There are many business owners who don’t fully realize how effective coupon codes can be. Often times, this is because they fail to see the big picture when it comes to business and customers. Of course, it should be noted that there are certain sectors where “bargains” aren’t really effective or needed – some areas that come to mind are art and high-end luxury.
Here is an example of coupons you can offer:
1. 10-20% off: A slight coupon to encourage a customer that may have bought a product anyway.
2. 30-50% off: A very steep coupon for a product that may be a burden to your inventory, which might attract customers that otherwise weren’t interested.
3. Buy one, get one free: This is great for holidays or times when customers might need more than just one of your product/service.
4. Buy one, get two free: This is obviously rare, but meant to catch the eye of every customer, as you are clearly offering a very attractive discount. This is obviously a much more dramatic approach, but it can work.