A provocative and interactive educational session about social media with Forrester's David Daniels and Acxiom's Chris Marriott. Learn how to map, recognize and target your most attractive customers and prospects within leading social networks.

From this session, you'll learn how to:
- Use the four steps of social media marketing engagement:
1)Presence
2)Connections
3)Community
4)Promotion
- Promote interaction
- Drive word-of-mouth marketing
- Increase lifetime-value
- Increase measurable ROI
- Produce even higher performance metrics than web analytics integration
- Foster purchase behavior and encourage customers to demonstrate affiliation to your brand