Tag Archives: LiveAd

Mazda video case study: Driving 100x more viewers to a product launch using IBM Cloud Video

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A new Mazda video case study shows how live video can achieve spectacular results.

A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become  the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”

When a new Mazda design is unveiled, many fans would love to see it live, so Mazda decided to supplement media coverage by streaming its new product introductions live using IBM Cloud Video.  At the LA Auto Show in 2015, 3,400 unique viewers watched from all over the world when the company unveiled the MX-5 RF.

One year later, Mazda introduced the CX-5 crossover, also at the LA Auto Show.  This time, it added IBM Cloud Video’s LiveAd service, which streams video footage inside standard ad units that can be placed on sites all over the web.  The ads enable viewers to see live footage without leaving the site they’re on. They can mouse over the ad unit to expand it, and click to watch full screen. In the days before the event, LiveAd units show footage teasing what was to come. During the event, the ads showed stage action live. Afterwards, the ads played recap footage.

The results were amazing. With LiveAd, Mazda attracted 390,000 people instead of 3,400–that’s 100 times more viewers than the same event the year before. “Using LiveAd and IBM Cloud Video, we’re able to reach beyond the 300 press people at the event to reach 390,000 people interested in what we’re doing,” said Mike Garant, manager, digital marketing at Mazda. An infographic and two-minute video tell more about how the company achieved these results.

Download Infographic

Gain Massive Viewership for Your Live Event!

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You’ve created outstanding content for your live event and put together all the elements of a top-notch video stream. Now, the only question is, who’s going to see it?

Streaming video captures all the excitement and real-time interaction that only a live event can deliver … but only if you have an audience. Email, social media, and organic search traffic can help get more eyeballs on your live content — but are they enough?

In our next webinar, Ustream Director of Demand Generation David Hewlett will give you the scoop on new, innovative approaches to driving audiences to your live video events. Join David on Thursday, July 30 to learn

  • Why traditional means of promoting your live event are still effective … but they’re not enough on their own
  • How to grow your audience while your event is taking place
  • How Sony gained more than 8 million impressions for a single live streaming event
  • How to increase brand exposure, drive profitability, and engage viewers for your next event

Massive Viewership: From Local Broadcast to Global Event kicks off Thursday, July 30 at 11 a.m. PT. Click here to reserve your spot today!

LiveAd – The Ultimate Game Changer for Advertisers

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The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.


Live streaming video by Ustream

What is LiveAd? Continue reading