Mainstream Green
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Join marketing and media thought leaders for an informed dialogue with in conversation with ISC Senior Research Fellow Don Carli and Graceann Bennett, Managing Partner, Director of Strategic Planning Ogilvy & Mather Chicago and co-author of…
Join marketing and media thought leaders for an informed dialogue with in conversation with ISC Senior Research Fellow Don Carli and Graceann Bennett, Managing Partner, Director of Strategic Planning Ogilvy & Mather Chicago and co-author of “Mainstream Green: Moving sustainability from niche to normal” a landmark study by the sustainability consultancy OgilvyEarth (www.ogilvyearth.com)
The "Mainstream Green" report provides new insight on how to close the Green Gap that persists between what consumers say and what they actually do.
Join Graceann and Don to explore the implications of this major research study based on extensive expert interviews and secondary research, ethnographic research conducted in the homes and neighborhoods of 15 subjects, as well as a quantitative research study of 1800 Americans representative of the U.S. adult population.
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