Tag Archives: Sony

Gain Massive Viewership for Your Live Event!

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You’ve created outstanding content for your live event and put together all the elements of a top-notch video stream. Now, the only question is, who’s going to see it?

Streaming video captures all the excitement and real-time interaction that only a live event can deliver … but only if you have an audience. Email, social media, and organic search traffic can help get more eyeballs on your live content — but are they enough?

In our next webinar, Ustream Director of Demand Generation David Hewlett will give you the scoop on new, innovative approaches to driving audiences to your live video events. Join David on Thursday, July 30 to learn

  • Why traditional means of promoting your live event are still effective … but they’re not enough on their own
  • How to grow your audience while your event is taking place
  • How Sony gained more than 8 million impressions for a single live streaming event
  • How to increase brand exposure, drive profitability, and engage viewers for your next event

Massive Viewership: From Local Broadcast to Global Event kicks off Thursday, July 30 at 11 a.m. PT. Click here to reserve your spot today!

Streaming Your Way to Marketing Success

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Marketers across industries, from Fortune 100 companies to small businesses, are facing the same problem: How can we rise above the noise and get our message through to our audience?

A recent study by the University of California, Davis, revealed that the average person is exposed to 100,000 words every day — the equivalent of an entire novel. It’s more challenging than ever to deliver a message that not only engages your audience, but that they’ll retain and recall later.

This is the challenge that Ustream’s David Gibbons addressed in our webinar “Streaming Your Way to Marketing Success,” co-produced by MarketingProfs.

Watch the webinar recording to learn

  • Why marketers can look to television —particularly live television — as a role model in engaging audiences
  • How live video outperforms recorded video in terms of average viewing time
  • How Salesforce combined live video with social streaming to share its CEO’s keynote address with 50,000 people around the world — and LiveAd to capture new visitors
  • How Sony used live video to broadcast the PS4 launch event to a worldwide audience of 8 million viewers — in eight different languages simultaneously

Watch “Streaming Your Way to Marketing Success” now

Audience engagement is key to getting your message heard and remembered.

Audience engagement is key to getting your message heard and remembered.

Ustream Unveils Latest Video Platforms at NAB 2015

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From April 11 through 16, nearly 100,000 professionals from 159 countries will gather in Las Vegas to encounter the latest innovations in content creation and delivery. The 2015 NAB Show offers content professionals from all industries the chance to get hands-on experience with emerging technologies and enjoy unprecedented networking and learning opportunities.

Team Ustream will be on the scene to give attendees demonstraions of our newest innovations. Stop by booth number SL8511 to say hello and learn how marketers can leverage video to improve lead quality and lower customer acquisition costs, how enterprises and organizations can secure their streams for private audiences and how broadcasters can leverage the most scalable streaming platform for reliable, high-definition viewer experiences.

Many of our clients and partners will be there as well, and several of them will be livecasting from the show floor. Be sure to check out these customers and partners and their Ustream channels:

In addition, JVC will be showing off new cameras with one-click streaming via Ustream.

And remember to follow all the pre-show action on Twitter with the hashtag #NABShow. If you’re planning on being there, tweet us at @Ustream and we’ll keep an eye out for you!

CES 2014 Live: How Top Brands in Tech are Ustreaming to a Global Audience

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Lights, Camera, Ustream!

Thanks to live technology, viewers around the globe have a virtual seat at CES 2014 in Las Vegas. Providing a professional broadcast environment, premium content can now be pushed to any screen across various smart devices. The CES experience can now be showcased in a cost effective way; eliminating expensive satellite trucks with seamless integration of high encoding, switching equipment and all-in-one production systems. Let’s take a look at these professional live streams by tech powerhouses Sony,TechCrunch and Samsung are taking the wow factor to a whole new level in real time.

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Weekly Digest: E3 and Transit of Venus Live!

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E3 Live on Ustream
The Electronic Entertainment Expo (or E3 as it is commonly known) is THE place for gaming companies to unveil their latest releases, and many of the top companies will be streaming their press conferences live on Ustream! Keep reading for a schedule of events.

GameTrailers Live Coverage
Monday, June 4 – Tuesday, June 5
GameTrailers will bring you two full days of E3 coverage and over 50 world exclusives. They’ll be streaming every major press conference from the likes of XBox, EA, Ubisoft, and more. [clear here]

Sony PS3 Press Conference
Monday, June 4 at 5:30p PT/8:30p ET
Sony will hold their highly anticipated PS3 press conference on Monday where they’ll talk more about their newly unveiled partnership with Sound Shapes and what that means for their PS3 console.

Nintendo E3 Press Conference
Tuesday, June 5 at 9a PT/12p ET
There’s a lot of buzz surrounding Nintendo’s expected release of the 2nd generation Wii U console at E3. Be sure to tune in to their live press conference to see what else they have in store for the coming year!

Nintendo E3 Developer Roundtable
Wednesday, June 6 at 6p PT/9p ET
Nintendo’s developer roundtable is where the company’s CEO Mr. Miyamoto has famously unveiled games like The Legend of Zelda and Super Smash Brothers. Be sure to tune in to see what new features and games the company will develop next!

Stuff We Like Live Coverage
Monday, June 4 – Wednesday, June 6
Stuff We Like is also live covering E3 and they have a huge library of video game teasers on their channel as well.


Transit of Venus
The Transit of Venus is one of the rarest celestial events, and since this will be the last one until 2117–it’s quite literally going to be the chance of a lifetime to see it. Don’t blind yourself staring at the sky though–we have plenty of ways for you to safely see the phenomenon on Ustream.

Smithsonian Air & Space Museum
Tuesday, June 5 at 2:45p PT/5:45p ET
Smithsonian scientists will explain the significance of this event live, while they broadcast an image from their solar telescope.


Stargazers Transit of Venus Live!
Tuesday, June 5 at 3p PT/6p ET
Next up, the planetary enthusiasts at Stargazers will have an excellent (and safe!) view of the sun for you to check out on Ustream.

Ustream’s Guide to CES 2012!

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Spread the word, tune in and see industry giants unveil their latest shiny, sleek tech toys. Everything from cameras to computers to TV’s and remote-controlled helicopters will be on display, and you’ll get to hear commentary and interviews with tech writers, bloggers, and celebrities live from the show floor! It all kicks off Monday, January 9th in Las Vegas, so be sure to tune in to see live coverage from the following broadcasters:

Join TechCrunch staffers on the CES floor starting on Sunday, Jan. 8 at 4pm PT/7pm ET. They’ll be live every day giving updates and sharing demos with viewers. [clear here]

CNET editors will be live from the show floor starting on Sunday with everything from a “Best of CES” awards show to interviews with celebrities to product reviews! They’ll also be live all day Monday streaming press conferences! For a complete schedule, check their channel page. [clear here]

Leo Laporte/TWiT tv
Leo Laporte and his “This Week in Tech” team will be roaming the show floor all week discussing the latest product launches! [clear here]

Tech Podcast Network

The Tech Podcast Network will bring you live interviews with vendors from the show floor, a “pick of the day,” and tons of interviews with attendees. [clear here]

Sony Press Conference
Monday, January 9 at 5pm PT/8pm ET
Want to get the first look at Sony’s product lineup for 2012 and beyond? Tune in to their official press conference on Monday! [clear here]

Panasonic Press Conference
Panasonic will be broadcasting their official press conference from CES on Monday, Jan. 9 at 3pm PT/6pm ET. Then on January 10th and 11th, be sure to tune in to ask questions to Panasonic experts, celebrities, and media members. [clear here]

The Vergecast
Over the course of CES, the editors at The Verge will transform their operation into a mobile editorial and production studio to cover every development, press conference, and news item coming out of the conference.