When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.
Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.
Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:
- 55 percent of people watch videos online every day.
- Video takes up 57 percent of consumer Internet traffic.
- Online video now accounts for 50 percent of all mobile traffic.
- Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
- 52 percent of marketing professionals point to video as the content type with the best ROI.
“Too expensive?” Not anymore.
Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.
Streaming’s gone mainstream
When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”
With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:
- Live product launches
- Virtual conferences
- Brand exposure
- And more!
So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.
Check out how SONY gained millions of viewers for their PS4 launch by streaming live online.