PR Newswire: Kirstie Alley’s Aquathon Raises $28,000 Via World’s First 24hr Twitter, Facebook, YouTube & Live Ustream Telethon for Clean Water in Africa

Through the use of various interactive social media outlets, including Ustream, Actress/Comedian and Activist Kirstie Alley and philanthropic organizer Steve Woods made Internet history and generated $28,000 in donations for PlayPumps International, via Aquathon, the world’s first 24-hour cross-platform fundraising event. (July 29, 2009)

Read the press release here.