Monthly Archives: August 2012

Ustream Launches “Broadcast for Friends,” First Live Video iPhone App for Facebook with R&B Superstar Trey Songz

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Free New App Transforms Facebook Timeline into a Personal, Live Broadcast Network

SAN FRANCISCO—August 22, 2012—Ustream announced today the availability of its newest free mobile iPhone app Broadcast for Friends (BFF) on iTunes. BFF is the first iPhone app that lets users instantly broadcast unlimited live video to their friends on Facebook Timeline. During a live broadcast, friends’ Facebook comments are displayed in real-time to the BFF broadcaster. BFF also allows the broadcaster to change the look and feel of the live video with 10 Hollywood-inspired filters like “Maltese” (saturated black and white), “Vendetta” (prominent reds) and “Valentino” (silent film look). The free iOS app is available by visiting To view a demo of BFF in action, please visit

Today, R&B superstar Trey Songz announced he will be going live via the Broadcast for Friends app from his personal Facebook page on Sunday, August 26 at 7:00 p.m. PT/10:00 p.m. ET to celebrate the release of his new album Chapter V.

Click to Tweet: @Ustream launches Broadcast for Friends, BFF, first live-video iPhone app for #Facebook #UstreamBFF

“Ustream has always been the first to bring live, mobile broadcasting products to market, revolutionizing the way people share life experiences,” said Brad Hunstable, CEO and co-founder of Ustream. “Our unique broadcast technology enables Ustream to combine powerful live video events with the powerful reach of Facebook. The live aspect is what really makes BFF special; at the end of the day you would much rather see a concert live, in-the-moment rather than a recorded version.”

Ustream shipped the first mobile broadcasting app, Broadcaster, for the iPhone in 2009 and for Android in 2010. With this announcement, Ustream extends its leadership into the rapidly growing intersection of mobile and social live video. Ustream’s goal for Broadcast for Friends is to empower non-professional, everyday people to broadcast what they believe to be newsworthy, live to their world.

How it Works
The Broadcast for Friends app makes it very easy for any iPhone user to share live “socialcasts” like weddings, concerts, graduations, PTA meetings, breaking news events or even the first time a toddler walks with all of their friends on Facebook. BFF users simply connect to their Facebook account through the app and then click the “Broadcast” button to stream live to their Facebook Timeline.

With a simple finger-swipe of the screen, users can choose among 10 movie-inspired filters to create the mood and ambience they desire for their event. Filter changes are visible in real-time to Facebook friends. Current filters include:
Munchkin: Color style from Wizard of Oz
Wonka: Purplish tint
Chicago: Red flood
Sundance: Old western-style
Titan: Aqua green tint
Requiem: Desaturated, sepia tones
Vendetta: Prominent reds
Valentino: Silent film look
Maltese: Saturated black and white; Film noir
Curiosity: Mars Rover orange tones

BFF users can easily set privacy settings for their socialcasts for friends-only, self-only or public. At the end of the broadcast, a recorded version of the video can be saved to the user’s Facebook Timeline for on-demand viewing.

“Ustream’s investment in network infrastructure and patented streaming technology allows us to scale millions of simultaneous broadcasts across the Facebook global social audience,” notes Gyula Feher, CTO and co-founder of Ustream. “Only Ustream is able to deliver the massive scale required to support a consumer broadcast app like BFF.”

Broadcast for Friends is available today as a free iOS app in iTunes. To get the app, simply visit and Stream On! Follow Ustream’s Broadcast for Friends on Facebook at

Ustream Partners with PBS NewsHour to Power Live Coverage of this Year’s Conventions

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Ustream Partners with Washington D.C. Media Powerhouse PBS NewsHour To Power Live Coverage of this Year’s Democratic and Republican Conventions

PBS NewsHour Political Editor Christina Bellantoni and Anchor Gwen Ifill Will Join Ustream Vice President Craig Mullaney During A Live Announcement Via Ustream at 11 a.m. EST

SAN FRANCISCO– August 22, 2012–Ustream Inc., the leader in live, interactive, streaming video, today announced an exclusive agreement to power PBS NewsHour’s round-the-clock, 24-hour live coverage of this year’s Democratic and  Republican National Conventions. This Washington, D.C., / Silicon Valley partnership will take online breaking news to the next level by combining three important elements: Ustream’s innovative live-broadcast streaming technology, the platform’s mobility to stream news anytime, anywhere, and PBS’s award-winning journalism.

Viewers can kick off PBS’s coverage of the conventions with a dynamic and interactive conversation about politics, technology and media during a live Q & A session with VicePresident of Ustream Craig Mullaney, PBS NewsHour Political Editor Christina Bellantoni and Senior Correspondent and Anchor of PBS NewsHour Gwen Ifill –– live today at 11 a.m. (EST) via Ustream.

The partnership between PBS and Ustream will extend the reach of PBS’s coverage of the convention to today’s generation of social media and mobile-savvy consumers by having live-broadcast streaming of breaking political news action at the convention. Voters and viewers can provide their perspective and engage in the discussion while watching the coverage online by sharing their views on Ustream’s social streaming chat room.

“PBS NewsHour has been increasingly dedicated to providing our readers with our unique brand of MacNeil/Lehrer journalism where ever and whenever they want it.  Live online streaming content has been key to making that possible. Our partnership with Ustream for the 2012 Democratic and Republican conventions is reinforcing our commitment to telling the stories that need to be told by tapping into a wide range of voices,” said Linda Winslow, executive producer of PBS NewsHour. “We want our viewers to share their perspectives and thoughts on this year’s presidential campaign via Ustream’s social stream alongside NewsHour’s live coverage.”

During the convention coverage, PBS will be streaming at least five streaming channels via Ustream including one channel for Spanish speaking viewers.  Other features during the convention only found on Ustream include:

  • Arena Cam: Showcasing the hustle and bustle on the convention floors
  • Workspace Cam: Viewers can get up close and personal and see daily actions of the speakers rehearsing, writers preparing speeches, the ins and outs of the booths on the convention floor and politicians working together
  • Helmet Cam: During the daytime hours, viewers can be down on the convention with a special helmet-mounted Android phone
  • Share Your Views Via Ustream’s Social Stream: This feature allows users to chat instantly with broadcasters and viewers alike while taking the concept of watching live broadcast streaming and being an on-the-spot commentator to a whole new level.

“Today’s social media generation wants to have the ability to interact and share their voice while watching live broadcast streams of breaking news, political scandals and on-the-spot protests via their mobile devices, tablets or computers,” remarks Craig Mullaney vice president of operations and strategy at Ustream.  “It’s a perfect combination: mixing the power of Ustream with 24-hours of politics with an established media outlet like PBS NewsHour. We cannot wait to see the debates on Ustream’s social stream heating up during the conventions.”

Ustream’s development team has designed and created the Broadcasters mobile app for the iPhone, iPad and Android devices making the process of streaming live broadcasts and viewing this content as easy as a touch of a button along with viewers providing instant commentary.  Over the last two years, Ustream has become the online headquarters for thousands of citizen journalist due to the mobility of this app allowing them to break news anytime and anywhere by having a live-satellite truck in their back pockets.

Ustream Names Co-Founder Brad Hunstable as CEO

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Ustream Names Co-Founder Brad Hunstable as CEO

Company Reports Accelerating Growth in Subscription Revenues and Users

SAN FRANCISCO, Calif.– August 13, 2012— Ustream Inc. today announced that its board of directors, after completing an extensive external search, has named Ustream Co-Founder Brad Hunstable as the CEO. Hunstable has been serving as interim CEO since November of 2011. Ustream also announced accelerating momentum across its business, including a 170 percent growth in subscribers to its Pro Broadcasting service, 290 percent in subscriber revenue growth and 300 percent growth in Pay-Per-View revenue, all in the six-month period ending June 2012 vs. June 2011. Register users and mobile downloads have increased by more than 100 percent: a strong indication of the fututure growth of Ustream.

“The board has been very impressed by Brad’s leadership as interim CEO, building an impressive team of A players, driving growth in Ustream’s core business and putting the company on a firm financial footing for accelerated growth,” said Gen Isayama, Ustream director and partner at DCM. “The board is very excited by Ustream’s opportunity to extend its leadership in the live, social video space to capture a dominant share of live broadcasting revenues.”

“I am thrilled to be leading the Ustream team at a time of rapid growth in the live video broadcast market,” noted Hunstable. “With new broadcast products and our editorial strategy coming into sharp focus now, we are poised to build on the momentum we announced today. We foresee very strong financial performance in 2012 and even faster expansion in 2013.”

Hunstable co-founded Ustream more than five years ago with a vision to bring live broadcast technology to the entire world. Since then, the company has established itself as the leading live, social video site. Hunstable has been ranked among 50 “Digital Power Players” by the Hollywood Reporter and on Variety’s Producers Guild of America’s Digital 25: Visionaries, Innovators and Producers for his work at Ustream. Brad is a graduate of the United States Military Academy and holds an MBA from Ohio State.

Discovery Channel & Georgia Aquarium Celebrate 25th Anniversary of ‘Shark Week’ with Shark Cam

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– Visitors to Can Control First Underwater 360-Degree Live Streaming Camera from Georgia Aquarium’s Ocean Voyager Exhibit –

(Silver Spring, Md. and Atlanta, Ga.) – As Americans prepare to celebrate the 4th of July holiday, thoughts turn to summer rituals: trips to the beach, barbeque’s with friends and…SHARK WEEK. The annual summertime pop culture event will return to Discovery Channel on August 12, marking 25 years of celebrating the often misunderstood and feared creatures of the deep. Beginning today, viewers are invited to get a jump on the festivities and dive with sharks (no wet suit required) through Shark Cam, a live streaming underwater experience from the 6.3 million gallon Ocean Voyager Exhibit at Georgia Aquarium in Atlanta, the world’s largest single aquarium habitat, inside the world’s largest aquarium.

In an online first, visitors to, and USTREAM will have 360-degree access to the home of 33 sharks spanning seven species, which includes the largest species of shark, the whale shark, in addition to elegant rays and a full underwater ecosystem. Shark Cam audiences will be able to pan, tilt and move the 360-degree camera, powered by Immersive Media, to find their favorite shark-filled perspective. A second camera on the north side of the exhibit will offer an alternative stationary underwater view.

From August 12-16, Shark Cam visitors will be treated to twice-daily feedings and can participate in daily live chats with an underwater shark expert, submitting their questions in the social stream and to @SharkWeek on Twitter. Fin-atics can also visit SHARK WEEK on Facebook for regular updates, follow SHARK WEEK on Socialcam for Shark Cam selects, pin their favorite #SharkCam photos to a special Pinterest board and more.

For super shark fans, there is also the opportunity to go from watching to diving by participating in Georgia Aquarium’s Journey with Gentle Giants Program. Guests twelve years of age and older are given the opportunity to get face-to-fin in the Ocean Voyager exhibit while friends, family and fellow Shark Cam lovers watch the underwater adventure from home. Participants in this one-of-a-kind experience can choose to swim at the surface or dive down deeper (with SCUBA certification). For more information, visit

Discovery Channel’s SHARK WEEK is cable’s longest-running programming event and will celebrate its 25th anniversary with eight all-new specials beginning Sunday, August 12 at 9pm ET/PT.

Ustream Adds Former WebEx and Yammer Executives to Accelerate Company Growth

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Ustream Adds Former WebEx and Yammer Executives to Accelerate Company Growth

Live, Social Video Streaming Leader Welcomes David Thompson as SVP of Marketing and Matt Imbach as VP of Finance

SAN FRANCISCO, Calif.– August 06, 2012 – Ustream Inc., the leader in live, social streaming video, today announced the appointment of two new executive team members: David Thompson, the former CMO of WebEx, joins as senior vice president of marketing and Matt Imbach, the former VP of Finance at Yammer, joins as vice president of finance.  Thompson and Imbach bring extensive leadership experience from both startup and large established companies to further drive growth and market awareness for Ustream.

“Today, live, social video is the new way to broadcast, from everyday life events, to celebrity announcements, corporate communications and protests around the world,” said Brad Hunstable, CEO and co-founder of Ustream. “We are rapidly expanding our business to monetize both live video content and broadcaster products.  David and Matt’s experiences in both media and Saas companies will enable Ustream increase momentum as the leading live, social video platform.”

“I’m very excited to join Ustream as the live video market is poised for massive growth,” remarked Thompson.  “The rapid growth stage Ustream finds itself in now is highly reminiscent of the early stages of the web conferencing market and Ustream already enjoys a dominant position in the market.  I’m looking forward to increasing the company’s brand footprint and helping drive significant upside in revenue and traffic.”

“Ustream’s unique business model gives it significant competitive advantage,” noted Imbach.  “We have an exciting opportunity to drive scalable growth with both high margin products and media properties that will allow the company to grow very rapidly.”

Thompson joins Ustream with more than 20 years of both startup and established software company experience. Prior to his current position, Thompson was the CEO and co-founder of SaaS marketing company, where he grew the company to more than 70 employees, achieved over 2,000 percent revenue growth and raised more than $45 million in venture capital from top tier venture capital firms such as Accel and MDV. Earlier, Thompson served as the CMO of WebEx, where he named and launched the company, positioned it as a leading business brand and managed award-winning branding campaigns and  IPO communications.  Thompson is a graduate of Yale University with a Bachelor of Arts in humanities.  He will lead the company’s branding, product marketing and corporate communications.

Matt Imbach joins Ustream with more than a decade of experience in emerging growth companies, specifically in the social network industry in Silicon Valley. Prior to Ustream, Imbach was the vice president of finance for Yammer, where he led finance aspects of venture capital and built core financial functions for the company. He has also held the title of vice president of finance for Ning, Inc., Joyent, Inc. and Zoom Corporation. Imbach is a graduate of West Virginia University with a Bachelor of Science in business administration and major in finance.  He will manage the company’s finances and HR.

Over the past year, Ustream has seen an increase in adoption and growth for its live video stream capabilities and content. In 2011 global viewers tuned into more than two million live and recorded broadcasts. Every month, about 51 million viewers visit Ustream and all together those viewers have watched 49 million hours of content per month with an average view time of 43.6 minutes per unique visitor. In 2012, Ustream has become ubiquitous with citizen journalist as citizen unrest erupts around the world and Internet access is limited.