Tag Archives: live video

Ustream Live Video Channel Racks Up 309 Million Views

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A Ustream channel broadcasting from a certain livecam in Decorah, Iowa has become the latest Internet video sensation. In fact, it is possibly the most popular live video of all time with more than 309 million views and 94,000 subscribers.

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The camera, operated by the Raptor Research Project, is located above a bald eagle nest, and last Wednesday night it captured the mother eagle laying her first egg of 2015. By Thursday morning, the channel has racked up an additional 181,000 views.

The Decorah eagles aren’t the only feathered friends building a worldwide audience on Ustream. The OKC Great Horned Owl-Cam channel broadcasts live from a second-story planter ledge at a home in Oklahoma City, where a family of Great Horned Owls made its home in 2012. Now in “Season 4,” the channel has more than 9,000 subscribers and has amassed more than 5.7 million views worldwide.

While these windows into nature are always appealing to a broad audience, they are also a testimonial to the power of live video. Live video is a powerful, tool engaging people with emotional content. Yet, it enables the broadcaster to reach a much larger audience than would ever be possible in-person at a live event. That’s why live video as a communications tool is gaining traction in the enterprise and being used to share exciting corporate events like conferences, product launches, shareholder meetings, executive presentations, trainings, and more.

Here are a couple of tweets you can use if you’d like to share this exciting event with others:

Eagle lays egg live: http://bit.ly/17AmVcC 309+ mil views, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW

Power of live video, 309+ mil views: http://bit.ly/17AmVcC, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW

Century-Old Event Goes High Tech with Ustream

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When the nation’s top dogs take center stage next week at the Westminster Kennel Club Dog Show, viewers around the world will enjoy the event live via Ustream.

Dating back to 1877, the Westminster show is the second–longest continuously held sporting event in the United States, behind only the Kentucky Derby. Despite the WKC’s roots in the 19th century, it has embraced modern, high-tech communications with Ustream live video streaming to bring the action and emotions to viewers around the globe.

On Monday, February 16, beginning at 8 p.m. EST, the hound, toy, non-sporting and herding groups will be in the spotlight. On Tuesday, beginning at 7:30 p.m. EST, viewers will enjoy the sporting, working and terrier groups … and the highly anticipated Best in Show announcement!

Of course, the event entails far more action than can be captured on a single channel. That’s why the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring, plus a live Twitter feed tracking the hashtag #WKCDogShow.

For a list of breeds, ring assignments and schedules, check out the 2015 Judging Program.

By the way, the Ustream team has a number of four-legged coworkers who will be watching and rooting online for their favorites. Here are the dogs of Ustream:

'kui

‘kui

Odie

Odie

Lucy

Lucy

Maverick

Maverick

Aja

Aja

Ray

Ray

Meagan

Meagan

Valentino

Valentino


To follow all the action from the Westminster Kennel Club Dog show, visit any one of their channels (see list above) beginning at 8 p.m. EST on Monday!

Wainhouse Research: Businesses Finding Fresh Applications for Live Streaming Video

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Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.

Read the full report here.

In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including

  • Customer service
  • Corporate branding and advertising
  • IT support
  • Product launch
  • Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications

% of Enterprises Deploying Various One-to-Many Video Applications

The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”

For more results from the survey and their implications on the future of live streaming video for business, you can read the full Wainhouse report here.

Engage! Using Live Streaming Video to Build Employee Involvement

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Researchers from Deloitte recently asked more than 2,500 business and HR leaders to rate the urgency of numerous business issues, ranging from workforce capability to diversity and inclusion. No less than 79 percent of respondents rated the issue of employee retention and engagement as “urgent” or “important.”

And how are they doing on that front? Not so great, according to a separate survey by Gallup:

An alarming 70% of American workers are not showing up to work committed to delivering their best performance, and this has serious implications for the bottom line of individual companies and the U.S. economy as a whole.

What’s a CEO to do?

Smart leaders are realizing that, if employees are going to be engaged in their work, they need a direct line to top management. From the mailroom to the boardroom, employees need to know the organization’s mission, they need to know what success looks like, and they need to know that management cares — and they don’t want to read about it in an email.

That’s where live streaming video comes in.

Live streaming video offers employees real-time engagement with top leadership, whether those leaders are delivering prepared presentations or answering questions off the cuff at a virtual town hall. It builds a personal bridge that can fuel a whole new attitude toward the organization and the employee’s role within it.

Take a look at what Ustream client Zuora did when its employee base grew to span across nine time zones. By taking the company’s weekly meetings online via live video, Founder & CEO Tien Tzuo was able to bring Zuora’s workforce “under one virtual roof,” where employees could interact and ask questions in real time. “Ustream has been a big part of helping us keep that small company feel,” says Tzuo. “[It] allows us to create a really rich, interactive experience.”

How can live streaming video help you create a more engaged workforce? Learn more from by registering for our webinar “Business Use Cases for Live Video Streaming” here.

Webinar: Live Video Boosts Sales, Marketing, Media Presence

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On Thursday, January 22nd, Ustream CEO Brad Hunstable and Steve Vonder Haar, Senior Analyst at Wainhouse Research, will co-present The Burgeoning Set of Use Cases for Live Video Streaming,” a live webinar highlighting enterprise uses of live streaming video beyond internal presentations.

According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.

Companies Deployed One-to-Many Online Video for Specified Application

One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.

Other case studies to be presented will feature

  • “This Week in Technology” (TWiT), which has built a media brand around live streaming video
  • iStrategy Labs, which leverages video to promote marketing interaction
  • Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
  • Zuora, which uses live video to keep employees connected across nine time zones

The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit http://www.ustream.tv/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw

Ustream CEO to Join Real-Time Academy

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Ustream CEO Brad Hunstable has been invited to join the Real-Time Academy of Short Form Arts & Sciences, a consortium of leaders in technology, journalism, business, and culture that plays a vital role in choosing the winners of the Shorty Awards, honoring the best content producers in social media.

Among the Academy’s current members are Apple co-founder Steve Wozniak, General Electric CMO Beth Comstock, Craigslist founder Craig Newmark, actor/writer Stephen Fry, and author Neil Gaiman.

Brad SM

Now in their seventh year, the Shorty Awards “honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web.” Every year, millions of people take to Twitter to submit their favorite content creators from entertainment, news and media, technology and innovation, arts and design, and global issues as Shorty Award nominees.

The Academy will choose the winners of the 7th Annual Shorty Awards when finalists are determined at the end of February. Each Academy member is assigned about 10 categories based on his or her area of expertise, with about seven finalists per category. The judging process will take place from February 27 to March 9, and winners will be announced in April at a live-streamed ceremony in New York City.

General nominations for the 7th Annual Shorty Awards will open early this year; for information about nominating brands, agencies, and organizations visit the Shorty Awards website.

Ustream for Change Embraces Luz Para Venezuela

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When we launched Ustream for Change two months ago, we were overwhelmed with the positive response we received toward the cause. Citizen journalism had been at the core of the Ustream platform since the beginning, so creating a formalized program to educate and enable anyone who wanted to use live video for social change with the tools to do so, seemed like the next logical step.

After sifting through more than 170 applications, we are proud to announce that Miami-based non-profit Luz Para Venezuela (Light for Venezuela), will be our first member voted in by our internal committee.

Luz Para Venezuela’s Ustream Channel: http://www.ustream.tv/luzparavenezuela

Luz Para Venezuela protest

Ustream for Change was created to advance Ustream’s mission to empower businesses and societies to be more transparent and productive through the innovative use of live video.  Luz Para Venezuela demonstrates our mission by committing to provide real, un-edited coverage from the situation in Venezuela where the government has chosen to censor local and international media from broadcasting protests and civil unrest as it spreads across the country.


Live streaming video by Ustream

 

Learn more about our exciting new program HERE, or read our press release HERE.

Trend Watch: Live Box Breaking on Ustream

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Box Breaking has become big business over the last year. Even sports card manufactures, like Topps and Panini America, have taken notice; showing signs of encouragement for some of the top box and case breakers. By adding the element of live video, box breaking has become an innovative facet of the sports card hobby, revolutionizing the game of card collecting.

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The Hottest Trend on the Red Carpet This Year? USTREAM!

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The People’s Choice Awards made major buzz in the Entertainment universe last week, engaging fans around the world with the power of live video. Showcasing the best of television, movies, and music, this year’s award show was not only decided by the fans, a record number of viewers took advantage of watching every moment in live time on the Ustream platform.

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Live Footage of Kiev Protests, as Told by Citizen Broadcaster Gifs

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For a LIVE guide of protest streams by broadcasters in Kiev, check out our previous Ustream blog: ‘Happening NOW – Live Footage of Chaos in Kiev’

 

 


 

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