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Wainhouse Research Finds Live Online Video Increases Productivity and Improves Corporate Brand Image

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SAN FRANCISCOJune 30, 2014 /PRNewswire/ – Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend the reach of product launch events, to create engaging descriptions of merchandise for sale or to provide richer forms of customer support, the technology is helping to transform best practices in corporate outreach. Based on a survey of 1,007 executives in Q4 2013, live video within the enterprise can serve as a catalyst for increased productivity and improved corporate brand image, amongst a variety of other attributes.

Wainhouse Research, an independent market research firm that focuses on critical issues in the unified communications and collaboration (UC&C) market, in partnership with Ustream, has uncovered many key insights in “The Evolving Role of Live Online Video in Corporate Marketing.”

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Several findings from the latest report include:

  • Increased access will drive adoption - Sixty-three percent of live online video users report that the technology is “easier to use and more reliable than in years past”
  • Live video will begin to take up more corporate website real estate – Fifty-five percent of organizations plan to expand their use of video on corporate websites in 2014
  • Enterprise users will stack technology solutions for maximum impact, using live video as the centerpiece - Survey respondents find that live video is most effective when combined with presentation slides and on-screen data
  • Live video is an effective way to generate sales leads and acquire customers - Sales and marketing executives find particular value in live video’s ability to socially generate sales leads
  • Seeing is believing - Executives that use live online video most frequently have a vastly different worldview when it comes to business communications effectiveness

Feeling inspired yet? Businesses have harnessed live video for a variety of external and internal communications needs. Vooza, a video comic strip about the startup world, recently created a Ustream-inspired video snippet for earnings calls. Check out the video: http://vooza.com/videos/earnings-call/

Ustream founder and CEO, Brad Hunstable and Wainhouse Research senior analyst, Steve Vonder Haar, will be hosting an interactive webinar on July 22, 2014 to further discuss live video trends within the workplace.

Webinar: July 22, 201410 a.m. PDT
Title: “Live video for hiring, firing, and everything in between”
Registration and more information: http://www.ustream.tv/lp/wainhouse3

“Live video is no one-trick pony online,” said Steve Vonder Haar, senior analyst with Wainhouse Research. “Looking beyond the popular corporate video stalwarts of employee training and executive presentations, executives are discovering that live online video also can play a central role in more creative corporate messaging for external audiences. As a result, marketing applications for live online video are poised to boost viewership and adoption – fostering even greater awareness of the role that the technology can play in day-to-day business communications.”

“Live video is an incredibly powerful medium and even though the uncut, raw nature may be intimidating, the upside cannot be dismissed,” said Brad Hunstable, founder and CEO of Ustream. “Thousands of companies rely on our business solutions to meet their growing needs to be more productive and build deeper relationships. Fun videos like the Vooza earnings call only scrape the surface of possibilities — ultimately, Ustream is a socially-fueled way to cut through the clutter and be heard in today’s constantly connected society.”

The Wainhouse Research report released this week and the July 22 webinar are the third in a series of white papers and webinars tracking the corporate use, deployment and executive perceptions of online video,Business Video Now. The first in the series, “Executive Visions on Video in the Workplace,” notes that C-level executives are using the technology at more than triple the rate of associate-level employees, and the second report, “Gauging Viewership Trends in Live Online Video Business Communications,” projects live video business communications consumption will nearly triple by 2017.

To download “The Evolving Role of Live Online Video in Corporate Marketing”:http://www.ustream.tv/lp/wainhousewp3_web

About Ustream
Ustream is the world’s most scalable and social live video platform. Originally created to connect remote military servicemen to significant personal and cultural events, the company has evolved into a socially-fueled vehicle enabling anyone to reach global audiences and share experiences in real-time. Whether it’s a press conference, product launch, educational class, or an act of citizen journalism – Ustream’s Cloud Platform offers users high-quality streaming capabilities, deep social networking integration, and the scalability to reach millions of viewers concurrently. Our mission is to empower businesses and societies to be more transparent, more productive, and build deeper relationships through the power of video.

Founded in 2007 by John HamBrad HunstableGyula Feher, Ustream is located in San Francisco andBudapest. Company customers and partners include Cisco, Sony, Discovery Communications, Georgetown University, and Samsung. Ustream is a privately-owned company. For more information on Ustream, visit Ustream.tv, Twitter.com/Ustream, or Facebook.com/Ustream.

Contact
Joellen Ferrer
Ustream Public Relations
jferrer@ustream.tv
415-308-8209

Photo - http://photos.prnewswire.com/prnh/20140629/122913
Logo - http://photos.prnewswire.com/prnh/20140325/AQ89956LOGO-a

PRIDE LIVE WORLDWIDE MEDIA TO BROADCAST NEW YORK CITY’S HERITAGE PRIDE PARADE FIRST LIVE STREAMED EVENT IN PARTNERSHIP WITH USTREAM TO A GLOBAL AUDIENCE

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New York, New York June 26, 2013– PRIDE LIVE WORLDWIDE MEDIA (Pridelive.tv) has partnered up with USTREAM and NYC HERITAGE, INC to debut the first ever LIVE VIDEO STREAM from the “44th Annual LGBT Pride Parade” (The March) in New York as exclusive streaming partners. The live video stream, which will be encoded and transmitted to a global audience via satellite in wide screen super definition (with optional viewing formats compatible for mobile devices and tablets) will be live hosted complete with parade/float narration, crowd reactions, crowd coverage and front row views to the entire parade. Utilizing a full mobile HD remote production center, PRIDE LIVE’s pro production team will have six operator controlled HD cameras located at different key positions on 5th avenue Capturing every moment of the celebration in the heart of the parade. The Stream content will be relayed and available via USTREAM’s social media integrated viewing platform. As part of the partnership, PRIDE LIVE WORLDWIDE MEDIA will donate a portion of each reserved “Online Seat” via payperview to NYC Heritage, INC

Apart from being the first ever live stream to be produced during the NYC pride, the momentous occasion is hallmarked by several firsts. Andrew Richardson, 3 time Emmy wining producer/director of the NYC pride broadcast and PRIDE LIVE worldwide founder, talks about 5 years of beta testing the PRIDE LIVE experience and business model “I was fortunate enough to have crossed paths with my current partner Paul Dolan during Miami Beach Gay pride 2013 Live broadcast as my production manager. The PRIDE LIVE experience as I had always envisioned it,wasn’t reaching its full potential. I needed the right resources to produce a full HD interactive and multimedia experience to a global audience. As Partner Paul brings his 20+ years of network, and live broadcast experience and a pro production team with major muscle of major network television live streaming events and production with a turnkey solution with a top notch fully Mobile HD remote production center and crew”

During the beta testing of his PRIDE LIVE model, Andrew and his team began utilizing USTREAM’s versatile Broadcaster Pro software to produce and stream online multi camera, multi angle events and live performances in several nightclubs, and major GLBT/Pride events in south Florida including white party, Miami Beach Gay pride, Summerfest, and Aqua Girl to name a few. “The software is efficient, user friendly and built in with impressive effects and tools, all while tying in social media and a user base,” says Richardson on the USTREAM Broadcast platform. The scope and quality of content of Richardson’s productions caught the attention of USTREAM content team, garnering several of his live broadcasts, a spot on the site’s prime homepage stream. With this model in place, and several organizations inquiring on collaborating with PRIDE LIVE on broadcasting their event, the team knew they were ready to strike up a dialogue with USTREAM regarding partnering up help reach the LGBT audience who don’t truly yet, have options for Live Global broadcasting entertainment celebrating and benefiting the LGBT community directly. With the recent success of YouTube’s live streaming events, particularly to niche audiences that, channels such as UMF TV (whose views would average 8 million hits per broadcast) attract in record breaking numbers. USTREAM, the leading technology platform for live video streaming, actively seeks content providers with untapped audiences to provide unique content to niche audiences, and continues to do so successfully. Within a few conference calls and think tanks, a partnership was formed between PRIDE LIVE WORLD WIDE and USTREAM, making them the first major user driven streaming site to partner with a GLBT global live streaming event content provider.

Through this partnership, PRIDE LIVE WORLDWIDE can reach more viewers globally. USTREAM brings its massive social media following with over 1,900,00 active follows and fans, and 6″ million unique visitors to the site per month along with their streamlined interface and social media integration.

“I truly believe these partnerships were meant to happen as they did. Earlier today we find out that DOMA and Prop 8 are dead. A true milestone in the civil rights movement. We simply aren’t providing entertainment, we are providing a platform and outlet to reach MILLIONS of people all over the globe who are still fighting for equality and basic human rights. All while giving back to the leaders who are fighting for all of us. Full circle, all of the elements have fallen into place ,and the fully realized PRIDE LIVE Experience is PROUD to produce a memorable show with one of the largest Pride organizations in the country, NYC Pride 2013. There is an absolute buzz on social media regarding todays supreme court ruling setingt the tone for the entire pride weeknd and the jubilee in the air is overwhelming, this is what PRIDE was all about. We are honored to be the vehicle to share the experience online.“

“The PRIDE LIVE model uses the integration of Audio, Video, multiple cameras, live playback and live directing combined with multiplatform social media driven interactive technology creating a 4th dimensional experience the LGBT community has never experienced. No matter where you are you can Watch, Chat, Login, Join the conversation, share, like, Dance, laugh, be proud and know that you’re giving back to NYC Heritage Pride, INC.” Adds Richardson.

The live show begins at 12:00 noon sharp With special content and debut surprises exclusively being aired during the stream online. Hosted by Noel Leon and Kitty Meow. The stream is $4.99 Super payperview, for the super definition broadcast, which can be accessed on mobile devices and tablets. A Global online chat room to join the conversation and comment online using either your twiiter account or faecbook. #NYCPride #Prideliveworldwide | @NYCpride @pridelive You can access all information by simply visiting WWW.PRIDELIVE.TV