All posts by Joanna

Ustream Launches “Broadcast for Friends,” First Live Video iPhone App for Facebook with R&B Superstar Trey Songz

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Free New App Transforms Facebook Timeline into a Personal, Live Broadcast Network

SAN FRANCISCO—August 22, 2012—Ustream announced today the availability of its newest free mobile iPhone app Broadcast for Friends (BFF) on iTunes. BFF is the first iPhone app that lets users instantly broadcast unlimited live video to their friends on Facebook Timeline. During a live broadcast, friends’ Facebook comments are displayed in real-time to the BFF broadcaster. BFF also allows the broadcaster to change the look and feel of the live video with 10 Hollywood-inspired filters like “Maltese” (saturated black and white), “Vendetta” (prominent reds) and “Valentino” (silent film look). The free iOS app is available by visiting To view a demo of BFF in action, please visit

Today, R&B superstar Trey Songz announced he will be going live via the Broadcast for Friends app from his personal Facebook page on Sunday, August 26 at 7:00 p.m. PT/10:00 p.m. ET to celebrate the release of his new album Chapter V.

Click to Tweet: @Ustream launches Broadcast for Friends, BFF, first live-video iPhone app for #Facebook #UstreamBFF

“Ustream has always been the first to bring live, mobile broadcasting products to market, revolutionizing the way people share life experiences,” said Brad Hunstable, CEO and co-founder of Ustream. “Our unique broadcast technology enables Ustream to combine powerful live video events with the powerful reach of Facebook. The live aspect is what really makes BFF special; at the end of the day you would much rather see a concert live, in-the-moment rather than a recorded version.”

Ustream shipped the first mobile broadcasting app, Broadcaster, for the iPhone in 2009 and for Android in 2010. With this announcement, Ustream extends its leadership into the rapidly growing intersection of mobile and social live video. Ustream’s goal for Broadcast for Friends is to empower non-professional, everyday people to broadcast what they believe to be newsworthy, live to their world.

How it Works
The Broadcast for Friends app makes it very easy for any iPhone user to share live “socialcasts” like weddings, concerts, graduations, PTA meetings, breaking news events or even the first time a toddler walks with all of their friends on Facebook. BFF users simply connect to their Facebook account through the app and then click the “Broadcast” button to stream live to their Facebook Timeline.

With a simple finger-swipe of the screen, users can choose among 10 movie-inspired filters to create the mood and ambience they desire for their event. Filter changes are visible in real-time to Facebook friends. Current filters include:
Munchkin: Color style from Wizard of Oz
Wonka: Purplish tint
Chicago: Red flood
Sundance: Old western-style
Titan: Aqua green tint
Requiem: Desaturated, sepia tones
Vendetta: Prominent reds
Valentino: Silent film look
Maltese: Saturated black and white; Film noir
Curiosity: Mars Rover orange tones

BFF users can easily set privacy settings for their socialcasts for friends-only, self-only or public. At the end of the broadcast, a recorded version of the video can be saved to the user’s Facebook Timeline for on-demand viewing.

“Ustream’s investment in network infrastructure and patented streaming technology allows us to scale millions of simultaneous broadcasts across the Facebook global social audience,” notes Gyula Feher, CTO and co-founder of Ustream. “Only Ustream is able to deliver the massive scale required to support a consumer broadcast app like BFF.”

Broadcast for Friends is available today as a free iOS app in iTunes. To get the app, simply visit and Stream On! Follow Ustream’s Broadcast for Friends on Facebook at

Viacom Signs LIVE Web-Exclusive Content Distribution Deal with Ustream

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New York, NY, December 15, 2011 – Viacom (NASDAQ: VIA, VIAB) today announced an agreement to stream live, web-exclusive  content through Ustream, the leader in live video ( The partnership officially kicks off with a live Ustream of “VH1 Divas Celebrates Soul” Red Carpet on Sunday, December 18th from 5-7pm ET, and will include future live online-only broadcasts of red carpet premieres, musical performances and more from MTV, VH1, CMT, COMEDY CENTRAL and Spike.

“We are steadfast in our mission to provide our audience a front row seat and exclusive access to pop culture’s biggest events,” said Dermot McCormack, Executive Vice President for Digital, Viacom Media Networks. “The VH1 Divas Celebrates Soul Red Carpet is the perfect occasion to officially launch our syndication partnership with Ustream, which we are confident will only expand the reach of our digital specific live streams to an even larger audience base.”

Under the deal terms, Ustream will partner with select Viacom networks including MTV, VH1, CMT, COMEDY CENTRAL and Spike, to regularly distribute its live digital content in real time, including O Music Awards, Live in NYC, and Red Carpet premieres. Recent beta tests have included The Breaking Dawn Red Carpet Premiere and Mac Miller Live in Chicago.

“We are thrilled to partner with Viacom to distribute high quality live video content spanning music, entertainment, comedy, gaming and news” says Jason Kirk, VP of Content and Distribution for Ustream. “As the leader in live streaming video with an audience of 50 million unique monthly viewers, Ustream is excited to work with the leader in world-class and global entertainment. We pride ourselves on delivering added distribution solutions of premium live events so fans around the world can tune in and interact with one another in real-time.”

The partnership will officially kickoff with the simultaneous live webcast of the “VH1 Divas Celebrates Soul” Red Carpet, which will be exclusively live streamed on and on on Sunday, December 18 from 5-7pm ET. Sponsored by Samsung, and hosted by VH1 personality La La Vasquez, the live web only show will provide fans an unfiltered front row seat to all the red carpet action and will feature real time interviews with entertainment’s biggest stars (#VH1Divas). Beginning Monday, December 19, fans can view a curated Red Carpet highlights video on and watch the VH1 Divas Celebrate Soul debuting on VH1 at 9pm ET.

About Viacom

Viacom is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 160 media networks reaching approximately 700 million global subscribers, Viacom’s leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America’s oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world’s most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit

About Ustream

Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream’s free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers which has contributed to Ustream’s Guinness World Record for the “Most Content Ingested by An Online Video Service”. For more information about Ustream, and follow us on our socials: Twitter (@Ustream); Facebook (

Watch: Occupy Wall Street, Broadcasting Live

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With a cell phone and Ustream channel, protester turned independent journalist Tim Pool is your window into Occupy Wall Street.

Tim Pool doesn’t have a fancy camera, high-tech equipment or a news organization to back him. But like most of us, he has a cell phone.

A 25-year-old protester from Chicago who came to New York’s Zuccotti Park in mid-September to join the Occupy Wall Street movement, Pool was one of the thousands evicted from their makeshift home early Tuesday as police raided the site in full riot gear. As members of the media poured downtown, many were denied access to the park, meaning much of the live coverage and updates would have to come from the protesters themselves. Around 1:30 am, Pool switched on the camera of his Samsung Galaxy S II, and began streaming live from Ustream, broadcasting the raid and mass arrests live online to more than 100,000 viewers. ”We’ve seen one of the scariest, heart-racing nights,” he told viewers. “The eviction of Zuccotti Park and it’s really bringing everyone together.” He’s been the eyes of the movement ever since.”

Read more here

Honor Veterans Year-Round: Offer Them a Job

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“There’s not enough veterans in Silicon Valley,” says Brad Hunstable, co-founder and president of Ustream. “This industry can benefit from their skill sets.” Hunstable is a West Point graduate who originally helped create Ustream as a way for service members overseas to communicate with multiple friends and family at once. Since starting in 2007, the company has grown into a network of online channels with more than 13 million registered users and 150 employees worldwide.

Read the rest of the article here.

Animal Shelter Launches Live Puppy, Kitty Cam

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Via NBC New York

The North Shore Animal League America in Long Island has launched a live video camera at its Port Washington shelter, hoping the images of the puppies and kittens there will attract loving potential owners.

The shelter’s weekly UStream feed of its pet nursery airs live every Thursday from 11 a.m. to 2 p.m., and features “beautiful and healthy” shelter puppies and kittens that need permanent homes, according to the organization.

Read the rest of the article here.

Ustream: Bay Area BizTech News by the Numbers

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Via Xconomy

$16 Million– The total amount of funding collected in the past two weeks by San Francisco-based streaming video startup Ustream. The Company announced October 25 that it had raised $10 Million from KT Corporation to open a joint venture in Korea. On November 4, founder and CEO John Ham said the company had raised an additional $6 million from original investors DCM and Softbank…

Read the rest of the article here.

‘Twilight’ Stars’ Hand and Footprints Immortalized at Chinese Theatre Ceremony

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Via Hollywood Reporter:

“When Robert Pattinson, Kristen Stewart, and Taylor Lautner began shooting the adaptation of Stephenie Meyer’s Twilight in 2008, few could have predicted the international phenomenon that the book to film series would become. Now, as the first installment of the epic finale draws near, the cast prepares to secure their place in Hollywood history.”

Read the full article here.

Techcrunch: Ustream Forges Joint Venture With South Korea’s KT Corp., Raises $10 Million

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Live video streaming service Ustream continues to expand its presence in Asia with the help of major telecom corporations.

Today, the company is announcing that its teaming with KT Corporation, a leading telecommunications provider in South Korea, to launch Ustream Korea. Ustream will be launching its new Korean portal in January 2012, with a new office opening in Seoul that month as well. The joint venture includes a new $10 million funding round for Ustream, which brings the company’s total funding to $98.7 million…

Read the rest of the article here.