Tag Archives: video streaming

Video is the Leader of Content Marketing

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When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.

Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.

Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:

  •       55 percent of people watch videos online every day.
  •       Video takes up 57 percent of consumer Internet traffic.
  •       Online video now accounts for 50 percent of all mobile traffic.
  •       Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
  •       52 percent of marketing professionals point to video as the content type with the best ROI.

“Too expensive?” Not anymore.

Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.

Streaming’s gone mainstream

When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”

With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:

  •       Live product launches
  •       Virtual conferences
  •       Brand exposure
  •       And more!

So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.

Not convinced?

Check out how SONY gained millions of viewers for their PS4 launch by streaming live online.

The Secret to a Positive Company Culture

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Company culture has become an emerging incentive to join a new organization. However, employee empowerment is the true secret factor in creating a positive company culture. Without employees feeling appreciated for their dedication to their role, a healthy company culture cannot be cultivated.

Here are 3 ways employee empowerment results in a positive company culture:

1. Consistent communication is practiced.

70% of US employees are not engaged or are actively disengaged, according to a Gallup study. Communication plays a major role in inspiring your team towards achieving common goals. You can communicate using multiple mediums, such as: email, slack, phone conferencing, meetings, video, and more.

Screen Shot 2015-10-23 at 12.13.19 PM

Just this month in our office, we used our Ustream Align platform to broadcast our townhall for our employees located in Hungary. We have a townhall every Thursday to clarify company objectives, reveal achievements, and introduce our new employees.

2. Managers trust their employees expertise.

Screen Shot 2015-10-26 at 11.41.30 AM(Cameron Robert, The Chronicle)

The perk of hiring qualified employees is trusting them to fulfill their tasks without hindering their decision making. Some managers are known to micro-manage their team, rather than encouraging them to utilize their skillset that initially granted them their employment. Modifications can always be applied but it is critical to enable your workforce to produce their assigned projects freely. Employees that perform to the best of their abilities are the ones that feel valued and respected.

3. Project progress and deadlines are reviewed.

Screen Shot 2015-10-26 at 11.31.57 AM(Asana)

In order to maintain company productivity, management must keep track of the progress of their workforce and deadlines. In our office, we use Asana for our weekly Marketing meetings to go over upcoming tasks and check-off finished projects. It is also a great method of aligning our workforce to be aware of how a particular task is essential for the completion of another. By reviewing responsibilities, employees are motivated to finish assignments on-time and deliver exceptional work.


All employees want to be appreciated for their efforts. Frequent communication plays an important factor in motivating your workforce. Management should enforce structure while providing employees the freedom of accomplishing their tasks as they deem necessary. In order to have a positive company culture, employees need to be appreciated.

Ustream Announces SDK for Apple tvOS

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The walled industry that is TV is about to be disrupted in a serious way.

On September 9, 2015, Apple CEO Tim Cook announced the dawn of a new era in television when he launched the latest version of Apple TV, stating that: “the future of television is apps.” With the new version of Apple TV, you’ll be able to customize your Apple TV homescreen with the apps that you use most, adding new ones from an Apple TV app store will offer thousands of apps. Reviews from around the world, including Bloomberg Business, are already calling Apple TV a “game-changer,” saying it will change the way people discover and consume entertainment.

Available now:  the Ustream Software Development Kit (SDK) for tvOS

With the new Ustream SDK for Apple tvOS, Ustream customers can develop apps for Apple TV that can play live and on-demand video content inside the beautiful Apple TV interface. Now, any content can be available on the TV inside people’s living rooms.

Business Blueprint focuses on Apple TV

Business Blueprint is Australia’s leading business education company. In early August of 2015, they launched “The World’s First 24 Hour Small Business Channel”, using Ustream’s player to expand beyond Australia and reach a global audience with their educational programs. Dale Beaumont, CEO of Business Blueprint, describes their results: “Currently we have been broadcasting 24 hours a day for 6 weeks. We’ve learned a lot about how to run a 24/7 channel and we are pleased with the results. We now have clicked over 18,000 subscribers.”

Available via their web app, businessblueprint.com, Business Blueprint’s content can be accessed on any smartphone, tablet, or computer. Beaumont and his team recognized the enormous opportunity presented by Apple TV and began working with Ustream to make their service available on the new platform.  “Ustream was the obvious choice for us. We knew that they would be the first to respond to the new opportunities offered by the Apple TV.” said Beaumont. “Our development team has worked really hard to reformat our web app so that it works on tvOS. Thanks to the support of Ustream, we are now ready to begin our submission to the new App store.”

Business Blueprint - Apple TV - 3

“We are extremely pleased with the result. It looks beautiful and most importantly it works! Our hope is that thousands of new people will get to see and experience our Business Blueprint channel and we can continue help more entrepreneurs around the world.”

Want to learn more about the Ustream SDK for Apple tvOS? Contact Ustream or call +1 (800) 778-3090

“Supermoon Eclipse”: Watch it Live via NASA’s Ustream Channel

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lunar_eclipse 2

Space lovers, mark your calendars for Sunday, September 27.

On that night, skywatchers in most areas of the world will enjoy a special treat: the first “supermoon” eclipse since 1982 — and the last we’ll see until 2033.

NASA will bring you live coverage of the event through its Ustream channel beginning at 8 pm EDT.

What makes this eclipse “super” is that it’s occurring at the stage in the moon’s orbit where it’s closest to Earth, called the perigee. If you’ve ever looked into the night sky and noticed the moon appearing much larger and brighter than usual, you were probably seeing the moon at perigee, also called a “supermoon.”

In a lunar eclipse, the sun, the moon, and the Earth align so that the moon passes into the earth’s shadow. While these eclipses aren’t particularly uncommon, it’s quite rare for a total lunar eclipse to coincide with a supermoon — only five have occurred since 1900.

The eclipse will be visible in North and South America, Europe, Africa, Western Asia, the Eastern Pacific Ocean region and here on the Ustream channel. The moon will begin dimming slightly at 8:11 pm; the total eclipse will start at 10:11 pm and will peak at around 10:47 pm (all times EDT).

Remember, you can catch all the action live on nasa.gov or on NASA’s channel on Ustream.tv.

On The Wings of Eagles

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I’m saddened this week, along with so many of my colleagues, by the loss of a popular and pioneering member of the Ustream community.  Bob Anderson, founder of the Raptor Resource Project and creator of the Decorah eagle cam, passed away yesterday after an illness.  I met Bob almost eight years ago as he explored how to bring global attention to his cause.  He shared his vision on how he wanted to use our video streaming platform to help generate awareness for bird conservation.  Over the years, I developed a close personal relationship with him and had tremendous respect for the man and his work.  His passion for raptors and bird conservation was contagious.

Bob pushed the technological edge to educate and inspire millions around the globe. His partnership with Ustream began in 2008, 10 years after Bob’s first birdcam “Mae’s Internest birdcam” was launched to capture images of ospreys, kestrels, owls and eagles for the world.  Ultimately, Bob’s Decorah Eagle Cam became the most popular live stream of all time with over 324 million views.  He brought this American icon closer to us than ever before.  From live scenes of a mother using her brood patch to warm her eggs while buried deep in the snow to “pipping” to watching these young hatchlings grow and mature — these were annual journeys which millions followed and experienced together in real time.

Bob visited the Ustream offices numerous times and we hosted him at an annual company meeting in the past.  He will be sorely missed.  Our heartfelt condolences go out to his family, Amy Ries and the Raptor Resource Project family, and the Eagle cam community.

Bob, you will be missed by millions.  Thank you for bringing us all “On The Wings of Eagles.”


Bob Anderson with Ustream founders at Ustream company meeting.

Bob Anderson with Ustream founders at Ustream company meeting.

How to Get the Most From Your Live Streaming Event

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Live video streaming is rapidly becoming the communication method of choice for companies across a wide range of industries. From internal town halls to worldwide product launches, enterprises are leveraging the power of live video to train, inform, engage and build buzz around the world.

Of course, there’s much more that goes into a video stream than clicking the “Go Live” button. To help you get the most out of your live events, we created a complimentary resource, 10 Tips for Successful Streaming. Download your copy to get handy tips on lighting, audio, audience interaction, re-streaming and more.

Click here to grab your copy of 10 tips for Successful Streaming.

Lights, Camera, Audio, Action! Getting Started with Video Production

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When you decide to add video — streaming or on demand — to your marketing strategy, choosing the right tools and technology can seem like an overwhelming task.

“What kind of video camera should I buy?” “Do I really need a top-of-the-line lighting kit?” “Should I go with a handheld or a lavalier microphone?” These are just a few of the questions that might be running through your head as you start planning your first online videos.

Wonder no more, because Ustream’s Director of Product, Alden Fertig, is here with your answers. Join Alden on Thursday, July 23 for our next webinar, Lights, Camera, Audio, Action! Getting Started with Video Production.

You’ll learn:

  • The basic tools and technology you need to create quality videos
  • Options for lighting at three different price points — and what each looks like on screen
  • How to choose the best camera for your needs
  • The pros and cons of different microphone choices
  • What to look for in switching and encoding options

It all starts on Thursday, July 23 at 11am PT / 2pm ET. Register now to reserve your spot

Engaging Your Team with Ustream Align

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In today’s global and mobile economy, team members are as likely to be located across an ocean as down the hall. With a workforce on the go and spread across multiple locations — even multiple continents — top leadership faces a unique challenge in the need to create a cohesive culture and to communicate their visions.

More and more executives are turning to live video streaming to help them communicate with their global teams on a personal level — without the travel expenses.

Ustream Align offers organizations a platform with enterprise-grade security for their all-hands meetings, executive chats, shareholder meetings, town halls, trainings and other internal communications. David Gibbons, Ustream VP of Marketing, will be giving a step-by-step product demonstration and sharing the best practices of our most successful Ustream Align partners, join us on June 25 for our next webinar, Using Ustream Align for Internal Communication Needs.

Inform, Educate and Inspire Your Team With Streaming Video

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It’s no secret that U.S. businesses are experiencing an engagement crisis. A recent study revealed that 70 percent of American workers are not actively engaged or are actively disengaged, leading to approximately $500 billion in lost productivity.

So, what’s an organization to do? Raise salaries? Increase benefits? Offer more vacation? Not necessarily.

A closer look shows that what’s missing from employees’ lives is engagement. 72 percent don’t understand their companies’ strategies, and 64 percent would like to hear from leadership more often.

That’s where live video comes in.

To find out how, join us on June 11 for our next webinar, Using Video to Inform, Educate and Inspire Your Team. You’ll learn the secrets of successful CEOs for

  • Crafting an effective internal communications strategy
  • Using video to share knowledge and empower employees
  • Producing effective internal video communications

Reserve your spot now

Gain New Customers Through Multichannel Live Video Engagement

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In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.

In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.

Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.

Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn

  • How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
  • How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
  • How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent

Download Gaining New Customers Through Multichannel Live Video Engagement now