As companies look for ways to create more impactful content, many are realizing that text alone is no longer enough. Audiences crave a more engaging experience that they can enjoy and share with their peers. Smart marketers are realizing that video enables them to create that experience in a way that builds lasting relationships, generates new leads and grows their bottom line.
Did you know that 80 percent of Internet users watched an online video within the last 30 days — and that 46 percent of them took some action after viewing the video? What would that do for your company’s lead generation efforts?
And while on-demand video has become a staple on the Internet, live video offers the added benefits of real-time interaction. To build the most effective strategy possible, you need to leverage both.
To find out how, join us on May 14 for our next Ustream Demand Webinar, Generate Leads and Demand with Video. Our experts will show you how you can incorporate live and on-demand video as a way to generate more leads and drive more business. You’ll walk away with a better understanding of how a blended video strategy can take your marketing — and your revenue — to extraordinary new heights.
According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.
One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.
Other case studies to be presented will feature
“This Week in Technology” (TWiT), which has built a media brand around live streaming video
iStrategy Labs, which leverages video to promote marketing interaction
Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
Zuora, which uses live video to keep employees connected across nine time zones
The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit http://www.ustream.tv/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw
Lights, camera, USTREAM! As the term ‘social video’ permeates the technology trending space, consumers and brands alike are looking for innovative ways to benefit from live broadcasting. And when it comes to being in front of a camera, you must always have your best foot forward. So my ‘gif’ to you this holiday season, dear Ustreamers, is a blog stuffed with amusing animations on how to look lovely while live streaming.
Yesterday, at 4:00 pm sharp, all non security personnel were forced out of the building. As we walked passed the cold faced Secret Service standing at the door I could hear the heavy pant of the K-9 Bomb Detection Dogs. Turned around for just a second, my eyes idly followed a large German Shepherd as he paced around the room and disappeared past a dozen men in black. What specifically those men in black did next I have no idea, my line of vision had been obstructed when the door shut behind me, however one thing was for sure…The rock gods of the republican party were arriving in two days and things for both the RNC and Ustream were about to get crazy.
With our first stream of the convention, join viewers from around the world and watch McCain address how the RNC will change because of Hurricane Gustav. [live stream]
Check back tomorrow for live coverage all day and all week. Five cameras, one convention, millions of viewers.