Monthly Archives: June 2013

PRIDE LIVE WORLDWIDE MEDIA TO BROADCAST NEW YORK CITY’S HERITAGE PRIDE PARADE FIRST LIVE STREAMED EVENT IN PARTNERSHIP WITH USTREAM TO A GLOBAL AUDIENCE

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New York, New York June 26, 2013– PRIDE LIVE WORLDWIDE MEDIA (Pridelive.tv) has partnered up with USTREAM and NYC HERITAGE, INC to debut the first ever LIVE VIDEO STREAM from the “44th Annual LGBT Pride Parade” (The March) in New York as exclusive streaming partners. The live video stream, which will be encoded and transmitted to a global audience via satellite in wide screen super definition (with optional viewing formats compatible for mobile devices and tablets) will be live hosted complete with parade/float narration, crowd reactions, crowd coverage and front row views to the entire parade. Utilizing a full mobile HD remote production center, PRIDE LIVE’s pro production team will have six operator controlled HD cameras located at different key positions on 5th avenue Capturing every moment of the celebration in the heart of the parade. The Stream content will be relayed and available via USTREAM’s social media integrated viewing platform. As part of the partnership, PRIDE LIVE WORLDWIDE MEDIA will donate a portion of each reserved “Online Seat” via payperview to NYC Heritage, INC

Apart from being the first ever live stream to be produced during the NYC pride, the momentous occasion is hallmarked by several firsts. Andrew Richardson, 3 time Emmy wining producer/director of the NYC pride broadcast and PRIDE LIVE worldwide founder, talks about 5 years of beta testing the PRIDE LIVE experience and business model “I was fortunate enough to have crossed paths with my current partner Paul Dolan during Miami Beach Gay pride 2013 Live broadcast as my production manager. The PRIDE LIVE experience as I had always envisioned it,wasn’t reaching its full potential. I needed the right resources to produce a full HD interactive and multimedia experience to a global audience. As Partner Paul brings his 20+ years of network, and live broadcast experience and a pro production team with major muscle of major network television live streaming events and production with a turnkey solution with a top notch fully Mobile HD remote production center and crew”

During the beta testing of his PRIDE LIVE model, Andrew and his team began utilizing USTREAM’s versatile Broadcaster Pro software to produce and stream online multi camera, multi angle events and live performances in several nightclubs, and major GLBT/Pride events in south Florida including white party, Miami Beach Gay pride, Summerfest, and Aqua Girl to name a few. “The software is efficient, user friendly and built in with impressive effects and tools, all while tying in social media and a user base,” says Richardson on the USTREAM Broadcast platform. The scope and quality of content of Richardson’s productions caught the attention of USTREAM content team, garnering several of his live broadcasts, a spot on the site’s prime homepage stream. With this model in place, and several organizations inquiring on collaborating with PRIDE LIVE on broadcasting their event, the team knew they were ready to strike up a dialogue with USTREAM regarding partnering up help reach the LGBT audience who don’t truly yet, have options for Live Global broadcasting entertainment celebrating and benefiting the LGBT community directly. With the recent success of YouTube’s live streaming events, particularly to niche audiences that, channels such as UMF TV (whose views would average 8 million hits per broadcast) attract in record breaking numbers. USTREAM, the leading technology platform for live video streaming, actively seeks content providers with untapped audiences to provide unique content to niche audiences, and continues to do so successfully. Within a few conference calls and think tanks, a partnership was formed between PRIDE LIVE WORLD WIDE and USTREAM, making them the first major user driven streaming site to partner with a GLBT global live streaming event content provider.

Through this partnership, PRIDE LIVE WORLDWIDE can reach more viewers globally. USTREAM brings its massive social media following with over 1,900,00 active follows and fans, and 6″ million unique visitors to the site per month along with their streamlined interface and social media integration.

“I truly believe these partnerships were meant to happen as they did. Earlier today we find out that DOMA and Prop 8 are dead. A true milestone in the civil rights movement. We simply aren’t providing entertainment, we are providing a platform and outlet to reach MILLIONS of people all over the globe who are still fighting for equality and basic human rights. All while giving back to the leaders who are fighting for all of us. Full circle, all of the elements have fallen into place ,and the fully realized PRIDE LIVE Experience is PROUD to produce a memorable show with one of the largest Pride organizations in the country, NYC Pride 2013. There is an absolute buzz on social media regarding todays supreme court ruling setingt the tone for the entire pride weeknd and the jubilee in the air is overwhelming, this is what PRIDE was all about. We are honored to be the vehicle to share the experience online.“

“The PRIDE LIVE model uses the integration of Audio, Video, multiple cameras, live playback and live directing combined with multiplatform social media driven interactive technology creating a 4th dimensional experience the LGBT community has never experienced. No matter where you are you can Watch, Chat, Login, Join the conversation, share, like, Dance, laugh, be proud and know that you’re giving back to NYC Heritage Pride, INC.” Adds Richardson.

The live show begins at 12:00 noon sharp With special content and debut surprises exclusively being aired during the stream online. Hosted by Noel Leon and Kitty Meow. The stream is $4.99 Super payperview, for the super definition broadcast, which can be accessed on mobile devices and tablets. A Global online chat room to join the conversation and comment online using either your twiiter account or faecbook. #NYCPride #Prideliveworldwide | @NYCpride @pridelive You can access all information by simply visiting WWW.PRIDELIVE.TV

Wedding Webcasts Surge on Ustream, Up 250% as Tech Savvy Couples Share Their Big Day Online

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Ustream Hosting Webinar to Discuss the Growth of Live Video Streamed Weddings

Food trucks, mint green bridesmaid dresses and lace-trimmed invitations are just a few of the style trends predicted to gain popularity with fashion-conscious brides and grooms in 2013. Meanwhile, a wedding trend that continues to gain momentum is the use of live video streaming to broadcast couples’ nuptial events via the Internet to distant friends and relatives. As such, increasingly, more wedding planners and videographers are incorporating these webcasts into their offerings. Ustream, the leading technology platform for live social video streaming, recently culled through their data and found that nearly twenty-thousand weddings have been streamed on Ustream in the last year alone, up more than 250% from the previous twelve months.

Ustream Wedding Infographic

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Bonnaroo and Ustream Announce 2013 Webcast Lineup Featuring:

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FEATURING:

PAUL McCARTNEY, MUMFORD & SONS, WILCO, THE NATIONAL, NAS, MACKLEMORE & RYAN LEWIS, WU TANG CLAN, OF MONSTERS & MEN, KENDRICK LAMAR, THE LUMINEERS, A$AP ROCKY AND MANY MORE

LIVE PREMIUM DIGITAL WEBCAST AVAILABLE ON BONNAROO.COM AND USTREAM.TV/BONNAROO

The 12th annual Bonnaroo Music & Arts Festival in association with Ustream, the leader in live social video streaming, announce the lineup for the festival’s 2013 live webcast, beginning Friday June 14th. Fans will be able to experience exclusive Bonnaroo performances from artists including Paul McCartney, Mumford & Sons, Wilco, The National, Nas, Macklemore & Ryan Lewis, Wu Tang Clan, Of Monsters & Men, Kendrick Lamar and many more while they are happening via Ustream’s interactive, socially integrated platform.  A complete lineup of all the webcasts is below. Bonnaroo will take place this weekend, June 13 – 16, in Manchester, TN.

This year’s Bonnaroo webcast will be available for viewing on Bonnaroo.com, Ustream.tv/Bonnaroo, as well as other partner sites.

2013 Bonnaroo Music & Arts Festival Webcast Lineup Via Ustream: Continue reading

New Ustream Live Video Solutions Deliver Marketers Record-Breaking Audience Sizes and View Times

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Syndication and linear programming capabilities increase viewership and engagement by 120x 

June 6, 2013 – LOS ANGELES – Ustream, Inc., the leading technology platform for live social video streaming, will highlight its latest live video solutions in a keynote conversation today at Massive, Variety magazine’s annual advertising summit. David Thompson, Ustream’s chief marketing officer, and Andrew Wallenstein, editor-in-chief of Digital at Variety, will be discussing the opportunities for marketers to reach ever larger, and more targeted, online audiences using these new capabilities. The conversation will take place at 10:15am Pacific time in the Hollywood Roosevelt Hotel and will be available for live viewing on Ustream: www.ustream.tv

Since 2007, Ustream has enabled anyone or any organization to easily broadcast live over the Internet and share experiences in real-time. The company continues to lead the way with innovative new products that extend its reach. Earlier this year, Ustream released the Spring Edition of its live video service, Pro Broadcasting, equipping broadcasters with an enhanced suite of features, including the ability to assemble linear sequences of recorded videos to loop “as live” 24/7 at specified times, as well as the ability to build larger audiences through syndication. Using an IAB-compliant syndicated player, broadcasters are able to reach a targeted and qualified audience of any size, garnering insight from engagement metrics within the Ustream Analytics Console. Syndicated streams are embedded across relevant websites from Ustream’s network of tens and thousands of sites, boasting an aggregate of 300 million monthly viewers. Ustream-syndicated events have already yielded as high as 120x in viewership spikes and currently delivers 20x in viewership increases on average.

Both features can be used effectively as standalone or combined marketing tactics. Since it became available, Ustream customers and clients have experienced powerful results from the new technology, including: Continue reading