Monthly Archives: September 2011

24 Hours of Reality an Unprecedented Call to Confront Climate Change // Event Draws Nearly 9 Million Unique Views and Catalyzes Action all Across the Globe

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Contact: Eric Young, 703/217-6814 or

NEW YORK — Over the past 24 hours, millions of people joined climate scientists, leaders, celebrities and Climate Reality Project Chairman Al Gore in an unprecedented global event that connected the dots between extreme weather and climate change. The event, 24 Hours of Reality, also shined a light on the intentional and well-funded effort to sow doubt about the reality of the climate crisis.

“Extreme droughts, terrible storms, and larger floods are devastating many parts of the world,” said former Vice President Gore. “Today, climate change is no longer a prediction: It’s a reality. Yet around the world, we are still subjected to polluter-financed misinformation and propaganda designed to mislead people about the dangers we face from the unfolding climate crisis. Those who want to protect their own short-term financial interest are employing the same strategy first used by tobacco companies years ago to mislead the public about the science linking cigarettes to disease and death.”

The former Vice President added: “The time to face reality is now. 24 Hours of Reality bridged oceans and cultures — in every time zone — bringing the world together to emphasize the truth about the climate crisis and how we can solve it.”

Chairman Gore was joined by renowned climate scientists as well as Climate Presenters he has personally trained to deliver a new multimedia presentation around the world. Together, they drove home both the overwhelming scientific consensus on manmade climate change and the devastating impacts of extreme weather.

The event, broadcast live by Ustream, received nearly nine million unique views over the course of 24 hours. More than simply a viewing experience, the event served as a catalyst for action, urging individuals to call out denial and join others in their communities to work toward solutions. This event was seen at major watch parties in places like London, Miami, France and Fiji. Our partner organizations around the world invited viewers to take concrete steps to help solve the climate crisis.

“This event was a powerful message to our leaders worldwide,” said Maggie L. Fox, President and CEO of The Climate Reality Project. “Reality is not an opinion. The climate crisis is happening now, and if we fail to act the impacts will grow even worse. The time to face reality is now. And the good news is, if we reduce pollution and aggressively invest clean, renewable energy, we can solve the climate crisis.”

For more information, and to see the presentations for all 24 time zones, please visit<

Ustream Partners with Universal Sports Network to Stream Live Match Coverage of the 2011 Rugby World Cup

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Schwartz Communications
Kim Angell
(415) 512-0770
Ustream at Schwartzcomm dot com

Ustream Partners with Universal Sports Network to Stream Live Match Coverage of the 2011 Rugby World Cup

Rugby fans can tune in to starting Friday, September 9

San Francisco, Calif. – September 8, 2011 – Ustream (, the leader in live streaming video, today announced a partnership with Universal Sports Network which enables the interactive video platform to stream live match coverage in the U.S. of all 2011 Rugby World Cup events on a pay-per-view (PPV) basis.

Under the terms of the partnership, Universal Sports Network, which provides Olympic and lifestyle sports programming, will leverage Ustream’s array of social media application tools and its reach of more than 50 million monthly unique views, to live stream the Rugby World Cup event, kicking off with the first huge matchup between New Zealand and Tonga this Friday. Fans can watch the broadcast first-hand and interact by posting comments and questions via Ustream’s social stream or chat feature.

Tweet this: @Ustream and Universal Sports Network to stream Rugby World Cup

The Facebook Rugby World Cup page has over 1.2 million fans, with thousands of them already posting predictions for the upcoming games. Today’s announcement with Ustream enables Universal Sports to expand its digital presence and leverage Ustream’s platform to provide an online forum for these discussions and actively track fan feedback and engagement concurrent with live programming.

The Rugby World Cup, which is the oldest rugby championship in the world, kicks off with New Zealand and Tonga at Eden Park in Auckland, New Zealand. This match will air live on Friday, September 9, 2011, at 4:30am ET/1:30 am PT on Universal Sports Network. The match will be available on Ustream within 24-48 hours and it will provide fans with an opportunity to watch individual matches for $24.99 during pool play and $29.99 during the knockout stage. Ustream’s live streaming coverage will begin with the Scotland vs. Romania match at 9:00pm ET/6:00pm PT on September 9, 2011.

“We are excited to collaborate with Universal Sports Network to showcase access to the Rugby World Cup throughout the tournament,” says Wayne Sieve, Vice President of Sports at Ustream. “As Ustream continuously expands our sports programming, content providers have an opportunity to showcase some of the world’s top sports events coupled with a platform that engages with fans in unprecedented ways. On the viewer side, sports fans appreciate unlimited access to their favorite games and matches, which often times aren’t available through traditional broadcast outlets. Rugby enthusiasts can now watch the World Cup via the Ustream Web site or any of Ustream’s mobile applications at”

“We are thrilled to continue to evolve our global sports content delivery for fans,” says Bart Leivo, Vice President of Business Development for Universal Sports Network. “Ustream’s interactive platform not only enables Universal Sports to bring enhanced distribution of the Rugby World Cup, but it also provides a platform for the viewers to communicate directly with other fans during the live action.”

In addition to this upcoming event, Ustream has featured match coverage of Rugby 6 Nations, which can be viewed at ,and it has partnerships in place with hundreds of sports properties, including the UFC and PGA Tour to stream live event programming. Live coverage of the kickoff game between New Zealand and Tonga can also be accessed on Universal Sports’ Web site at

About Universal Sports
Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States. Universal Sports is available over the air in 52 markets nationwide, including all of the nation’s top 10 media markets and 20 of the top 25, and on DIRECTV. Major world championship sports events aired on Universal Sports include track and field, skiing, swimming, gymnastics, marathons, figure skating, cycling and rugby. The network’s website,, delivers an immersive user experience via live and on-demand competition coverage, interaction with top athletes through interviews and blogs and in-depth access to Olympic sports news and information year-round. For more information, please visit

About Ustream
Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream’s free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms.
In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers which has contributed to Ustream’s Guinness World Record for the “Most Content Ingested by An Online Video Service”. For more information about Ustream, visit and follow us on our socials: Twitter (@Ustream); Facebook (