Monthly Archives: January 2015

Ustream Launches New Live Video Platform for Secure Internal Communications

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Ustream Align with enterprise-grade security gives businesses confidence for engaging, powerful, employee communications

Today we officially launched Ustream Align, the easiest and most scalable video platform with enterprise-grade security.  Designed specifically for internal communications, Ustream Align allows organizations to engage employees around the globe. Viewers can watch securely on any device, inside a company office or in the field. Ustream Align is built on Ustream’s world-class, award-winning online video platform recognized for reliability and scalability by millions of users.

According to a recent Dale Carnegie research study, companies with engaged employees outperform the competition by as much as 202 percent, yet currently only 29 percent are engaged.

Brad Hunstable, Ustream CEO stated, “We conducted a study last month and found that nearly 72 percent of employees don’t fully understand their company’s strategy.  Video, especially live, is a powerful way to engage and communicate with a broad audience in a way that helps create a greater understanding and alignment with corporate goals. However, in the ‘bring your own device’ world of work, security is a top concern. Ustream Align provides an easy, secure and highly scalable platform to reach key corporate stakeholders on any device at any time.”

Ustream Align is the ideal, one-to-many live video platform to securely stream all-hands, board and shareholder meetings; customer, employee and accreditation trainings; executive presentations; product previews and events to internal audiences ranging from small groups to large global teams.

“More than 50 percent of our customers were already adapting our existing platform for internal communications,” said David Gibbons, vice president of marketing, Ustream. “With corporate security continuing to increase in importance—and the recent attack on Sony is a prime example—our customers were requesting enhanced security functionality to protect their internal communications.”

Visit Ustream Align to get more details on the new platform’s enterprise grade security, scalability and ease-of-use.

Is 2015 “The Year of Video?”

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When that famous ball dropped in Times Square to mark the start of 2015, millions of viewers around the world had access to the event thanks to Ustream’s six-hour live streaming broadcast. It was a most appropriate beginning to what Ustream CEO Brad Hunstable is calling “The Year of Video.”

“I think 2015 will be the year of video,” Hunstable recently told the International Business Times, “so it’s sort of fitting that we bring this into the new year with this really interactive, really HD, high-quality New Year’s Eve presentation.”

So what is driving this surging interest in live streaming video? One word: business.

“The business model for Ustream has been traditionally advertising,” Hunstable said, “but what’s interesting is over the past few years we’ve really doubled down our efforts to become a SAAS [Software-as-a-Service] company. We’ll license and sell our technology to media companies and enterprises that need really powerful and highly scalable video solutions.” (Read the full article here.)

Hunstable echoed those same sentiments when he spoke with SiliconANGLE at IBM Impact 2014:

“If you look at where the growth is happening in video — most people don’t realize this — most of the growth in this next wave is going to happen within the enterprise … The enterprise is a tremendous opportunity, and what you’re going to see coming from Ustream, we’re going to continue to provide really robust solutions that solve the needs of these organizations for productivity, transparency, to connect with consumers and their employees in deeper ways … Every corporation today is a media company.”

The data supports Hunstable’s assertions: According to a recent study by The Aberdeen Group, 95 percent of Best-in-Class marketers are using video as part of their content marketing mix.

So, will 2015 be “The Year of Video?” We think so!

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Brad Hunstable to ReadWrite: “Video can really relay passion better than any medium”

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Ustream CEO Brad Hunstable recently sat down with Stephanie Chan of the tech news site ReadWrite to share the story of Ustream, what the company is like today, and where it — and live streaming video in general — is going. (Read the full article here)

Some of our favorite excerpts:brad-hunstable-readwrite

ReadWrite: What were you like growing up?

Brad Hunstable: I was definitely more of a hacker as a kid. As a pre-teen, I coded and built a Bulletin Board Service (BBS – the Internet before there was an Internet) in Texas. […] It certainly was not “cool” to be a programmer back then and the many times I was called ”geek” were not terms of endearment.
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RWCan you tell me what Ustream is like today? 

BH: Ustream is one of the largest video solutions on the Web, and we are primarily focused on enterprises. We want to help businesses communicate more effectively with their two most important constituents— customers and their employees.

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RW: Livestreaming has recently come into the media forefront with Amazon’s acquisition of livestream video gaming site, Twitch. What does this mean for the current state of livestream video?

BH: […] Video is reaching a point where it’s really becoming a foundation piece of the Internet. By 2017, according to Cisco, it will be 55% of the Internet’s traffic. It’s incredible. We did a Sony Playstation 4 launch a couple months ago, and it was 2% of the Internet’s traffic.

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RW: What’s next for you and Ustream?

BH: I’m a big believer that there’s going to be a company that can be a video layer across enterprise. Everything I’m doing today in terms of our product is really about helping businesses be more transparent to their customers, more transparent to their employees. We help them use video to build those relationships.

To read more of Brad’s insights, check out the full interview here.