Tag Archives: ustream

Stream 50 or Die Trying: G Unit Live on Ustream

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50. Cent. On. Ustream.

When it comes to music superstardom, it’s hard to top the plateau that 50 Cent continues to ascend. Thanks to savvy of his G-Unit label folks, 50 Cent has officially flirted with the cutting edge of social media.

This past Saturday, May 3rd, 50 Cent decided he wanted to interact live with his fans, all the way from his hotel room in Cape Town South Africa. With zero promotion save for a last minute email blast to his registered fans, 50 Cent drew thousands of fans to his stream. Originally scheduled for 1 hour, 50 Cent and his G-Unit comrades — Lloyd Banks and Tony Yayo — clearly were having so much fun interacting live with their fans, that they ended up streaming for nearly 3 hours!

Here are the first two hours of the stream. We had to cut out the last hour because 50, Lloyd and Yayo were having a bit too much fun ;-). Catch it LIVE next time around so you don’t miss out on the unedited hi jinks of cultural icons! Still, plenty of entertaining stuff, enjoy!

SF. Music. Tech. What’s not to like?

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Have you ever *ahem* not-so-legally downloaded music? Or perhaps the better question is, have you ever actually paid for music?

Either way, you might want to tune into the SF MusicTech Summit. Going strong off their inaugural event in February, the good folks at San Fran MusicTech Summit are not waiting around a whole year to come back bigger and better. Try Thursday, May 8, 9:00 am Pacific. And wouldn’t you know, Ustream is broadcasting it LIVE, in tune and on time, from the Kabuki Hotel in Japantown San Francisco.

Guests represent digital music purveyors from imeem, Pandora, RockYou!, SomaFM, Rhapsody, Warner Records, CD baby, TAG Strategic, and a lot more. Also, Tim Ferriss of Four Hour Work Week fame will be making a keynote.

Furthermore, our very own John Ham will be speaking on the video panel, moderated by our friend, Eddie Codel of Geek Entertainment TV.

Get the full speaker list and schedule here: http://www.sanfranmusictech.com/speakers.html

About SF MusicTech:
The SanFran MusicTech Summit will bring together the best and brightest developers in the Music/Technology Space, along with the musicians, entrepreneurial business people, and organizations who work with them at the convergence of culture and commerce. We will meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.

New Features!

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Login and Signup

We updated our login and registration process to make it easier for registered Ustream users to login and start their broadcasts, and for new users to sign up for a Ustream account. Another cool thing we added was OpenID capability. Users will now have the option of logging in with their OpenID or their Ustream username.

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Twitter Tab

Tweet tweet tweet….We have added a Twitter tab to the broadcaster console. Broadcasters will now be able to log into their Twitter account and send out tweets right from the Ustream broadcaster console, making it easier for broadcasters to keep their Followers updated on their Ustream activities.

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Direct to YouTube

Want to send your Ustream recorded video straight to your YouTube account right after you recorded it? Now you can because we’ve added a “Save to YouTube” button to the broadcaster console. After linking a YouTube account to your Ustream account in the My Profile section, you’ll be able to send your Ustream recorded videos to YouTube right after you’ve recorded it.

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Larger Video Players

They are bigger! Enough said.

About Us

We have also updated our About Us section with a few new bits of info and a new look. Please feel free to peruse it to find out more about Ustream as a company.

Get It Embedded: How to Attract Viewers to Your Live Shows, Part 2

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Inspired as I was by Matt’s Social Marketing entry, I wanted to add my 2 cents worth on the topic: embedded syndication.

By the way, we are completely open to your tips and tactics on how successful ways of promoting live online shows. Leave them in the comments, or write an entry about it in your own blog for us to link to.

Syndication: Get It Embedded

Sometimes it’s hard to get people to watch a show at a prescribed time. Instead of getting viewers to come to you, try going to where the eyeballs are already at.

Whenever possible, embed your stream on web properties that already have inborn traffic. Get stakeholders involved in promoting the show, and while you’re at it, give them your embed code to throw up alongside any online promotion they might do. Think strategically about all the stakeholders involved in your content, if/where they have an online presence, if any other web properties might be interested in these stakeholders, and how to get your stream up so that it makes sense for everyone involved.

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For example, if you have a guest musician on your show, have them throw up an embed to the video right on the destination page they might be promoting their appearance, whether it be a Myspace, a blog, or any other online social media presence. Perhaps this artist has an online fan club that might be interested in the content – shoot ‘em an embed code along with the URL. Perhaps the artist himself can put out a call in the beginning of the show to have his fans throw up the embedded video on their pages. And so on and so forth until the point of diminishing return.

It’s a way to hypnotize convert entice eyeballs that happen to be on any given stakeholder site during the actual live stream. The embed code is short, easy, and innately promiscuous; don’t be shy about sharing it far and wide!

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Social Marketing: How to Attract Viewers to Your Live Show

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As opposed to a blog post or a YouTube video, which are static and people can view at their leisure, your Ustream show is live and you must undertake the difficult task of grouping your viewers together concurrently and at a specified time. Through a combination of long and short term announcements you can use Social Marketing to capture their attention.

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Your Blog:
The important thing about your blog is that your subscribers will read it at some point. It might not be now, or in an hour, but chances are they will see the post before the day is over. You won’t be able to use your blog to get instant viewers, but it is a great place to notify them of future shows. Think of it as planting a seed… some will remember and some will forget, but either way they definitely hear about your show (this helps because when you post about it later on Twitter they will remember the blog post). (Tip – Announce your upcoming show three days before – then mention it again the day of)

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If Twitter wasn’t your best friend, it is now. Become intimate with this beautiful tool because it is the best way to get instant viewers. Post a message to Twitter ten to twenty minutes before you go live – this way your followers can put aside time and they know its coming up. Post again once you go live. Truth be told a lot of people will forget that you’re going to do a show, especially if its your first time. Twitter is the perfect way to remind them. (Tip – Don’t just spam a link to your show, make sure to keep it friendly and human, maybe ask a question. Then be sneaky and inconspicuously put the link in.)

Newsletters, Social Network Messages:
Use sparingly! I know it, you know it, everyone knows it – Spam sucks. Do not spam. Newsletters and other ways of messaging are good ways to notify potential viewers, however you must do it with tact. Once in a while is fine just don’t use a lot of exclamation points and keep it simple. If they get annoyed then stop immediately – you’re doing something wrong and continuing will only hurt you.

Thats today’s short Social Marketing lesson.

I’ll be posting a series of these so you should probably subscribe to the blog. If you have any questions, or different ideas leave a comment and I’ll respond. Even better – if you have different ideas – go write your own blog post and then send me the link!

(Follow/talk to us on Twitter)

Ustream is Better Than Sliced Bread

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(these stats are taken from twist.flaptor.com – it shows how often a keyword is used on Twitter (follow us!))

Everyone seems to compare themselves to their competitors – they brag about numbers and whatnot – but this is completely different. Think of the possibilities… do people talk more about Ustream or ice cream? Black shoes? Horror films? You, like me, could spend hours checking who wins. Don’t fret though! I did all the research for you, so just sit tight and enjoy these glorious stats.

First up we got candy.

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Now if you were wondering what was better, Ustream or Happiness. Well look no further – the jury is in and people would take Ustream over Happiness any day!

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I’ll let you find the rest. However I’ll leave you with one more… Whats the coolest thing since sliced bread? Oh yes fellow Ustreamers, its Ustream.

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Leave comments and tell me other funny ones. OR even better write your own blog post and then link me to it in the comments.

Ustream broadcasts $11.1 M in funding led by DCM

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Today, Ustream announced the close of our series A round. We’re absolutely excited to be working with the DCM team. There couldn’t be both a better strategic and team fit.

This capital will allow us to continue to serve our community. We’re looking forward to allocating it in areas that will bring new and exciting features and powerful functionality to our Ustreamers.

But don’t just take my word for it; take it from our Head of Development and fellow Ustream Founder, Dr. Gyula Feher:

“Over the past year our team has built an amazing infrastructure that has proven its ability to scale in both time and load. The funding will allow us to take our technology to a new level and provide a level of service unprecedented in the live space. We will also employ capital to turn those great ideas coming from our community into great features.”

Finally, I want to thank each individual in our Ustream community, including broadcasters, viewers and fans. Your feedback, evangelism, and great content has spurred us along the right path. Definitely keep it coming, and stayed tuned for exciting new improvements throughout the platform!

SpaceVidCast Presents… the Universe

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One of the greatest thrills of a social media platform like Ustream.TV is watching how an idea you would have never thought of, simply work.

Technology Evangelist Benjamin Higginbotham utilizes the Ustream platform to present the vastness of the universe itself. Broadcasted on Ben’s Ustream channel as well as his project, SpaceVidCast.com, Ben utilizes a public NASA video feed to highlight exciting events, as well as commentate and moderate the always lively chatroom.

While the NASA feed is public for any type of repurposing, Ben makes it a complete interactive experience, utilizing several Ustream tools (Co-Host, chatroom, etc.). You can watch the NASA feed itself almost anywhere. But you go to SpaceVidCast to get that all important context to fill the vast empty spaces of meaningless dark matter.

Check for scheduled shows here: http://www.spacevidcast.com/calendar/

Ben’s passion for space travel shows in his work, and his mission statement more than reveals the grand scope of Ben’s dreams:

“ Even without any marketing on my side this project has already become larger than I am alone… I started this site to educate people on the value of space travel… Starting directly after STS-123 SpaceVidcast.com will begin a weekly live videocast exclusively on Ustream.tv. The sole purpose of this videocast is to get all of planet Earth excited about space flight and living amongst the stars. Help us spread the word. Help us advance the human race. I hope we’ll see you there.”

Read more about SpaceVidcast here.

Check out Ben in action in this launch video:

SXSW: Ustream.TV Bryan’s Recap

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There are undoubtedly countless “only in SXSW” moments for a non-twitterer like yours truely to really record and archive in web-published format.

Like, for example, having Mark Cuban walk up and spontaneously grab my camera to take a picture of ME — like the Dallas Maverick himself was but a kind stranger I subsequently thanked him as. Or getting a picture with the Geico caveman, in full regalia. Or meeting the various founders and execs of web 2.0 sites I use on a regular basis. Just another day in the life of SXSW Interactive.

But one of the most meaningful moments occurred on the first day of the SXSW Music portion, for the Pimp C tribute at Fuze. A tribute for recently deceased half of UGK, the show featured the other half, legendary underground rapper Bun B. If you aren’t hip to UGK, I forgive you, and I’ll pause as you quickly go Wikipedia them.

Time’s up.

So now you know that UGK is Texas underground legends who have hit number one on the Billboard and guested with Jay-Z on Big Pimpin. Yes, there are two other rappers on Big Pimpin. And you know that Bun B hadn’t had much time to mourn Pimp C’s untimely passing.

And right in the middle of the tribute show, right in the midst of a typically molasseses-thick Pimp C beat….

Bun B ever so subtlety broke out in tears. At least I think he did. Check out the evidence here:

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And kept on keeping on, hitting every single versed word of his fallen comrade in music.

You better believe their was hardly a dry eye in the building. OR the Ustream chatoom, for that matter.

And that’s not even the last of it. Thanks to the folks at AllHipHop.com, Bun B gave a shout out to all the viewers watching live from home!

2:21:45

Other personal highlights from SXSW Music:
+ BushWick Bill’s surprise appearance at the Bun B show (streamed)
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+ Discovering Sabrosa Purr @ the Rock Opera Party (streamed)
+ Discovering the party bumping alchemy of DJ Klever at the Imeem showcase.
+ Discovering Chalie Boy, an ATX musician I would have never heard of outside SXSW. (streamed)
+ Dancing a fool to Flosstradamous… twice in one week
+ Dancing a fool to A-Trak…. twice in one week
+ Observing the Clipse close and in person, as to learn how to get my G on.
+ + Meeting Anthony Volodkin of one Hype Machine, one of my favorite music sites.
+ Watching our day-time music showcase, the Web 2.0 Hoedown, reach up to 670 concurrent viewers and over 100,000 unique viewers total… with barely 30 people at the venue itself. (streamed)

SXSW: Pics with the Geico Caveman

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Amidst all the networking and the pitching and the running around that SXSW requires and all the craziness that ensues, you get these cerebral moments of zaniness that can only be explained in a series of a thousand words. So here we go…

The Geico Caveman, in full regalia with…

Matt:
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Mazy:
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Me (Bryan):

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Brad:

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Brad 2:

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Brad 3:

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Yeah, Brad and the Caveman go waaaaaaay back. Millenniums. One uses sunscreen, one doesn’t. Can you tell which?