NASA in 4K UHD, CDN Strategy, Product Reviews and More: Ustream in the News

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The use of video by organizations for marketing, communications, training and education continues to grow. Leading publications are turning to Ustream and its experts for insights and best practices.

Check out the latest articles highlighting Ustream on a diverse range of subjects:

Digital Trends, “Stargaze in Glorious UHD with NASA’s Upcoming 4K Network, September 14, 2015
In announcing NASA’s new 4K Ultra High Definition (UHD) channel, Digital Trends writer Adam Poltrack noted that 57 million users have logged on to the International Space Station feed on Ustream — a testament to the popularity of NASA’s footage.

Streaming Media, “Teradek Announces VidiU Pro for High-Bandwidth Streaming,” September 1, 2015
Troy Dreier covered Teradek’s release of the VidiU Pro to complement its VidiU and VidiU Mini on-camera encoding and uploading devices. The new technology is compatible with several live broadcasting platforms, including Ustream.

Streaming Media Review, September 1, 2015
Streaming media producer and consultant Jan Ozer offered a detailed review of Pro Broadcasting, Ustream Align and Ustream Demand, concluding that Ustream is “just getting started” and rapidly moving to augment its offerings to enterprise clients.

CNET, “Will gaming breathe life into live-streaming YouTube?,” August 27, 2015
With the announcement of YouTube Gaming, CNET Digital Media contributor Joan E. Solsman explored whether the new feature will strengthen YouTube’s share of the live streaming video market. Among the experts consulted for their insights was Ustream CEO Brand Hunstable.

Macworld, “Forget television: The revolution will be live-streamed,” August 19, 2015
Macworld staff writer Caitlin McGarry reviewed the reasons for the rapid rise of streaming video in recent months, and she asked Ustream CEO Brad Hunstable to contribute his expert opinion.

Bloomberg News, “The Media Landscape: Are More Partnerships in Store?,” August 18, 2015
In this Bloomberg News video, Ustream CEO Brad Hunstable and Revolt Media CEO Keith Clinkscales reacted to NBC Universal’s $200 million investment in Buzzfeed and the deal’s implications for the future of media partnerships.

CIO Review, 6 tips for pivoting your business,” August 17, 2015
CIO Review‘s Jennifer Lonoff Schiff asked key business experts — including Ustream CEO Brad Hunstable — to offer their advice on how to tell whether it’s time for your business to make a shift.

San Francisco Chronicle, “Ustream settles in with TechCrunch, Adobe in SoMa tech hub,” August 15, 2015
San Francisco Chronicle‘s Julie Balise took readers on a virtual tour of Ustream’s San Francisco headquarters in an historic building that was once home to Macromedia, Eventbrite, Zendesk and Yammer.

Wall Street Journal, Twitter, Facebook Flex Live Video Muscles,” August 14, 2015
In her coverage of Facebook’s and Twitter’s forays into the live video arena, WSJ‘s Cat Zakrzewski noted that Ustream powers many of Facebook’s live events, including the Game of Thrones season premiere.

CIO Review, “Is Your CDN Strategy the Elephant in the Room?” by Arpad Kun (page 20), July 30, 2015
How can a CIO address the demand for more high-resolution, high-bitrate video without stressing the company’s servers to the breaking point? Ustream’s own Director of Network Operations, Arpad Kun, shared his insights on this question in the July issue of CIO Review.

Ustream CEO Talks Shark Week in the Washington Post

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For the 28th year in a row, viewers around the world are tuning in for Shark Week, Discovery’s annual event celebrating one of the ocean’s most fascinating creatures.

While live video has been a part of the Shark Week festivities for several years — last year’s streams attracted more than 67,000 unique viewers — Ustream is adding a new dimension to this year’s event.

“Shark-lovers this year can tune into the live camera at the National Aquarium’s Blacktip Reef Shark tank,” writes The Washington Post‘s Hayley Tsukayama, “not only to watch the sharks swim, but also to chat live with scheduled experts who will be fielding questions underwater.”

The next diver chat will air on Wednesday, July 8 at 3:20 pm Eastern Time on the National Aquarium’s Blacktip Reef Shark channel on Ustream. Viewers can submit questions to the divers on the channel’s live feed or on Twitter using the hashtag #SharkDiverChat.

This event is the latest evidence of a broadening of the media experience beyond traditional channels. In engaging with brands, today’s audiences enjoy — and expect — real-time digital interactions, including social media as well as live streaming video.

In a chat with CEO Brad Hunstable, Tsukayama highlighted Ustream’s partnerships not only with media companies like Discovery, but also enterprises such as Intuit and Home Depot. “With our company,” Hunstable said, “a significant portion of it comes from enterprises.”

Read the full article here.

New Ustream Align Plans

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Based on Ustream’s robust, reliable, and scalable video platform, Ustream Align enables you to deliver engaging video to communicate more effectively with your staff while ensuring that your internal content remains safe and secure.

To help you experience the value of video streaming for your internal communications,  we’ve added three new Ustream Align plans available directly from our website. These plans provide you with a quick and cost-effective way to leverage Ustream Align for your internal communications within teams and departments.


Ustream Align for Business Plans

The Ustream Align 25 plan is priced at $299 per month and includes 25 concurrent viewer seats and provides 250 GB of storage for your videos. BUY NOW

The Ustream Align 50 plan is priced at $499 per month and includes 50 concurrent viewer seats and provides 500 GB of storage for your videos. BUY NOW

Both the Ustream Align 25 and 50 plans offer 1 channel, 1 administrator account, email authentication, secure embedding and our basic support package.


Ustream Align for Free

If your communications needs are limited to 5 teammates or fewer, you can sign up for our Ustream Align for Free plan and use its features for as long as you wish without any cost to you. TRY IT NOW!

The Ustream Align for Free plan includes 5 concurrent viewer seats with 1 channel and 1 administrator account.

To get more information, purchase the Ustream Align 25 or Ustream Align 50 plans, or sign up for a Ustream Align for Free plan, click here.


Ustream Align for Enterprise

Many of our customers leverage Ustream Align to engage and inform employees and staff across their entire organization. Our Enterprise plans support any number of concurrent viewer seats, multiple channels and administrators, additional storage capacity and enhanced enterprise capabilities such as:

  • Best-in-class, enterprise-level security with Single Sign-On (SSO)
  • In-depth analytics of individual viewer behavior
  • Enhanced viewer engagement with integrated text Q&A
  • Reduced network loads with eCDN
  • Preferred support with a dedicated Customer Success Manager

To speak with Ustream sales about a Ustream Align Enterprise plan, please call
+1 (800) 778-3090 or email us at

Ustream CEO on MLBAM IPO: “It’s a tremendous data point”

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As news spread of MLB Advanced Media, the technology division of Major League Baseball, considering an initial public offering (IPO), CNBC turned to Ustream CEO Brad Hunstable for his take on the issue.

In a joint interview with Ed Lee of Re/code, Hunstable remarked, “They’ve certainly done a fantastic job with streaming content. It’s a tremendous data point for all the video space, that a company [like MLBAM] can build a business model that’s actually able to go public.”

See the full interview here (Hunstable comes in just after 0:30).

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New Ustream Align Features and New SDKs

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Based on Ustream’s robust and scalable video platform, Ustream Align is designed to provide organizations with the ability to improve employee engagement and strategic alignment with secure video streaming. We’ve added 2 new features to enhance the value and effectiveness of your internal communications using Ustream Align:

Single Sign-On (SSO):  Simplify access and protect the privacy of your video content with Ustream Align SAML-based SSO.

What is SSO for Ustream Align?

Ustream Align SSO helps you ensure that the information you share in your live and video-on-demand (VOD) broadcasts to your internal audiences remains secure. By incorporating SAML 2.0 (Security Assertion Markup Language) support into Ustream Align, we’ve made it possible for you to integrate with major corporate directory systems leveraging SAML-based identity providers such as OneLogin, Ping Identity, and Okta.  Our SAML-based SSO solution also works with Active Directory and LDAP (Lightweight Directory Access Protocol)

Ustream Align SSO support also simplifies access for your users, helping them save time, reduce errors, and increase productivity.

When is SSO support for Ustream Align available? RIGHT NOW!

SSO support for registered Ustream Align customers with Enterprise plans is available now. Please note that you must be a Ustream Align Enterprise customer to access SSO support. To learn more about Ustream Align support for Single-Sign On or to get assistance in setting up SSO support, please visit our Ustream Align SAML Documentation Pages or contact our Customer Success team.


New Integrated Question & Answer (Q&A) function: Add more interactivity and engagement to your live video session on Ustream Align with integrated text Q&A.

What is the new Q&A feature for Ustream Align?

The new Q&A function enables viewers of a live streaming video broadcast on your Ustream Align channels to ask text questions of the presenter or moderators. Presenters and moderators can then answer these questions during the session via text response within the Q&A panel or respond verbally.  Both presenters and viewers can see the questions in the dedicated Q&A module displayed to the right of the Video Stream window. Anyone on the session can filter the questions displayed in the Q&A module using 4 criteria:

  • Display all questions asked by anyone during the session
  • Display questions that only they have asked
  • Display all unanswered questions
  • Display all answered questions.

In addition, moderators can delete questions from the Q&A panel. There is no limit to the number of questions that viewers can enter.

When will the Ustream Align Q&A feature be available? RIGHT NOW!

The new Q&A feature is available now to all existing and future Ustream Align Enterprise customers as well as Ustream Align Trial users. Please note that you must be a Ustream Align Enterprise or Trial customer to access the new Q&A feature.



New Android and Roku Software Development Kits (SDKs)

We’ve added support for Android and Roku TV Player devices to our Mobile SDK, giving you the ability to play Ustream live and recorded videos in your native applications for iOS, Android and Roku. These SDKs give you full control over the white-label Player, including a customizable user interface, callbacks on status changes, and much more.

Visit the iOS, Android, or Roku SDK documentation pages to learn more and stay tuned for more announcements as we continue to enhance our products to serve you better.

Live Video Is Key to Efficiency for B2B SMBs

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Small and medium-sized businesses (SMBs) employ nearly 50 percent of American workers, according to a recent article by the B2B News Network (B2BNN). When it comes to keeping these employees happy and engaged, salary is only part of the picture. Smart SMB employers are beginning to recognize a direct link between employee communications and job satisfaction.

In addition to internal intranets, e-newsletters and mobile apps, streaming video can play a key role in engaging the SMB workforce. “Video is powerful and engaging and doesn’t take a lot of resources or expertise to get started,” Ustream Director of Product Marketing Bob Lee shared with B2BNN. “In fact, a managers or CEOs can use the video camera built into theirs laptops to stream and record messages that can be sent to employees’ smartphones and stored on a secure channel.”

Read the full article here

Recently, Ustream addressed executives’ growing need to motivate their teams in the webinar 3 Things CEOs Worry About: How Communications Can Help. Research reveals that CEOs are spending more time and attention on organizational culture and communications, and we explored some of the ways they are using technology to engage their employees. You can view the webinar on demand here.

Ustream CEO to Bloomberg: Streaming Video Opportunities are in Enterprise

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In an interview on Bloomberg Business’ “Market Makers,” Ustream CEO Brad Hunstable shared some thoughts on Verizon’s $4.4 billion acquisition of AOL and the deal’s implications for the streaming video industry. (Watch the video here.)

“AOL is in a more stable position than it may have been previously,” Hunstable said. “They’ve been deliberately going into mobile, they’ve been deliberately going into video, and for companies like us, who partner with AOL, it’s a good thing.”

When asked about where the opportunities lie in the streaming video industry, Hunstable added, “For us, it’s really the enterprise space. We’re really focused on the business market, the B2B market. That’s where our growth is — companies like Salesforce, Cisco, Facebook, these are our customers. We’re helping businesses use video to connect in more engaging ways.”

Watch the full interview

Ustream CEO talks transparency, mobile and more on HuffPost Live

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Recently HuffPost Live host Caroline Modarressy-Tehrani sat down with Ustream CEO Brad Hunstable to discuss his take on issues such as the growing buzz around mobile streaming apps and the rise of citizen journalism. (Watch the video here; the interview begins just after the 21-minute mark.)

On the latest mobile streaming apps

Hunstable sees the popularity of new mobile streaming apps as a testament to the growing significance of video and the power it places in the hands of mobile users. “It’s another data point for how hot video is,” he remarked. “If you think about it right now, everyone’s carrying around a satellite truck in their pocket.”

On the responsibilities of citizen journalists

“One of the things that video brings — particularly live video — is some element of transparency,” Hunstable told Modarressy, “but it needs balance. It needs context.”

Recalling Ustream’s role in bringing global attention to uprisings in Russia and the Ukraine in recent years, he noted that “getting that unfiltered, that real-time access to what is happening is not a bad thing.” At the same time, “you need to get all the other facts that are associated with [the issue].”

On Ustream’s biggest moment so far

When Modarressy asked Hunstable what was, in his opinion, the most powerful use of Ustream to date, the self-proclaimed “space junkie” cited the Mars rover landing. “To be able to watch that moment and experience it — there were millions and millions of people watching it,” he said. “To experience this collective consciousness of people watching us visiting another planet was absolutely exciting and powerful.”

Watch the full interview here.

AdWeek: Live Streaming Video Is Nothing New

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In the last few months we’ve seen ample buzz about streaming video … but is all the hype warranted? Not really, according to a recent AdWeek article.

Writer Kimberlee Morrison noted that Ustream has been providing streaming video since 2007 and has now evolved past the consumer phase to focus on the needs of enterprises. Ustream CEO Brad Hunstable commented that the recent buzz over new apps simply highlights the growing popularity of online video. “In a lot of ways,” he told Morrison, “the Internet is becoming video.”

Hunstable also commented that, while newer apps offer integration with social platforms, they lack the analytics that companies need to attain real business goals. “Ustream,” on the other hand, “is building capabilities for brands to be media companies in their own right.”

Read the full article here.

Bloomberg: Ustream a “Pioneer” in Live Video

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In the recent article “Meerkat, Periscope, Been There, Done That,” Bloomberg Business contributor Olga Kharif reminded readers that new apps Meerkat and Periscope are not the first tools to enable live video streaming from smartphones — far from it.

While the new apps have attracted considerable buzz, both in the media and among consumers, Ustream ranks among the “pioneers” of streaming video, dating back to 2007. And while newcomers focus on consumers, CEO Brad Hunstable points out that Ustream has evolved to a new level, offering a secure, high-performance tool to help enterprises reach customers and employees.

Read the article here