Beet.TV was launched in March 2006 by Andy Plesser as an exploration of the transformation of media, using the platform of video blogging. Within six months, the editorial direction became clearly focused on the rapid emergence of online video and its impact on industry and society.
Beet.TV features exclusive video interviews with executives from large technology and media companies including Google, Microsoft, The New York Times and Adobe to scores of start-ups as well as artists who are pioneering digital media innovation. An average of two new videos are recorded and published daily. Today, there are some 800 videos in the archives.
Beet.TV has become a recognized and independent media property which breaks news and provides an informed perspective. It is generally recognized as the first business-oriented video blog. Its videos are widely embedded by dozens of blogs and by news organizations including CNET News.com and The New York Times.
Beet has multiple distribution platforms including Blip.tv, DailyMotion, Viddler, MySpace, Facebook, iTunes and the Adobe Media Player. The company derives advertising sponsorship in the form of in-stream video ads and banners.
Andy, who holds the title of Executive Producer and Founder, began his love affair with filmmaking in high school when he directed films about teenage life. After studying filmmaking in college, he became an Associate Producer at CBS TV. Following his work in television, he entered the public relations business, working for several firms before forming his own in 1992.
The firm, Plesser Holland, has specialized digital media clients including Red Herring, CNET and Wired.
Although Andy remains a principal of the PR firm, Beet.TV operates separately with its own staff and resources. Beet.TV is not a platform to publicize the public relations firm’s clients, but client interviews may be featured and fully disclosed in the post when the subject matter is editorially relevant.