Forty years ago, the vast majority (83%) of a business’s market value was invested in tangible assets such as currency, equipment, land, and other property. Today, 84% of the market value of a business comes directly from its people:
their knowledge and skills
the services they provide
the products they build
the intellectual property they create
People represent the greatest investment and the largest expense of most organizations. Leaders must find and develop and retain the people they need, lead those people through the inevitable tough times that arise, and build an organization that is diverse and ready to meet the constant changes and challenges of the 21st Century. This is what keeps your CEO awake at night.
To be effective, today’s leaders must communicate effectively with the people they lead. No matter the worker’s age, education, or role within the organization, the more they know about the organization’s strategy, challenges, values, culture, and other attributes, the more engaged they are and the more they can contribute. Even more importantly, the more they WANT to contribute.
As companies look for ways to create more impactful content, many are realizing that text alone is no longer enough. Audiences crave a more engaging experience that they can enjoy and share with their peers. Smart marketers are realizing that video enables them to create that experience in a way that builds lasting relationships, generates new leads and grows their bottom line.
Did you know that 80 percent of Internet users watched an online video within the last 30 days — and that 46 percent of them took some action after viewing the video? What would that do for your company’s lead generation efforts?
And while on-demand video has become a staple on the Internet, live video offers the added benefits of real-time interaction. To build the most effective strategy possible, you need to leverage both.
To find out how, join us on May 14 for our next Ustream Pro Broadcasting Video Marketing Module Webinar, Generate Leads and Demand with Video. Our experts will show you how you can incorporate live and on-demand video as a way to generate more leads and drive more business. You’ll walk away with a better understanding of how a blended video strategy can take your marketing — and your revenue — to extraordinary new heights.
What does Martha Stewart, Playstation, Salesforce, HBO’s True Blood and radio station Hot97 have in common? Each have become digital influencers in their own right, by utilizing the latest, innovative tool reshaping the advertising landscape: Live Video. In an era when technology and human interaction are intersecting in new ways, adapting multi-dimensional means of engaging your audience is key.
Curious on how to optimize the effectiveness of your advertising campaigns to global audiences? Get ready to take notes, people. In this week’s live webinar, SVP of Marketing David Thompson showcased each brand’s boundary pushing strategies on the Ustream platform, and the number shattering stats surrounding their successful live-streamed campaigns.
Read more for a recap of our SVP’s informative webinar and educate yourself on the latest trend in digital engagement optimization: the live video experience. Continue reading →