Ustream CEO to Bloomberg: Streaming Video Opportunities are in Enterprise

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In an interview on Bloomberg Business’ “Market Makers,” Ustream CEO Brad Hunstable shared some thoughts on Verizon’s $4.4 billion acquisition of AOL and the deal’s implications for the streaming video industry. (Watch the video here.)

“AOL is in a more stable position than it may have been previously,” Hunstable said. “They’ve been deliberately going into mobile, they’ve been deliberately going into video, and for companies like us, who partner with AOL, it’s a good thing.”

When asked about where the opportunities lie in the streaming video industry, Hunstable added, “For us, it’s really the enterprise space. We’re really focused on the business market, the B2B market. That’s where our growth is — companies like Salesforce, Cisco, Facebook, these are our customers. We’re helping businesses use video to connect in more engaging ways.”

Watch the full interview

Ustream CEO talks transparency, mobile and more on HuffPost Live

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Recently HuffPost Live host Caroline Modarressy-Tehrani sat down with Ustream CEO Brad Hunstable to discuss his take on issues such as the growing buzz around mobile streaming apps and the rise of citizen journalism. (Watch the video here; the interview begins just after the 21-minute mark.)

On the latest mobile streaming apps

Hunstable sees the popularity of new mobile streaming apps as a testament to the growing significance of video and the power it places in the hands of mobile users. “It’s another data point for how hot video is,” he remarked. “If you think about it right now, everyone’s carrying around a satellite truck in their pocket.”

On the responsibilities of citizen journalists

“One of the things that video brings — particularly live video — is some element of transparency,” Hunstable told Modarressy, “but it needs balance. It needs context.”

Recalling Ustream’s role in bringing global attention to uprisings in Russia and the Ukraine in recent years, he noted that “getting that unfiltered, that real-time access to what is happening is not a bad thing.” At the same time, “you need to get all the other facts that are associated with [the issue].”

On Ustream’s biggest moment so far

When Modarressy asked Hunstable what was, in his opinion, the most powerful use of Ustream to date, the self-proclaimed “space junkie” cited the Mars rover landing. “To be able to watch that moment and experience it — there were millions and millions of people watching it,” he said. “To experience this collective consciousness of people watching us visiting another planet was absolutely exciting and powerful.”

Watch the full interview here.

AdWeek: Live Streaming Video Is Nothing New

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In the last few months we’ve seen ample buzz about streaming video … but is all the hype warranted? Not really, according to a recent AdWeek article.

Writer Kimberlee Morrison noted that Ustream has been providing streaming video since 2007 and has now evolved past the consumer phase to focus on the needs of enterprises. Ustream CEO Brad Hunstable commented that the recent buzz over new apps simply highlights the growing popularity of online video. “In a lot of ways,” he told Morrison, “the Internet is becoming video.”

Hunstable also commented that, while newer apps offer integration with social platforms, they lack the analytics that companies need to attain real business goals. “Ustream,” on the other hand, “is building capabilities for brands to be media companies in their own right.”

Read the full article here.

Bloomberg: Ustream a “Pioneer” in Live Video

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In the recent article “Meerkat, Periscope, Been There, Done That,” Bloomberg Business contributor Olga Kharif reminded readers that new apps Meerkat and Periscope are not the first tools to enable live video streaming from smartphones — far from it.

While the new apps have attracted considerable buzz, both in the media and among consumers, Ustream ranks among the “pioneers” of streaming video, dating back to 2007. And while newcomers focus on consumers, CEO Brad Hunstable points out that Ustream has evolved to a new level, offering a secure, high-performance tool to help enterprises reach customers and employees.

Read the article here

JVC Partners With Ustream for One-Click Video Streaming

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At last week’s NAB Conference in Las Vegas, JVC Professional Video announced a partnership with Ustream that will offer organizations a streamlined experience when broadcasting live video.

Two new JVC cameras support the industry-standard Real Time Messaging Protocol (RTMP), which allows up to four Ustream channels to be stored for easy access via the camera menu. Users can either stream video live or record it for immediate on-demand viewing with the touch of a single button. A planned firmware upgrade will add the capability to three additional JVC models.

“Ustream’s partnership with JVC enables a one-click solution for organizations to create high-quality live and on-demand videos to engage with internal employees, stakeholders, and even global audiences,” said Ustream CEO Brad HUnstable. “From employee town halls to sharing live events, the applications are virtually limitless.”

Read more about JVC’s partnership with Ustream.

Ustream Demand: Driving Conversions From Live and On-Demand Video

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Yesterday, Ustream announced the launch of our most powerful marketing tool yet: Ustream Demand, the only video marketing platform to enable lead capture from both live and on-demand video. Combined with our existing LiveAd tool, Ustream Demand enables marketers to generate higher-quality leads at a lower cost per acquisition than non-video solutions.

“We’re offering the first marketing platform for combined live and on-demand video content,” said CEO Brad Hunstable. “Ustream Demand enables marketers to easily incorporate all of their video assets into their integration campaigns, leveraging the most powerful video tool available for lead conversion and lowering customer acquisition costs. Combined with Ustream LiveAd, marketers can extend the reach and impact of their video to thousands or millions.”

Before Ustream Demand, marketers had to use a convoluted set of tools to create, manage and distribute live video content, a second set of tools to create and distribute on-demand video — and yet another array of solutions to measure the lead-generation performance of both. Ustream Demand combines creation, management, distribution, lead capture and analytics capabilities to offer a streamlined solution that delivers real results.

“To succeed, marketers today need viewer information and consumption behavior data to build customer profiles and nurture campaigns,” said Mukul Krishna, senior global director, Digital Media, Frost & Sullivan. “In such a scenario, Ustream Demand is designed as a complement to leading marketing automation and CRM platforms. This means that deployment can be quick and economical, with minimal disruption of processes already in place. Ustream’s video marketing platform is focused on streamlining the capture of user information and video consumption behavior and empowering marketers using digital marketing platforms to fully leverage the power of video as an integral part of their marketing campaigns.”

Click here to learn more about Ustream Demand

CEO Brad Hunstable to Time Magazine: “We’re Optimizing for Quality”

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As the buzz about mobile streaming video reaches a fever pitch, Time magazine’s John Patrick Pullen points out one aspect of the issue that no one’s talking about: the impact on our mobile data plans.

Highlighting that Ustream has been in the live-streaming game for more than five years, Pullen sat down with CEO Brad Hunstable to get his take on live video apps will impact the mobile data landscape.

Live-stream users should expect their data bill to reflect how they use these apps, says Ustream CEO Brad Hunstable. “If you broadcast for one minute, once to twice a week it’s not a big deal, “ he says. “But if you broadcast for an hour once or twice a day, you could have some sticker shock.”

Fortunately, Ustream already addresses the issue of bandwidth and data usage by dynamically adjusting the video feed for the network or device.

“We’re optimizing for quality in the background,” says Hunstable. “If someone is on a poor connection, we’re actually going to send them a lower quality file to make sure that it gets delivered and works, and is not choppy.” In comparison, Meerkat and Periscope only play in standard definition.

While both AT&T and Verizon have both capped their data plans, unlimited data options have thrived among other providers looking to differentiate themselves. Whether the growing popularity of mobile streaming video will force a change in the status quo is still uncertain.

“My personal opinion is that we’re in a temporary place where they charge a lot for this data consumption,” says Hunstable, who is looking forward to technologies like 5G networks to make prices more reasonable and bandwidth bigger.

Read the full article here

Software-Defined CDNs: Scale and Quality at a Savings

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Ustream has earned a reputation for being able to accommodate some of the world’s largest streaming events with as many as 1 million concurrent viewers and 14 million total viewers during large events and regularly hosts 70 million viewers per month. And, while that alone is impressive, what’s more interesting is that Ustream has developed technology that meet the needs when audiences start quickly, grow quickly and then leave once the live event is over.

The solution for these problems has been seven years in the making at Ustream. It’s a unique technology we call Software Defined CDN, or SD-CDN. This blog from online video “voice of the industry” analyst and blogger, Dan Rayburn speculates on the possibilities of this technology platform as a stand-alone service or bandwidth exchange.

 

The Politics of Mobile Streaming

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Live mobile broadcasting was one of the hottest topics at last week’s South by Southwest event. And while live video — even mobile live video — is nothing new, conversations around its applications are springing up in several sectors, including politics.

Some pundits are holding up the latest mobile streaming video apps as political game-changers as the 2016 election season approaches. Are they right?

Not quite, says Matt Browner Hamlin in a recent article on Medium. Smart campaigners have actually been leveraging the power of live video streaming since the very beginning. Hamlin goes on to describe how he, as deputy Internet director for Christopher Dodd’s campaign way back in in 2007, Ustreamed speeches and Q&A sessions:

People following the presidential primary were able to engage in the same dialogue with a candidate as residents of the early states. Using UStream’s embedded chat functionality, as well as monitoring comments on the sites where our streams were embedded, we were able to bring in questions from people across the country into Dodd’s Q&A sessions with voters in New Hampshire and caucus-goers in Iowa.

Read the rest of Hamlin’s article here.

Ustream: Mobile Since 2009

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If you kept up with some of the discussions at South by Southwest (SXSW) this past week, you surely noticed a lot of buzz around live streaming video from mobile devices. And while some are talking about mobile streaming like it’s cutting-edge stuff, you might be surprised to learn that Ustream has been doing this for years.

Back in 2009, Ustream introduced the world’s first mobile app capable of streaming live video from the iPhone to the Internet. Almost six years later, it seems the rest of the world is finally catching up.

Since its introduction, Ustream Live Broadcaster has seen more than 15 million downloads and last year, Ustream delivered more than 75 million mobile live broadcasts.

In a recent conversation with Will Oremus of Slate magazine, Ustream CEO Brad Hunstable shared that he isn’t surprised by the sudden success of other mobile apps, nor is he worried.

And yes, he thinks casual mobile live streaming is here to stay. “It’s a different thing, like Vine versus YouTube,” he said of the difference between Meerkat and Ustream. In his view, Meerkat will bring attention to live streaming and lower the barrier to people creating videos themselves, and that will benefit the whole sector. Between the coming 5G mobile data networks and cameras that can shoot 1080p video, he said, “there are a lot of very natural forces that are pushing this industry toward an explosion.”

Not that Ustream is resting on its laurels. Earlier this week, Ustream opened its live mobile broadcasting SDK and APIs to the public, allowing any company to build a Meerkat-like or other creative live video solution and to leverage Ustream’s live video platform for immediate scalability. TechCrunch’s Kyle Russell broke the news for Ustream in this article which was shared and gained enough traction for the SDK to land on new tech product sharing site Product Hunt and gain upvotes from around the world. Click here to cast your vote. The APIs and SDK will be free for developers to use in creating and testing their applications.

So while a couple tiny startups ride the media wave from SXSW, we’ll continue to innovate on the proven, technology platform that started it all. As noted in last week’s NPR All Tech Considered article by Tajha Chappallet-Lanier, we’re delivering video solutions highly tailored to the needs of marketers, executives, HR professionals, and professional broadcasters. And, we’ll adding powerful, enterprise-class features like security, SD-CDN, eCDN and SSO that enable organizations to use business-ready video solutions.