Tag Archives: PRSA

Live Video Meets Public Relations and Advertising: How to Extend Your Reach and Win New Customers

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Last week Ustream’s SVP of Marketing, David Thompson, and the Vice President of Digital & TV Entertainment at Emmis NY, Lin Dai, hosted a workshop at PRSA’s 2013 International Conference in Philadelphia titledLive Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers.”  It became clear during the workshop that publicists are interested in integrating live video into their publicity plans, but many of them either didn’t know where to start, or they already had a plan, but weren’t sure how to get the best ROI.  Integrating video into your B2B and B2C plans has been such a hot topic lately; we’re fielding inquiries like these more and more lately. And because we get questions like these so often, I decided to write an article highlighting David and Lin’s five points for how to seamlessly integrate live video into your publicity plan. Continue reading