Tag Archives: Wainhouse

Wainhouse Research: Businesses Finding Fresh Applications for Live Streaming Video

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Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.

Read the full report here.

In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including

  • Customer service
  • Corporate branding and advertising
  • IT support
  • Product launch
  • Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications

% of Enterprises Deploying Various One-to-Many Video Applications

The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”

For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.

Webinar: Live Video Boosts Sales, Marketing, Media Presence

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On Thursday, January 22nd, Ustream CEO Brad Hunstable and Steve Vonder Haar, Senior Analyst at Wainhouse Research, will co-present The Burgeoning Set of Use Cases for Live Video Streaming,” a live webinar highlighting enterprise uses of live streaming video beyond internal presentations.

According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.

Companies Deployed One-to-Many Online Video for Specified Application

One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.

Other case studies to be presented will feature

  • “This Week in Technology” (TWiT), which has built a media brand around live streaming video
  • iStrategy Labs, which leverages video to promote marketing interaction
  • Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
  • Zuora, which uses live video to keep employees connected across nine time zones

The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit http://www.ustream.tv/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw