Autumn in New York is not only “Glittering crowds and shimmering clouds in canyons of steel”. Autumn in New York is fashion at its best. At Lexington Avenue, in east Manhattan, that runs through the Upper East Side, lies The Roger Smith Hotel, location of the pop-up store. “The Touch of Spain”, will host the latest in edgy fashion created by entrepreneurs who are not afraid to innovate. A space designed by Anna Denson, Tali Oren, Francisco Ramón and Jessica Teló, international master Retail Design students led by Carmen Malvar de Elisava, School of Design and Engineering of Barcelona, supported by illustrator Tó Campos.
This new pop-up store is the third in a year organized by Beiñ and will include interesting projects from all parts of Spain. Asunción Jordan, the designer from Malaga of “94 West Street”, is inspired by the urban woman willing to dress daily with style, Beatriz Peñalver draws inspiration from the flamenco and bullfighting world for her collections using bold color combinations. Artists Workshop “by Sonia Olla”, joins the art of the dancer to a studio with creations of shawls, earrings and flamenco dresses with a lot of charisma.
Ecodesign will also have its place in this showcase with leading firms sensitized to environmental sustainability such as Ecoology and its organic cotton clothing for women or Lebluu for kids.
On Monday, September 9th, “The Touch of Spain” opens with the round table “Independent and emerging designers. Another business. New strategies. Other ways of reaching out to new markets.” Relevant speakers such as Melissa Gonzalez of ‘Lion’esque Style’, Melissa Hall, marketing consultant and stylist of ‘The Emerging Designer’ and Kika Rocha, renowned fashion and beauty editor will share their points of view.
Throughout 24 days, a complete experience on fashion and lifestyle will take place, allowing the designers to connect directly with consumers, professionals and influencers in the world of fashion. Different activities will make this fleeting store a place filled with constant energy and it is sponsored by companies such as Air Europa, Estrella Damm or Socarrat Restaurants. Roundtables with experts in respective sectors, workshops for all ages, food, music, special discounts and more will give a Spanish touch to the pulsating city that never sleeps.
The Touch of Spain At The Corner, located at 501 Lexington Avenue, NYC Press inquiries: firstname.lastname@example.org