Semaine de mode de Montréal - 20e édition
Events - Performing Arts
MFW moves up the calendar, and Groupe Sensation Mode is proud to announce its new dates, i.e. February 7 to 10, 2011. This change relates to the development of a new strategy positioning Montréal Fashion Week as a leading national and international platform.
This change by Groupe Sensation Mode seeks to foster the growth of fashion designers and strengthen Montréal’s position as a fashion capital. This place on the calendar issues a clear message to the entire industry and, by the same token, increases the performance possibilities for our companies by moving up production cycles. This will, in turn, maximize sales, which will be launched at the very beginning of the year. As a result, this positioning will have an undeniable economic impact.
Its impact will also be felt in media coverage of the presentations, since the proposed time period will be occupied exclusively by MFW, ensuring that it will receive the full attention it warrants. These new dates have been targeted based on the international fashion calendar, including dates of the main international fashion fairs and major fashion weeks. As a result, MFW will be held in the wake of major European fairs and on the eve of New York Fashion Week, delivering the message: “A stopover on talent and the difference: Montréal, just an hour’s flight from the Big Apple”. Groupe Sensation Mode is convinced that this strategy will prove to be an additional lever raising our level of competitiveness as well as our profile on national and international markets.