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SII Bootcamp: Social Media Workshop

8 Live Views 0 In Crowd While Twitter and Facebook are familiar to most people, best practices regarding their usage in marketing, brand building, and integration into an overall business strategy are only beginning to develop. This workshop will articulate not only what… While Twitter and Facebook are familiar to most people, best practices regarding their usage in marketing, brand building, and integration into an overall business strategy are only beginning to develop. This workshop will articulate not only what social media is, but also will provide a context and specific techniques to help you exploit its power for good. Opportunities abound for people who are fluent in social media marketing; those looking to build/grow a business or get a job are encouraged to attend. George Howard is the manager of Carly Simon, Grammy and Academy Award winner and multi-platinum selling artist.

Additionally, George is involved in a number of music business ventures. He was one of the original founders of TuneCore, and is an advisor to companies such as Wolfgang’s Vault, Daytrotter, Artists House, and Iris Records. He has helped these and other companies — such as Berklee College of Music, Artists House Music, and Snowbird Resorts — develop and implement their social media strategy.

As the former President of Rykodisc, one of the world’s largest independent labels, he signed and guided the careers of artists such as Kelly Willis, Robert Cray, Josh Rouse, Kelly Joe Phelps, Jess Klein, The Slip, Catie Curtis, the Tom Tom Club, Future Bible Heroes, and Chuck E. Weiss, as well as further developed Rykodisc’s catalog holdings, including Frank Zappa, Medeski Martin & Wood, Morphine, The Tradition Catalog, Bill Hicks, and Richard Buckner.

George is an Assistant Professor and Executive in Residence in the College of Business Administration at Loyola University. He has taught at Northeastern University, the University of Massachusetts, and is a frequent lecturer at other learning institutions. George holds a Masters of Business in Administration, a Law Degree (J.D.), and a Masters Degree in Literature.

George has written a number of books on the music industry, including Getting Signed! An Insider’s Guide to the Record Industry (Berklee Press) and Music Publishing 101 (Berklee Press). More