and the greater good,” said Brad Hunstable, CEO and founder of Ustream. “Luz Para Venezuela is an excellent example of this and we look forward to expanding Ustream for Change to further promote internet freedom, stable societies, and emerging democracies.”
For more information on Ustream for Change: http://www.ustream.tv/our-company/change
As more marketers and businesses are embracing Ustream as their live video streaming platform for both internal and external business communications, more publicists are getting involved in the process to generate buzz around their live event efforts.
Ustream has an array of tools for producers and marketers, but with some research and the know-how for where to go, publicists can take advantage of various features to spread their message to a wider audience.
Customize and Brand your Ustream channel for a seamless look
Martha Stewart is the queen of chic, so for her Ustream broadcast to blend with her brand, we helped set her up with a customized channel page. Not only does it legitimize the stream as a part of the brand, it can also be a hub for archived videos, upcoming shows, and other information you’d like to share with viewers.
Not Every Video needs to be Live on Ustream
For anyone nervous about a spokesperson on a live broadcast, or concerned the Internet connection may not be strong enough during the live stream; Ustream offers a recorded-to-live feature to alleviate your anxiety. Easily integrate previously recorded video — from any platform or format — into the Ustream player. So if the Wi-Fi doesn’t work, you can keep recording, and then share the content on loop in the Ustream player once the recording is finished.
Chat Features & Social Media Integration: Create Conversations with Your Audience
There is no better way to engage viewers than to use the social stream and chat features. Answer viewers questions live on-air to help create engaged conversation with the customer, while also capturing more eyes on the broadcast as their comments are published on Twitter and Facebook with quick links back to your channel.
The best part — as NASA successfully demonstrates below — is the integration of any hashtag or Twitter handle into the social stream to help create virality. In this case, anytime someone tweeted at #NasaTV, it showed up in the social stream.
For anyone concerned about inappropriate messages, conversations within the stream can be filtered and moderated to protect against unwanted commenters and spam.
Embeds Allow Anyone to Share your Content
Whether you want to drive viewers to your own site, share the video player with a journalist, or post on your social media account; Ustream players can be embedded anywhere on the web. You can also grow your Facebook audience by requiring viewers to ‘Like’ your page before they can watch.
The Excitement of Live Video is Contagious
Live streaming video is still a new space many companies and personalities are beginning to engage in. The ability for companies to reach large audiences in real-time has never been more pertinent for brands to engage customers in a fun, yet transparent way. The features highlighted above are only a sampling of what publicists can use to create a strong and consistent message that has all of the potential to go viral. Take a chance and play around with the features to test all of live video’s potential.
Ustream and Wainhouse Research unveil second research report in Business Video Now series, based on market research survey of 1,007 executives
SAN FRANCISCO – March 25, 2014 – While the widespread use of social media and video on smartphones and tablets has dominated perceptions of how Americans are using IT services, a rapidly growing number of executives and their companies are reaching out to employees and other key audiences via live online video at their desktop computers and laptops. Moreover, the number of hours that business users engage in live online video is expected to double by 2016, and total viewership will reach nearly 3 billion hours (2.92 billion) annually in 2017, according to a report being released this week by Wainhouse Research. The report also says the use of online video on portable devices will help fuel that growth as enabling technologies become more available.
The Wainhouse Research white paper, “Gauging Viewership Trends in Live Online Video Business Communications,” is based on a survey of 1,007 executives in Q4 2013, and was commissioned by Ustream Inc., the world’s most scalable and social live video platform. Ustream founder and CEO, Brad Hunstable and Wainhouse Research senior analyst, Steve Vonder Haar, will be hosting an interactive webinar on April 1, 2014 to further discuss the findings and distribute the full research report.
Webinar: April 1, 10 a.m. PDT: http://www.ustream.tv/lp/wainhouse2
“Enterprise Live Video Use To Double by 2016”
New program promotes internet freedom, stable societies, and emerging democracies
February 18, 2014 — Ustream, Inc., the world’s most scalable and social live video platform, today announced the launch of Ustream for Change, a new philanthropic program that seeks to advance the company’s mission of empowering businesses and societies to be more transparent and productive through the innovative use of video. While thousands of forward-thinking enterprises are already leveraging Internet streaming video for business communications, brand building and social commerce, the goal of Ustream for Change is to encourage and support the use of video as a means to achieve positive social change.
Ustream’s cloud-based streaming video platform serves a wide variety of users, from global enterprises such as Cisco, HBO and Sony, to concert promoters and small and medium businesses looking to cast a wider net via live video. In recent years, however, another significant group has come to the forefront, as citizen journalists, activists and leaders around the globe have begun using Ustream as a communications vehicle to drive awareness to their causes and transform society at large.
When 33 copper and gold miners were trapped underground for more than two months in Chile’s 2010 Copiapó mining accident, for instance, citizen broadcasters streamed live video that helped call attention to the miners’ plight and raise awareness of unsafe working conditions in that country’s mines. The following year, agents of change across the Arab world broadcasted remarkable video footage as popular uprisings brought down rulers, sparked intense protests, and reshaped the region’s politics. And during Japan’s 2011 Tohuku earthquake and tsunami, hundreds of amateur videos chronicled the terrifying events and human consequences of one of the world’s most devastating natural disasters.
Most recently, three Ustream broadcast channels in Ukraine have helped to fuel a groundswell of international concern with their intense live footage of clashes between police and protesters in the capital city of Kiev. In less than three months, the three channels have collectively garnered more than 50 million viewers while attracting hundreds of thousands of loyal social media followers. Ustream for Change has donated nearly $900,000 of in-kind support to these three user groups, in support of the Ukranian democracy movement.
Among those channels, Spilno.tv, was founded as a platform for sharing open and uncensored information in a highly oppressive media landscape. “We have been successful because we have refused to stop pushing for what we believe: that people deserve to know the truth,” said Maxim Prasolov, Head of International Viche Maidan Center of Splino.tv. “Now, we are making a real difference. The exposure that Ustream has given us has allowed expansion that will put us at a totally new level – competing with major ‘establishment’ media outlets.”
“We created Ustream for Change to recognize the efforts of these inspiring citizen broadcasters, and we hope to encourage others to think beyond four walls and harness the power of live video,” said Brad Hunstable, Ustream’s CEO and founder. “Ustream is an enthusiastic supporter of Internet freedom, stable societies, and emerging democracies. Our technology offers a means of achieving transparency on both sides of the camera, and we fully intend to support those who are leading movements for positive change.”
Ustream for Change is led by a volunteer-based internal committee within Ustream’s San Francisco and Budapest offices. Broadcasters interested in applying for support from the program can apply year-round. Beneficiaries will receive a free Pro Broadcasting plan (up to 30,000 viewer-hours ad-free), promotion via public relations and social media, and phone support. For more information see: http://www.ustream.tv/our-company/change
As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level. Continue reading
Getting started with live video streaming doesn’t require the best, most expensive, or high-tech equipment. With just a few simple gadgets you, and the people on your holiday shopping list, can be ready to easily stream high quality content for a low price.
If you are looking for that last minute gift for a novice streamer or a professional; read on for some of our favorite devices and accessories from 2013. Continue reading
Live webinar scheduled for Dec. 17 to discuss the report’s findings
Online video is coming of age as a way to disseminate information rapidly and directly to large audiences, and some of its biggest fans are C-level executives, who are using live online video at more than triple the adoption rate of associate-level employees.
“Live online video is emerging as a vital component in the corporate communications toolbox, and in future reports, we’ll further dissect this growing market”
Those are just a few of the surprising findings of “Executive Visions on Video in the Workplace,” a new report by Wainhouse Research on the fast-growing use of online video in the corporate sector. Sponsored by Ustream, Inc., creator of the world’s most scalable and social platform for live video webcasting, the report is based on a survey of 1,007 U.S. executives during the fourth quarter of 2013.
Industry’s first display advertising units to integrate live video result in 10x spikes in viewership and engagement
September 24, 2013 – SAN FRANCISCO — Ustream, Inc., the leading video technology platform for live business communications, today announced LiveAd — a game-changing online advertising solution for brands looking to amplify their video marketing strategy. LiveAd fuses the precision and targeting capabilities of display advertising with streaming video’s ability to share live experiences, within standard display ad units. See an example of a Cisco placement in TechCrunch HERE.
Previously offered only to selected clients, LiveAd is now available for all users of Ustream’s flagship service, Pro Broadcasting, which allows users to expand their global reach, target specific demographics, and analyze activity in real time. Dozens of early users across multiple industries — including Sony, Salesforce, HBO, hot97, and Cisco — have amplified their reach by running LiveAd streaming campaigns on hundreds of relevant sites in conjunction with their live events, yielding 10x increases in viewership and engagement, on average. Continue reading
Tuesday, August 20, 2013
SAN ANTONIO, Texas - LoneStarCon 3, the 71st World Science Fiction Convention (“Worldcon”), is delighted to announce that the 2013 Hugo Award Ceremony will be broadcast live around the world when the event takes place in San Antonio on Sunday, September 1. LoneStarCon 3 has partnered with Ustream, the leading video technology platform for live business communications, to provide this exclusive, ad-free broadcast, enabling science fiction fans around the world to participate in this prestigious event.
The ceremony will be held in the Grand Ballroom of the Marriott Rivercenter hotel in downtown San Antonio, starting at 8 p.m. Central Time (9 p.m. Eastern, 6 p.m. Pacific). The evening will be hosted by LoneStarCon 3 Toastmaster Paul Cornell, himself a Hugo Award winner and multiple Hugo Award nominee.
The event will be broadcast live via Ustream at www.ustream.tv/hugo-awards. In addition, the official Hugo Awards site (www.TheHugoAwards.org) will provide live text coverage via CoverItLive. As in previous years, the CoverItLive broadcast will be hosted by former Worldcon Co-Chairman Kevin Standlee and two-time Campbell Award Nominee Mur Lafferty.
LoneStarCon 3 has also confirmed that 1,848 valid final ballots were received for this year’s awards, representing a 42.1% turnout. The figure of 1,848 is the third highest ballot count in history after Renovation, the 2011 Worldcon, and Chicon 7, the 2012 Worldcon. LoneStarCon 3 previously announced an all-time record of 1,343 nominating ballots, highlighting the ever-increasing interest and support for the Hugo Awards.
It is a Worldcon tradition that while the Hugo trophy itself always takes the form of a silver rocket, the base on which it stands is unique to each year. The 2013 Hugo Award base has been designed by Texan sculptor Vincent Villafranca, and will be revealed to the public for the first time at the convention’s Opening Ceremony on Thursday, August 29.
The Hugo Awards are the premier award in the science fiction genre, honoring science fiction and fantasy literature and media as well as the genre’s fans. The awards were first presented at the 1953 World Science Fiction Convention (“Worldcon”) in Philadelphia (Philcon II), and Worldcons have continued to present the awards annually for nearly 60 years.
More information about the Hugo Awards is available at www.LoneStarCon3.org/hugo-awards/.