Tag Archives: video

Crafting Successful Video Broadcasts: Tips, Techniques and Best Practices from the Pros

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Live video is one of the most compelling trends in corporate marketing and communications today, and for our next webinar, we’re bringing together some top practitioners to share their best strategies for broadcasts that engage, excite and drive results.

Join Ustream CEO Brad Hunstable on August 6 for Crafting Successful Video Broadcasts, featuring a panel of experts that includes

  • Eddie Codel, Founder, Eddie.com (live video streaming consultancy)
  • Alden Fertig, Senior Director of Product, Ustream
  • Jeff Frick, General Manager of theCube/SiliconANGLE Media
  • David Martin, Advanced Solutions Architect, Intuit

Each panelist will share ideas, useful advice and guidance, along with a host of resources, that will help make your video strategy a resounding success.

Crafting Successful Video Broadcasts kicks off Thursday, August 6 at 11 a.m. PT. Click here to reserve your spot today!

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.

Gain Massive Viewership for Your Live Event!

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You’ve created outstanding content for your live event and put together all the elements of a top-notch video stream. Now, the only question is, who’s going to see it?

Streaming video captures all the excitement and real-time interaction that only a live event can deliver … but only if you have an audience. Email, social media, and organic search traffic can help get more eyeballs on your live content — but are they enough?

In our next webinar, Ustream Director of Demand Generation David Hewlett will give you the scoop on new, innovative approaches to driving audiences to your live video events. Join David on Thursday, July 30 to learn

  • Why traditional means of promoting your live event are still effective … but they’re not enough on their own
  • How to grow your audience while your event is taking place
  • How Sony gained more than 8 million impressions for a single live streaming event
  • How to increase brand exposure, drive profitability, and engage viewers for your next event

Massive Viewership: From Local Broadcast to Global Event kicks off Thursday, July 30 at 11 a.m. PT. Click here to reserve your spot today!

Lights, Camera, Audio, Action! Getting Started with Video Production

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When you decide to add video — streaming or on demand — to your marketing strategy, choosing the right tools and technology can seem like an overwhelming task.

“What kind of video camera should I buy?” “Do I really need a top-of-the-line lighting kit?” “Should I go with a handheld or a lavalier microphone?” These are just a few of the questions that might be running through your head as you start planning your first online videos.

Wonder no more, because Ustream’s Director of Product, Alden Fertig, is here with your answers. Join Alden on Thursday, July 23 for our next webinar, Lights, Camera, Audio, Action! Getting Started with Video Production.

You’ll learn:

  • The basic tools and technology you need to create quality videos
  • Options for lighting at three different price points — and what each looks like on screen
  • How to choose the best camera for your needs
  • The pros and cons of different microphone choices
  • What to look for in switching and encoding options

It all starts on Thursday, July 23 at 11am PT / 2pm ET. Register now to reserve your spot

Inform, Educate and Inspire Your Team With Streaming Video

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It’s no secret that U.S. businesses are experiencing an engagement crisis. A recent study revealed that 70 percent of American workers are not actively engaged or are actively disengaged, leading to approximately $500 billion in lost productivity.

So, what’s an organization to do? Raise salaries? Increase benefits? Offer more vacation? Not necessarily.

A closer look shows that what’s missing from employees’ lives is engagement. 72 percent don’t understand their companies’ strategies, and 64 percent would like to hear from leadership more often.

That’s where live video comes in.

To find out how, join us on June 11 for our next webinar, Using Video to Inform, Educate and Inspire Your Team. You’ll learn the secrets of successful CEOs for

  • Crafting an effective internal communications strategy
  • Using video to share knowledge and empower employees
  • Producing effective internal video communications

Reserve your spot now

Streaming Your Way to Marketing Success

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Marketers across industries, from Fortune 100 companies to small businesses, are facing the same problem: How can we rise above the noise and get our message through to our audience?

A recent study by the University of California, Davis, revealed that the average person is exposed to 100,000 words every day — the equivalent of an entire novel. It’s more challenging than ever to deliver a message that not only engages your audience, but that they’ll retain and recall later.

This is the challenge that Ustream’s David Gibbons addressed in our webinar “Streaming Your Way to Marketing Success,” co-produced by MarketingProfs.

Watch the webinar recording to learn

  • Why marketers can look to television —particularly live television — as a role model in engaging audiences
  • How live video outperforms recorded video in terms of average viewing time
  • How Salesforce combined live video with social streaming to share its CEO’s keynote address with 50,000 people around the world — and LiveAd to capture new visitors
  • How Sony used live video to broadcast the PS4 launch event to a worldwide audience of 8 million viewers — in eight different languages simultaneously

Watch “Streaming Your Way to Marketing Success” now

Audience engagement is key to getting your message heard and remembered.

Audience engagement is key to getting your message heard and remembered.

New Webinar: Generate Leads and Demand with Video

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As companies look for ways to create more impactful content, many are realizing that text alone is no longer enough. Audiences crave a more engaging experience that they can enjoy and share with their peers. Smart marketers are realizing that video enables them to create that experience in a way that builds lasting relationships, generates new leads and grows their bottom line.

Did you know that 80 percent of Internet users watched an online video within the last 30 days — and that 46 percent of them took some action after viewing the video? What would that do for your company’s lead generation efforts?


And while on-demand video has become a staple on the Internet, live video offers the added benefits of real-time interaction. To build the most effective strategy possible, you need to leverage both.

To find out how, join us on May 14 for our next Ustream Demand Webinar, Generate Leads and Demand with Video. Our experts will show you how you can incorporate live and on-demand video as a way to generate more leads and drive more business. You’ll walk away with a better understanding of how a blended video strategy can take your marketing — and your revenue — to extraordinary new heights.

The fun begins on Thursday, May 14, at 11am PDT. Reserve your spot today!

Webinar: Live Video Boosts Sales, Marketing, Media Presence

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On Thursday, January 22nd, Ustream CEO Brad Hunstable and Steve Vonder Haar, Senior Analyst at Wainhouse Research, will co-present The Burgeoning Set of Use Cases for Live Video Streaming,” a live webinar highlighting enterprise uses of live streaming video beyond internal presentations.

According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.

Companies Deployed One-to-Many Online Video for Specified Application

One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.

Other case studies to be presented will feature

  • “This Week in Technology” (TWiT), which has built a media brand around live streaming video
  • iStrategy Labs, which leverages video to promote marketing interaction
  • Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
  • Zuora, which uses live video to keep employees connected across nine time zones

The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit http://www.ustream.tv/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw

Lights, Camera, USTREAM! Your Gif Guide to Looking Your Best Live

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Lights, camera, USTREAM! As the term ‘social video’ permeates the technology trending space, consumers and brands alike are looking for innovative ways to benefit from live broadcasting. And when it comes to being in front of a camera, you must always have your best foot forward. So my ‘gif’ to you this holiday season, dear Ustreamers, is a blog stuffed with amusing animations on how to look lovely while live streaming. 

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A Short RNC Anecdote

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Yesterday, at 4:00 pm sharp, all non security personnel were forced out of the building. As we walked passed the cold faced Secret Service standing at the door I could hear the heavy pant of the K-9 Bomb Detection Dogs. Turned around for just a second, my eyes idly followed a large German Shepherd as he paced around the room and disappeared past a dozen men in black. What specifically those men in black did next I have no idea, my line of vision had been obstructed when the door shut behind me, however one thing was for sure…The rock gods of the republican party were arriving in two days and things for both the RNC and Ustream were about to get crazy.

With our first stream of the convention, join viewers from around the world and watch McCain address how the RNC will change because of Hurricane Gustav. [live stream]

Check back tomorrow for live coverage all day and all week. Five cameras, one convention, millions of viewers.

See you there.