The mobile shopping revolution is upon us, with consumer purchasing behavior undergoing a radical transformation. Consumers no longer go shopping, now they always are shopping. Brand and agencies are working to find new and innovative ways to interact and engage with shoppers on the move. Location-based advertising takes on new relevance with smartphone and tablet behaviors with the ability to reach mobile consumers as they near the purchase. As the traditional sales funnel is replaced by the Mobile Shopping Life Cycle, marketers have the opportunity to reach and influence consumers at multiple stages as they research, travel, shop and pay via multiple mobile payment methods and interact with their social networks discussing past and future purchases.