Inspired as I was by Matt’s Social Marketing entry, I wanted to add my 2 cents worth on the topic: embedded syndication.
By the way, we are completely open to your tips and tactics on how successful ways of promoting live online shows. Leave them in the comments, or write an entry about it in your own blog for us to link to.
Syndication: Get It Embedded
Sometimes it’s hard to get people to watch a show at a prescribed time. Instead of getting viewers to come to you, try going to where the eyeballs are already at.
Whenever possible, embed your stream on web properties that already have inborn traffic. Get stakeholders involved in promoting the show, and while you’re at it, give them your embed code to throw up alongside any online promotion they might do. Think strategically about all the stakeholders involved in your content, if/where they have an online presence, if any other web properties might be interested in these stakeholders, and how to get your stream up so that it makes sense for everyone involved.
For example, if you have a guest musician on your show, have them throw up an embed to the video right on the destination page they might be promoting their appearance, whether it be a Myspace, a blog, or any other online social media presence. Perhaps this artist has an online fan club that might be interested in the content – shoot ‘em an embed code along with the URL. Perhaps the artist himself can put out a call in the beginning of the show to have his fans throw up the embedded video on their pages. And so on and so forth until the point of diminishing return.
It’s a way to
hypnotize convert entice eyeballs that happen to be on any given stakeholder site during the actual live stream. The embed code is short, easy, and innately promiscuous; don’t be shy about sharing it far and wide!