The Pasadena Doo Dah Parade originated in Old Pasadena, then “Old Town,” in 1978 as a spontaneous grassroots event. Known as the “Other Parade,” it soon gained national attention as the eccentric alter-ego to the Tournament of Roses. East Pasadena, which boasts many small businesses and shops, is part of the Lamada Park District. Lamanda has a unique niche in Pasadena as it attracts more of a pioneer type of business. These businesses are what created the modern identity of the creative industrial arts that are located here. And who knew that at one time, this area had the largest winery in Southern California!