Tag Archives: ustream

Get It Embedded: How to Attract Viewers to Your Live Shows, Part 2

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Inspired as I was by Matt’s Social Marketing entry, I wanted to add my 2 cents worth on the topic: embedded syndication.

By the way, we are completely open to your tips and tactics on how successful ways of promoting live online shows. Leave them in the comments, or write an entry about it in your own blog for us to link to.

Syndication: Get It Embedded

Sometimes it’s hard to get people to watch a show at a prescribed time. Instead of getting viewers to come to you, try going to where the eyeballs are already at.

Whenever possible, embed your stream on web properties that already have inborn traffic. Get stakeholders involved in promoting the show, and while you’re at it, give them your embed code to throw up alongside any online promotion they might do. Think strategically about all the stakeholders involved in your content, if/where they have an online presence, if any other web properties might be interested in these stakeholders, and how to get your stream up so that it makes sense for everyone involved.


For example, if you have a guest musician on your show, have them throw up an embed to the video right on the destination page they might be promoting their appearance, whether it be a Myspace, a blog, or any other online social media presence. Perhaps this artist has an online fan club that might be interested in the content – shoot ‘em an embed code along with the URL. Perhaps the artist himself can put out a call in the beginning of the show to have his fans throw up the embedded video on their pages. And so on and so forth until the point of diminishing return.

It’s a way to hypnotize convert entice eyeballs that happen to be on any given stakeholder site during the actual live stream. The embed code is short, easy, and innately promiscuous; don’t be shy about sharing it far and wide!


Social Marketing: How to Attract Viewers to Your Live Show

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As opposed to a blog post or a YouTube video, which are static and people can view at their leisure, your Ustream show is live and you must undertake the difficult task of grouping your viewers together concurrently and at a specified time. Through a combination of long and short term announcements you can use Social Marketing to capture their attention.


Your Blog:
The important thing about your blog is that your subscribers will read it at some point. It might not be now, or in an hour, but chances are they will see the post before the day is over. You won’t be able to use your blog to get instant viewers, but it is a great place to notify them of future shows. Think of it as planting a seed… some will remember and some will forget, but either way they definitely hear about your show (this helps because when you post about it later on Twitter they will remember the blog post). (Tip – Announce your upcoming show three days before – then mention it again the day of)

If Twitter wasn’t your best friend, it is now. Become intimate with this beautiful tool because it is the best way to get instant viewers. Post a message to Twitter ten to twenty minutes before you go live – this way your followers can put aside time and they know its coming up. Post again once you go live. Truth be told a lot of people will forget that you’re going to do a show, especially if its your first time. Twitter is the perfect way to remind them. (Tip – Don’t just spam a link to your show, make sure to keep it friendly and human, maybe ask a question. Then be sneaky and inconspicuously put the link in.)

Newsletters, Social Network Messages:
Use sparingly! I know it, you know it, everyone knows it – Spam sucks. Do not spam. Newsletters and other ways of messaging are good ways to notify potential viewers, however you must do it with tact. Once in a while is fine just don’t use a lot of exclamation points and keep it simple. If they get annoyed then stop immediately – you’re doing something wrong and continuing will only hurt you.

Thats today’s short Social Marketing lesson.

I’ll be posting a series of these so you should probably subscribe to the blog. If you have any questions, or different ideas leave a comment and I’ll respond. Even better – if you have different ideas – go write your own blog post and then send me the link!

(Follow/talk to us on Twitter)

Ustream is Better Than Sliced Bread

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(these stats are taken from twist.flaptor.com – it shows how often a keyword is used on Twitter (follow us!))

Everyone seems to compare themselves to their competitors – they brag about numbers and whatnot – but this is completely different. Think of the possibilities… do people talk more about Ustream or ice cream? Black shoes? Horror films? You, like me, could spend hours checking who wins. Don’t fret though! I did all the research for you, so just sit tight and enjoy these glorious stats.

First up we got candy.


Now if you were wondering what was better, Ustream or Happiness. Well look no further – the jury is in and people would take Ustream over Happiness any day!


I’ll let you find the rest. However I’ll leave you with one more… Whats the coolest thing since sliced bread? Oh yes fellow Ustreamers, its Ustream.


Leave comments and tell me other funny ones. OR even better write your own blog post and then link me to it in the comments.

Ustream broadcasts $11.1 M in funding led by DCM

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Today, Ustream announced the close of our series A round. We’re absolutely excited to be working with the DCM team. There couldn’t be both a better strategic and team fit.

This capital will allow us to continue to serve our community. We’re looking forward to allocating it in areas that will bring new and exciting features and powerful functionality to our Ustreamers.

But don’t just take my word for it; take it from our Head of Development and fellow Ustream Founder, Dr. Gyula Feher:

“Over the past year our team has built an amazing infrastructure that has proven its ability to scale in both time and load. The funding will allow us to take our technology to a new level and provide a level of service unprecedented in the live space. We will also employ capital to turn those great ideas coming from our community into great features.”

Finally, I want to thank each individual in our Ustream community, including broadcasters, viewers and fans. Your feedback, evangelism, and great content has spurred us along the right path. Definitely keep it coming, and stayed tuned for exciting new improvements throughout the platform!

SpaceVidCast Presents… the Universe

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One of the greatest thrills of a social media platform like Ustream.TV is watching how an idea you would have never thought of, simply work.

Technology Evangelist Benjamin Higginbotham utilizes the Ustream platform to present the vastness of the universe itself. Broadcasted on Ben’s Ustream channel as well as his project, SpaceVidCast.com, Ben utilizes a public NASA video feed to highlight exciting events, as well as commentate and moderate the always lively chatroom.

While the NASA feed is public for any type of repurposing, Ben makes it a complete interactive experience, utilizing several Ustream tools (Co-Host, chatroom, etc.). You can watch the NASA feed itself almost anywhere. But you go to SpaceVidCast to get that all important context to fill the vast empty spaces of meaningless dark matter.

Check for scheduled shows here: http://www.spacevidcast.com/calendar/

Ben’s passion for space travel shows in his work, and his mission statement more than reveals the grand scope of Ben’s dreams:

“ Even without any marketing on my side this project has already become larger than I am alone… I started this site to educate people on the value of space travel… Starting directly after STS-123 SpaceVidcast.com will begin a weekly live videocast exclusively on Ustream.tv. The sole purpose of this videocast is to get all of planet Earth excited about space flight and living amongst the stars. Help us spread the word. Help us advance the human race. I hope we’ll see you there.”

Read more about SpaceVidcast here.

Check out Ben in action in this launch video:

SXSW: Ustream.TV Bryan’s Recap

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There are undoubtedly countless “only in SXSW” moments for a non-twitterer like yours truely to really record and archive in web-published format.

Like, for example, having Mark Cuban walk up and spontaneously grab my camera to take a picture of ME — like the Dallas Maverick himself was but a kind stranger I subsequently thanked him as. Or getting a picture with the Geico caveman, in full regalia. Or meeting the various founders and execs of web 2.0 sites I use on a regular basis. Just another day in the life of SXSW Interactive.

But one of the most meaningful moments occurred on the first day of the SXSW Music portion, for the Pimp C tribute at Fuze. A tribute for recently deceased half of UGK, the show featured the other half, legendary underground rapper Bun B. If you aren’t hip to UGK, I forgive you, and I’ll pause as you quickly go Wikipedia them.

Time’s up.

So now you know that UGK is Texas underground legends who have hit number one on the Billboard and guested with Jay-Z on Big Pimpin. Yes, there are two other rappers on Big Pimpin. And you know that Bun B hadn’t had much time to mourn Pimp C’s untimely passing.

And right in the middle of the tribute show, right in the midst of a typically molasseses-thick Pimp C beat….

Bun B ever so subtlety broke out in tears. At least I think he did. Check out the evidence here:



And kept on keeping on, hitting every single versed word of his fallen comrade in music.

You better believe their was hardly a dry eye in the building. OR the Ustream chatoom, for that matter.

And that’s not even the last of it. Thanks to the folks at AllHipHop.com, Bun B gave a shout out to all the viewers watching live from home!


Other personal highlights from SXSW Music:
+ BushWick Bill’s surprise appearance at the Bun B show (streamed)
+ Discovering Sabrosa Purr @ the Rock Opera Party (streamed)
+ Discovering the party bumping alchemy of DJ Klever at the Imeem showcase.
+ Discovering Chalie Boy, an ATX musician I would have never heard of outside SXSW. (streamed)
+ Dancing a fool to Flosstradamous… twice in one week
+ Dancing a fool to A-Trak…. twice in one week
+ Observing the Clipse close and in person, as to learn how to get my G on.
+ + Meeting Anthony Volodkin of one Hype Machine, one of my favorite music sites.
+ Watching our day-time music showcase, the Web 2.0 Hoedown, reach up to 670 concurrent viewers and over 100,000 unique viewers total… with barely 30 people at the venue itself. (streamed)

SXSW: Pics with the Geico Caveman

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Amidst all the networking and the pitching and the running around that SXSW requires and all the craziness that ensues, you get these cerebral moments of zaniness that can only be explained in a series of a thousand words. So here we go…

The Geico Caveman, in full regalia with…



Me (Bryan):




Brad 2:


Brad 3:


Yeah, Brad and the Caveman go waaaaaaay back. Millenniums. One uses sunscreen, one doesn’t. Can you tell which?

2008 Complete Lunar Eclipse: How a Random Ustreamer Made My Night

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Lunar EclipseNothing is more boring that a Lunar Eclipse. You spend hours staring at a somewhat normal moon, your legs get tired, and whatever previous excitement you may have had quickly dwindles leaving you with nothing but strained eyes.

Yet…a Lunar Eclipse is still pretty sweet. The sheer fact that it is rare makes it awesome.

So, its February 20th, the night of the eclipse. At around 6:30 pm (pst) I jump out of my chair and alert everyone within shouting distance that its time to go watch the eclipse. No response. In a second attempt to gain some followers I explain that its the last complete Lunar Eclipse until 2010 and finally, among grumbles and sighs, but still some inevitable curiosity – I successfully lead everyone outside…Only to find that its cloudy.


In defeat I sat back down to my computer, blindly browsing my internet haunts. Huge success! Low and behold, someone on Ustream, in non-cloudy-Florida, was streaming the Lunar Eclipse. As I sat watching the moon slowly go dark, I enjoyed a lively chat with other viewers from all over the world. We were happy as could be.

I was completely glued to my seat for over an hour watching something that I found extremely boring. I’m not sure if it was the fact that I needed to see the moon go completely dark before I’d be satisfied, or if it was the crazy conversations I was involved in with the other viewers. Random people shouting “GOOD NIGHT MOOOON!”, “MOON! SHOE ON HEAD”, and the occasional babbling of a learned astronomer created such an entertaining and friendly environment that I couldn’t leave. Although I wasn’t the one streaming, I felt involved.

I think its safe to say that, along with the thousands of other viewers who watched the Lunar Eclipse on Ustream, this random Ustreamer made my night.

Calling All Ustreamers! Vote Ustream.TV for SXSW People’s Choice Award!

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First, the good news: Ustream.TV has been selected as a finalist for the prestigious SXSW Web Awards! We have all been nominated in the TV/Film category, the winner of which will be selected by a panel of SXSW judges, and announced at the Ceremony March 9, 2008. The nomination is in no small part because of the great content produced by our lovely and talented Ustreamers!

That’s the good news. Here’s the GREAT news:

As a finalist, Ustream.TV also qualifies for the People’s Choice Awards , as voted-in by YOU. Simply click here to vote: http://sxsw.com/peoples_choice . You can vote up to once a day per email address until March 3, so don’t be shy about setting yourself up a daily reminder. We actually have a great chance at winning the People Choice Awards, precisely because of our devoted and growing community of Ustreamers and viewers like you.

When you enter the voting area be sure to look for Ustream.TV under the FILM/TV Category, as indexed on the right column like so:


Help spread the good word; tell a friend, tell a viewer, tell an audience. Again, the link to vote for Ustream.TV: http://sxsw.com/peoples_choice

We’ll see yall in Austin!

About the SXSW People’s Choice Web Awards:

The judges had their say — now it’s your turn! Sign up to vote daily for your favorite finalists from this year’s SXSW Web Awards competition. Don’t miss your chance to vote once daily until midnight on Monday, March 3.

Past winners of this award include popular online destinations such as Eminem.com, Dogster, Kewlbox and Social Saga. What site will take home the trophy and bragging rights this year? The People’s Choice Award recipient (along with the Best of Show and eighteen category winners) will be announced at the 11th Annual SXSW Web Awards Ceremony // Presented by Adobe on Sunday evening, March 9 at the Hilton Austin Downtown. This highly-entertaining evening includes the Web Awards Pre-Party, plenty of industry peers and emcee Eugene Mirman. Register now for a SXSW Interactive, Gold or Platinum badge to be part of this exciting event.

James Blunt and Missy Higgins to perform live on Ustream.TV!

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Anyone else in the mood for dreamy, guitar-strumming singer-songwriters? Boy are you in luck!

Ustream.TV is proud to present acoustic performances by not one, but TWO swoon-inducing artists; one ech for the guys AND the gals! The good folks at Sophie’s Lounge in San Diego presents Australian music indie rock luminaries Missy Higgins and James Blunt, this Friday and Saturday respectively, 11:30 AM Pacific / 7:30 PM London. Check them both out on Sophie’s Lounge Ustream channel.

Sophie’s Lounge
, a project of Sophie’s 103.7 in San Diego, regularly puts on intimate, exclusive acoustic performances by some of the best artists in the world. This Friday and Saturday, Sophie’s Lounge is inviting the world to experience the live music magic!

About Missy Higgins

Missy Higgins is an award-winning Australian singer-songwriter, best known for her hit singles “Scar” and “The Special Two” off her debut album The Sound of White. Her second album, On a Clear Night was released in April 2007.

On July 7, 2007, Higgins participated in the Australian leg of Live Earth performing her own set, as well as joining Paul Kelly, Kev Carmody and John Butler on stage for the song “From Little Things Big Things Grow.” The song could have been considered “the event’s anthem” and Rolling Stone cited it as a highlight, stating that the “whole crowd sung along – all eleven verses.”

In 2004, Higgins was nominated in four categories at the ARIA Awards. These included “Best Female Artist” and “Single of the Year”. At the awards ceremony on October 17 she received the award for “Best Pop Release”.

Have a taste of Missy’s music here:


About James Blunt
James Blunt is an English singer-songwriter whose debut album, Back to Bedlam, and single releases — especially the number one hit “You’re Beautiful” — brought him to fame in 2005. His style is a mix of pop, folk and acoustic rock. Along with vocals, James Blunt plays a wide variety of instruments including the piano, guitar, organ, marimba and mellotron. He is signed to Linda Perry’s American label Custard Records. Blunt became the first British artist to top the American singles chart in nearly a decade when his song “You’re Beautiful” reached number one on the Billboard Hot 100 in 2006; the last British artist to do so had been Elton John in 1997 with the song “Candle in the Wind 1997”. Blunt won two BRIT Awards and was nominated for five Grammy Awards in 2006.Have a taste of James Blunt’s music here: