Ustream ©

SNAP Summit 3 LIVE Stream

3,066 Live Views 2 In Crowd SNAP Summit 3 Schedule:

Morning: Attracting, Retaining, Measuring, and Understanding Your Users.
8:00 Doors Open
9:15

Opening Remarks: Being a Founder Today

* Christian Perry; CEO, Room Full of People and Trogger

9:30

What… SNAP Summit 3 Schedule:

Morning: Attracting, Retaining, Measuring, and Understanding Your Users.
8:00 Doors Open
9:15

Opening Remarks: Being a Founder Today

* Christian Perry; CEO, Room Full of People and Trogger

9:30

What is Critical User Mass and How Do You Get There?

* Siqi Chen; Co-Founder & CEO, Serious Business
* Eric Yieh; Director of Product Development, RockYou

10:30

Building on the Open Identity Stack: How to Power Your Site with the Social Web

* Max Engel; Product Lead, MySpace Data Availability Initiative

The web is becoming an increasingly open and social place. The rise of standards such as OpenID, OAuth, OpenSocial, and the proliferation of microformats provide developers with robust tools to power social functionality. Now you don't have to reinvent the wheel or start from scratch when building a site or are looking to provide new features. You can not only utilize existing social platforms through initiatives like MySpace Data Availability, Facebook Connect, and Google Friend Connect, but also tap into the wealth of semantic information already out there. It is important to understand this new distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem.
11:00

Break
11:30

Social Reality 101: Social Media Meets Real-World Metrics

* Ian Swanson; Sometrics, CEO

As a developer, you might have an audience that advertisers would pay good money to reach, but not even know it. Today's capabilities for measuring the audiences of applications or social sites go further than ever before. Analytics companies can tell you that a guy who just spent 10 minutes with your application is a Laker fan, lives in Hermosa Beach, likes Jack Johnson and has seen the latest Batman movie. The more data you have the more targeted you can be, the more the big brands will want to advertise with you. Sometrics founder Ian Swanson will discuss how developers can use available metrics data to attract advertisers and increase revenue.
12:00

Incentivize and Monetize Social Traffic with Virtual Currency

* Anu Shukla; CEO, OfferPal Media

While traditional advertising continues to languish with social media, virtual currency has surfaced as the most effective way for developers to both engage and monetize their traffic. What is virtual currency, and how do you create a virtual economy within your application or web site? How can you use virtual currency to deepen user engagement, increase stickiness and generate more pageviews? Offerpal Media's CEO, Anu Shukla, answers these questions and more in this presentation on the best practices for developing a virtual currency and converting it into real revenues.
12:30

Lunch
Afternoon: Increasing, Monetizing, and Finding Success through Your Users
1:30

Yahoo! Launch Announcement
1:45

User: Action! Leading users to action through design

* Solana Crawford; Founder and CDO, DESIGN about TOWN

There’s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken. Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you a long ways.
2:15

How To Monetize User Generated Content

* MODERATOR: Gordon Peters
* Seth Goldstein; CEO, SocialMedia
* Andrew Chen

3:15

Applications for the Masses by the Masses: Why Engineers Are an Endangered Species

* Todd Fast; CTO, Zembly

Traditional development techniques simply can't keep up with current rise in disposable applications, applications so quick and easy to write that they are cheaper to throw away than to maintain. This session describes how a new paradigm of application development has arisen, in which hordes of 16-year-olds are in charge and traditional software engineers are overwhelmed by the flood of applications created by tech-savvy novices. It also examines the roles of high technology versus technology for the masses and shows that they are actually complementary and a boon to engineers and non-engineers alike.

3:45

Break
4:00

Measuring Success in the Social Web

* Mark Pincus; CEO, Zynga

4:30

TBA
5:00

Closing Remarks More