Monthly Archives: March 2014

Wainhouse Research Predicts Business Use of Live Online Video to Double by 2016

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Ustream and Wainhouse Research unveil second research report in Business Video Now series, based on market research survey of 1,007 executives

 SAN FRANCISCO – March 25, 2014 – While the widespread use of social media and video on smartphones and tablets has dominated perceptions of how Americans are using IT services, a rapidly growing number of executives and their companies are reaching out to employees and other key audiences via live online video at their desktop computers and laptops. Moreover, the number of hours that business users engage in live online video is expected to double by 2016, and total viewership will reach nearly 3 billion hours (2.92 billion) annually in 2017, according to a report being released this week by Wainhouse Research. The report also says the use of online video on portable devices will help fuel that growth as enabling technologies become more available.

The Wainhouse Research white paper, “Gauging Viewership Trends in Live Online Video Business Communications,” is based on a survey of 1,007 executives in Q4 2013, and was commissioned by Ustream Inc., the world’s most scalable and social live video platform. Ustream founder and CEO, Brad Hunstable and Wainhouse Research senior analyst, Steve Vonder Haar, will be hosting an interactive webinar on April 1, 2014 to further discuss the findings and distribute the full research report.

Webinar: April 1, 10 a.m. PDT:

“Enterprise Live Video Use To Double by 2016”


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