Sports Illustrated: Tweet Liberty
Rebecca Shore of Sports Illustrated discussed Ochocinco’s social platform habits such as streaming his announcement to change his name to Hachi-Go, 85 in Japanese to please his Pacific Rim friends on Ustream. (December 21, 2009)

Read the article here: Sports Illustrated, p.74

Mashable: 5 Predictions for Athletes on Social Media in 2010

Jalen Rose of Mashable gave an overview of his five predictions for athletes with Social Media. Rose predicted that athletes will make more use of new and creative platforms to interact with fans. Rose states “Ustream, in particular, has been a great way to connect, and more and more athletes are using this platform to communicate directly with their fans.” (December 17, 2009)

Read the article here.

Billboard: Lil Wayne’s Amazon Leak Swells To Flood As ‘Rebirth’ Hits The Web
David J. Prince of Billboard reported the leak of Lil Wayne’s highly anticipated album “Rebirth” six weeks before its official release date. Ustreamers who got a hold of his album due to a push back of the release date and a mix-up with a company who already sent out the albums, taunted viewers with a fuzzy version of “Rebirth.” (December 17, 2009)

Read the article here.