On October 12-15, in the lead-up to the mobilization, former Irish President Mary Robinson and African entertainers Femi Kuti and Angelique Kidjo will be amongst a group of high profile decision makers and cultural celebrities participating in a 30 minute conversation with ordinary citizens around the world to discuss poverty and its root causes. For the first time ever, the Skype calls will be broadcast live on Facebook, thanks to technology provided by Ustream. Viewers will be encouraged to start their own conversations about poverty and its root causes on these powerful social networking platforms. For more details and to watch and participate in the conversations live visit www.facebook.com/mcampaign.