Tag Archives: live video

The Revolution Will Be Ustreamed – Citizen Broadcasters Allow U to Witness Ukraine Protests LIVE

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Stay up to date on the latest developments happening in the Ukraine, thanks to these citizen broadcasters’ live video reports of Kiev‘s Euromaiden protests and police crackdowns.

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Live Video is Reshaping the Ad Game – Here’s How to Make it Work for Your Brand

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What does Martha Stewart, Playstation, Salesforce, HBO’s True Blood and radio station Hot97 have in common? Each have become digital influencers in their own right, by utilizing the latest, innovative tool reshaping the advertising landscape: Live Video. In an era when technology and human interaction are intersecting in new ways, adapting multi-dimensional means of engaging your audience is key.

 Curious on how to optimize the effectiveness of your advertising campaigns to global audiences? Get ready to take notes, people. In this week’s live webinar, SVP of Marketing David Thompson showcased each brand’s boundary pushing strategies on the Ustream platform, and the number shattering stats surrounding their successful live-streamed campaigns.

 Read more for a recap of our SVP’s informative webinar and educate yourself on the latest trend in digital engagement optimization: the live video experience. Continue reading

Ustream for Android tablets

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Hey, it’s Gergo from the Ustream Product team! Today, I am thrilled to announce the major update for our Ustream app on Android, which now brings the full power of the Ustream experience to Android tablets and mobile phones.

Ustream for Android

The new Ustream app, supported on Android 2.1 and newer, boasts a whole set of tablet optimizations in addition to several important mobile updates. Let me guide you through the top highlights.

Explore and Go Live on tablets

  • Discover live, upcoming, and recent events, or explore by category.
  • Go live and interact with your audience by issuing a poll or chatting.
  • Access shows from your Ustream Crowds and events that you’re attending.
  • Watch featured shows of recommended Ustreamers.
  • Navigate through brand new screens with spiffy dark design theme.

New tablet screens

Enjoy improvements on your phone

  • Move the app to SD card to free up storage space.
  • Watch even more shows and videos on mobile with new, enhanced format handling.
  • Use the app on even more supported devices, now including Nexus S.

Mobile features

Get it now!

  • QRread the QR code with your device or click it in your browser
  • you can also search for ‘Ustream’ in the Market app on your device

We’d love to hear from you! We are inspired by our users’ valuable feedback. Go ahead, drop us a note at feedback@ustream.tv. Also, we’re working on other exciting features to give you the best personalized Ustream experience, anytime, anywhere. Stay tuned for more updates!

Gergo Radnoczi
Android Product Owner
Ustream, Inc.

GergoRad

Gergo is responsible for the Android products at Ustream. He works in tight cooperation with the Android developer team, the designers, product architects, sales and marketing. He defines strategies, approves designs and specifications, prioritizes development tasks, reviews implemented features and schedules their release. You can follow @GergoRad on Twitter.

The Anatomy of a Successful Music Broadcast Event

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Guiding countless artists and musicians through the live broadcast experience, you learn a tip or two regarding the science of a successful broadcast. There are a few elements involved that really contribute to a successful music broadcast: content, interactivity, promotion, and most importantly, distribution (aka embed syndication). Half of my job entails that our featured broadcasters hit on as many of those criteria as possible.

Enter Amalgam Digital. The indie online record label with a penchant for innovative online initiatives put together a pitch perfect broadcast event for their newly acquired star talent, rapper Joe Budden. Once upon a time, Joe Budden was a Grammy-nominated, major-label artist with a monster single in heavy rotation.

Half a decade later, Joe Budden and the Amalgam Digital team organized a broadcast event that far outperformed most of the bigger name, currently “hot” artists that have passed through the broadband walls of Ustream.TV.

Here’s how they did it…

Content:
The concept was simple but effective: Joe Budden would start the broadcast with a Q-and-A webchat, then segway into the final studio session as he worked on the finishing touches of his upcoming “Padded Room” album. This works on several levels:

1.) Interactivity: Live video allows for real-time interactions — take advantage of it. Viewers can watch recorded content anytime they want and leave one-off comments, but there’s only one chance to BE a part of the content. Give your fans that in-the-moment excuse to show up on time.

2.) Exclusive peak at the creative process: Watching two hours of someone’s workday can be boring if it’s pre-recorded. But there’s a certain magic to hearing snippets of an anticipated album for the first time, especially AS it’s being created. Give your fans a chance to say “I was there when…”

3.) Stamina: Broadcast events are like real-world music events; sometimes folks show up late. Joe Budden planned on going 3+ hours, giving his fans plenty of time to gather around and build viewership momentum. Too often, artists shut off a broadcast after chatting for 30 minutes, leaving their fans hanging at the peak of their interest. Give your broadcast a breathing chance to go viral… go for the distance!

While the Budden event was clearly a one-off, I should also mention that regularly scheduled programming also plays well over live video.

And that’s content for ‘ya… let that marinate as you cook up some creative inspiration.

Promotion:

If a tree falls in an empty forest, does it make a sound?

Amalgam Digital did a great job making sure that forest was full of people. Two days before the broadcast, Amalgam sent out a press release announcement to their network of bloggers and online pubs. Pitching it as an innovative live broadcast event that it was, several online publications bit:

Myspace, Myspace, Myspace…

… and Purevolume and Facebook and Virb and blogs and websites and label sites. Make blasts, embed onto your profile.

Get creative. Ask your fans to take embeds and throw it up wherever they can. Give out an autographed CD to the fan that embeds and blasts on the most amount of websites, blogs and landing pages.

Embed Syndication:

But more than just getting the word out, Amalgam took the next critical leap and hooked uber hip-hop blog Nahright.com to syndicate/embed the entire experience from it’s own eyeball-heavy domain:

Once it hit Nahright.com, a trail of copycat blogs picked up the syndication embeds, effectively creating an instantaneous viral trail on a LIVE event! Check out some of the stops on the trail:

Tapedown.com
DigitialUnderground.com
YoRapper.com
Realtalkny.Uproxx.com

Sometimes broadcasters get protective over their content and their own destination sites. Indeed, 90% of the Budden studiocast was viewed via embeds outside of the Amalgam/Ustream domain.

Ask team Budden yourself, and they’ll tell you that embedded distribution via Nahright was directly responsible for their record-smashing traffic on AmalgamDigital.com. Taking advantage of Ustream’s hyperlinkable text overlays (see below), Amalgam brought Joe Budden front and center to where the eyeballs were already glued. The in-video hyperlink overlay effectively converted those viewers who were already hooked:

Lesson being, be very open about your content. Don’t have access to uber-bloggers? Start with the sites you have control of. Post and embed on your Myspace and Purevolume accounts, your blogs, your sites, etc. Give your fanclub or street team the embed codes, and let them go wild tagging up the clean white walls of the internets. Send out text message blasts to your friends.

Point being, go directly to where the eyeballs are at. Attenion spans are short these days, so fid ways to reduce the amoun of clicks it takes to get to your show, and you’re golden.

The Aftermath:

Digital Amalgam smashed their previous single-day traffic numbers, translating into a spike in pre-order sales for their digital music storefront. With an ounce of creative vision and a dash of inspired execution, Jay and Felix over at Amalgam Digital took advantage of Ustream’s gratis platform to the fullest, garnering the type of Buzz and PR normally reserved for big budget marketing campaign.

Do you have the next killer idea for your artist or music event? I’d love to hear it out and help you execute. Shoot your idea and contact on over to music ustream dot TV. Let’s make it happen!

Stream videos at Ustream

Taking You Inside The Republican National Convention

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With five live video feeds, including a Spanish version of the main feed, everyone with an internet connection is equipped to watch the Republican National Convention. We’re honored and excited to give you the list of live RNC streams – giving you complete coverage and even back stage access. Enjoy!

RNC Main Stream:

Birds Eye View of The Convention Center (AKA the “Eagle Cam”):

Radio Row Interviews:

Backstage Interviews:

RNC Main Stream (In Spanish):

iPhone Day!

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I can’t wait to play Monkey Ball! Just talking about it induces visions of tilting my new iPhone 3G around to control that little guy. I can’t wait until Friday.

And neither should you, because Ustream is going to be PACKED with iPhone content. We’ve got iPhone all day! In the morning we have live streams coming from the extremely long iPhone lines… Those crazy people have already started camping out! Following that Ustream will be treated to demos of major iPhone apps. Who will demo them? Some random guy on his iPhone? Nope. The developers themselves will personally be walking you through their app. How awesome is that?

So go get your iPhone 3G and join us on Ustream. It’s iPhone day baby.

“No, dude, seriously a robot’s about to attack you!” – Caption Contest

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Luckily this Yellow Clothed Ustreamer survived the robot attack (at least we hope so). Thanks to Danny Burleson for the caption! WIN! (if you want to see the submissions go here (http://www.ustream.tv/blog/2008/05/08/rocking-ustream-shwag-caption-contest/) AND to subscribe to our blog go here (http://feeds.feedburner.com/ustream/EDsd))

Chick-chick-boom: The First International Beatbox Battle Convention to be on Ustream this Friday!

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Beatboxing: the art of producing drum beats, rhythm, and musical sounds using one’s mouth, lips, tongue, and voice, all while sounding freaking sweet. Its one of those things that pushes the limits of human creativity and musical talent, and when its done with skill there isn’t much else that’s cooler. This Friday beat boxers from around the world will be meeting in Berlin to show off their skills. Get pumped, this is going to awesome.

Channel: http://ustream.tv/channel/beatbox-battle

Check out the schedule:

31.01.2008 Meet & Greet – 21:00-01:00 Uhr – Generator Hostel

TAG-TEAMS (10min each)

Bodizzle & Misko – Germany
Rey & Cuba – Estonia
Fany & Nasty – Czech Republic
Mastee & King Exxx – Germany
Ceto & Beathead – Belgium
Blady Kris & Tik Tak – Poland
Erni33 & Holmster – Germany
Nabil & Sniggy – The Netherlands
Lytos & MarkOoz – Spain
Skiller & Red One – Bulgaria

INTERNATIONAL STYLES (10min each)

Dhap – Italy
Marquant – United States
Marcel – Switzerland
Karim – Austria
Slizzer – Luxembourg

01.02.2008 Showcase 21:00-02:30 Uhr – Studio Osthafen

SOLO ARTISTS (10min each)

ZeDe – Switzerland
Roxorloops – Belgium
Revolution – Hungary
Micspawn – France
Robeat – Germany
Ezra – France
Boy Kot – Czech Republic
Dharni – Singapore

FEMALE SKILLS (30min Block)

Fati – France
Steffe la Chef – Switzerland
Cheryl – The Netherlands
Squeak – Poland

TEAM INTERNATIONAL (10min each)

Massive Beats Crew – Austria
Oralic Sound Machines – Germany
Beat Warriors – Finland
Beatburger Band – Czech Republic
4X Sample – Germany
Leading Voices – Worldwide
Switch – France
Ruff, Rugged´n Raw! – Iceland

SPECIAL SHOWCASE (10min each)

Eclips – France
Camero – Switzerland
Adam Matta – United States
Beatbox Eliot & MC – Germany
Zeero & P-RZM – Germany