Tag Archives: live video

Video is the Leader of Content Marketing

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When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.

Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.

Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:

  •       55 percent of people watch videos online every day.
  •       Video takes up 57 percent of consumer Internet traffic.
  •       Online video now accounts for 50 percent of all mobile traffic.
  •       Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
  •       52 percent of marketing professionals point to video as the content type with the best ROI.

“Too expensive?” Not anymore.

Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.

Streaming’s gone mainstream

When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”

With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:

  •       Live product launches
  •       Virtual conferences
  •       Brand exposure
  •       And more!

So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.

Not convinced?

Check out how SONY gained millions of viewers for their PS4 launch by streaming live online.

Ustream Announces SDK for Apple tvOS

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The walled industry that is TV is about to be disrupted in a serious way.

On September 9, 2015, Apple CEO Tim Cook announced the dawn of a new era in television when he launched the latest version of Apple TV, stating that: “the future of television is apps.” With the new version of Apple TV, you’ll be able to customize your Apple TV homescreen with the apps that you use most, adding new ones from an Apple TV app store will offer thousands of apps. Reviews from around the world, including Bloomberg Business, are already calling Apple TV a “game-changer,” saying it will change the way people discover and consume entertainment.

Available now:  the Ustream Software Development Kit (SDK) for tvOS

With the new Ustream SDK for Apple tvOS, Ustream customers can develop apps for Apple TV that can play live and on-demand video content inside the beautiful Apple TV interface. Now, any content can be available on the TV inside people’s living rooms.

Business Blueprint focuses on Apple TV

Business Blueprint is Australia’s leading business education company. In early August of 2015, they launched “The World’s First 24 Hour Small Business Channel”, using Ustream’s player to expand beyond Australia and reach a global audience with their educational programs. Dale Beaumont, CEO of Business Blueprint, describes their results: “Currently we have been broadcasting 24 hours a day for 6 weeks. We’ve learned a lot about how to run a 24/7 channel and we are pleased with the results. We now have clicked over 18,000 subscribers.”

Available via their web app, businessblueprint.com, Business Blueprint’s content can be accessed on any smartphone, tablet, or computer. Beaumont and his team recognized the enormous opportunity presented by Apple TV and began working with Ustream to make their service available on the new platform.  “Ustream was the obvious choice for us. We knew that they would be the first to respond to the new opportunities offered by the Apple TV.” said Beaumont. “Our development team has worked really hard to reformat our web app so that it works on tvOS. Thanks to the support of Ustream, we are now ready to begin our submission to the new App store.”

Business Blueprint - Apple TV - 3

“We are extremely pleased with the result. It looks beautiful and most importantly it works! Our hope is that thousands of new people will get to see and experience our Business Blueprint channel and we can continue help more entrepreneurs around the world.”

Want to learn more about the Ustream SDK for Apple tvOS? Contact Ustream or call +1 (800) 778-3090

How to Get the Most From Your Live Streaming Event

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Live video streaming is rapidly becoming the communication method of choice for companies across a wide range of industries. From internal town halls to worldwide product launches, enterprises are leveraging the power of live video to train, inform, engage and build buzz around the world.

Of course, there’s much more that goes into a video stream than clicking the “Go Live” button. To help you get the most out of your live events, we created a complimentary resource, 10 Tips for Successful Streaming. Download your copy to get handy tips on lighting, audio, audience interaction, re-streaming and more.

Click here to grab your copy of 10 tips for Successful Streaming.

Engaging Your Team with Ustream Align

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In today’s global and mobile economy, team members are as likely to be located across an ocean as down the hall. With a workforce on the go and spread across multiple locations — even multiple continents — top leadership faces a unique challenge in the need to create a cohesive culture and to communicate their visions.

More and more executives are turning to live video streaming to help them communicate with their global teams on a personal level — without the travel expenses.

Ustream Align offers organizations a platform with enterprise-grade security for their all-hands meetings, executive chats, shareholder meetings, town halls, trainings and other internal communications. David Gibbons, Ustream VP of Marketing, will be giving a step-by-step product demonstration and sharing the best practices of our most successful Ustream Align partners, join us on June 25 for our next webinar, Using Ustream Align for Internal Communication Needs.

Live Tech Keynotes to Stream Apple WWDC 2015 Keynotes

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When Apple’s annual Worldwide Developers Conference (WWDC) kicks off today, audiences around the world will be able to join in live via the Live Tech Keynote (LTK) Ustream channel.

LTK commentators John Coles, Joe de Max and Brian Monroe will deliver live coverage from San Francisco’s Moscone Center from June 8 through June 12. The event’s proceedings are expected to cover the upcoming iOS 9, OS X operating system, iTV and more. Keynote speakers will include GoldieBlox Founder and CEO Debbie Sterling, Walt Disney Animator Floyd Norman, and California Institute of Technology astronomer Mike Brown.

To follow all the action, tune in to the LTK Ustream channel beginning today, June 8 at 10am Pacific Time.

Streaming Your Way to Marketing Success

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Marketers across industries, from Fortune 100 companies to small businesses, are facing the same problem: How can we rise above the noise and get our message through to our audience?

A recent study by the University of California, Davis, revealed that the average person is exposed to 100,000 words every day — the equivalent of an entire novel. It’s more challenging than ever to deliver a message that not only engages your audience, but that they’ll retain and recall later.

This is the challenge that Ustream’s David Gibbons addressed in our webinar “Streaming Your Way to Marketing Success,” co-produced by MarketingProfs.

Watch the webinar recording to learn

  • Why marketers can look to television —particularly live television — as a role model in engaging audiences
  • How live video outperforms recorded video in terms of average viewing time
  • How Salesforce combined live video with social streaming to share its CEO’s keynote address with 50,000 people around the world — and LiveAd to capture new visitors
  • How Sony used live video to broadcast the PS4 launch event to a worldwide audience of 8 million viewers — in eight different languages simultaneously

Watch “Streaming Your Way to Marketing Success” now

Audience engagement is key to getting your message heard and remembered.

Audience engagement is key to getting your message heard and remembered.

Ustream Unveils Latest Video Platforms at NAB 2015

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From April 11 through 16, nearly 100,000 professionals from 159 countries will gather in Las Vegas to encounter the latest innovations in content creation and delivery. The 2015 NAB Show offers content professionals from all industries the chance to get hands-on experience with emerging technologies and enjoy unprecedented networking and learning opportunities.

Team Ustream will be on the scene to give attendees demonstraions of our newest innovations. Stop by booth number SL8511 to say hello and learn how marketers can leverage video to improve lead quality and lower customer acquisition costs, how enterprises and organizations can secure their streams for private audiences and how broadcasters can leverage the most scalable streaming platform for reliable, high-definition viewer experiences.

Many of our clients and partners will be there as well, and several of them will be livecasting from the show floor. Be sure to check out these customers and partners and their Ustream channels:

In addition, JVC will be showing off new cameras with one-click streaming via Ustream.

And remember to follow all the pre-show action on Twitter with the hashtag #NABShow. If you’re planning on being there, tweet us at @Ustream and we’ll keep an eye out for you!

Mobile Live Broadcasting For All…by Ustream

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Over the past five years, Ustream went from a lone pioneer in the mobile live video space to the leader in an industry that became a cultural phenomena. Live video broadcast from, and to, mobile devices is literally changing the way people and companies communicate.

Last year alone, Ustream delivered over 75 million mobile live broadcasts, making it the most powerful, robust and scalable mobile live video platform in the world.  Now everyone has a satellite truck in his or her pocket.

Recently, a couple startups have generated a lot of attention around the idea that consumers can share live video on Twitter, leading to speculation that this capability might lead to new behaviors in content sharing for both consumers and companies. We wholeheartedly agree. In fact, we’ve been enabling the changing communications tide for some time:

  • Beginning 2010 and into 2011, more than 5 million viewed the Arab Spring democratic uprisings,
  • In 2011, 50 million viewers witnessed and communicated via Ustream during the Japan earthquake,
  • In 2011, a single citizen broadcast the Occupy Movement for 48 hours to more than 2 million viewers, earning him Time Magazine’s Person of the Year,
  • In 2012, anti-Putin protests broadcast to more than 8 million viewers caused Russia to attack Ustream, and
  • In 2014, citizens of Ukraine broadcast the uprising there to more than 10 million viewers.

To meet the needs of companies who want to leverage this behavior shift, we built a powerful set of APIs that allow anyone to create applications that stream live video from mobile devices.

Very soon, we’ll be announcing an addition to our APIs that makes it trivially easy for anyone to create countless variations on the Meerkat concept to leverage mobile devices and live video to communicate in new and creative ways, while leveraging social networks, like Twitter and Facebook, to share their messages.

To accelerate the development of these applications, Ustream is opening its live mobile broadcasting SDK and APIs to the public. Previously available only to Ustream internal developers, the SDK will allow any company to build a Meerkat-like or other creative live video solution and leverage Ustream’s live video platform for immediate scalability. The APIs and SDK will be free for developers to use to create and test their applications.

Soon, any company will be able use Ustream’s simple SDK to harness the communication power of live video, the ubiquity of mobile devices and the unmatched scalability of Ustream’s platform to market their brands or even communicate corporate direction internally. By bringing to market the ability to ‘build your own’ mobile streaming app, communications from brands, media companies and consumers can co-mingle for the ultimate streaming content experience. Whether it’s sports fans in the stands at a NASCAR race, participants in a triathlon streaming from a GoPro, or attendees at a major keynote at a trade show, more than ever brands and media companies will be able to share live experiences from the viewpoint of the consumer.

In addition to basic video sharing, Ustream is adding powerful enterprise class features like security, eCDN and SSO to deliver true business-ready capabilities. At Ustream, we believe that all companies will be media companies. Our goal is to help them unlock their creative potential with live video.

Developers interested in early access to the SDK should visit our landing page: http://www.ustream.tv/platform/live-broadcasting-sdk

Improve Employee Engagement Through Live Video (New Webinar)

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Did you know that, according to a recent Gallup survey, 70 percent of all American workers are either not engaged or actively disengaged from their jobs?

It’s not just a morale issue. Employee engagement is having an impact on their employers’ bottom line, with the cost of disengaged employees accounting for $450–$550 billion in annual losses of productivity each year.

To reduce the growing challenges associated with disengagement in the workplace, executives are looking for a new, more impactful means of connecting with employees … and finding it in live streaming video.

Live video offers a tool for improving internal communication and driving higher levels of engagement. By broadcasting town halls and other events, senior management can communicate more clearly, more consistently and across all areas of the organization. Employees have opportunities to interact directly with executives in real time, which helps them better understand the company’s mission and to “get on board” with leadership’s vision.

To explore the benefits of live video in building an engaged workforce, Ustream is presenting a live webinar, Improve Employee Engagement Through Live Video, on Thursday, March 19 at 11 a.m. PDT. Webinar host David Gibbons, VP of Marketing at Ustream, will present a series of compelling reasons to integrate video into your employee communication strategy and highlight case studies about companies who are doing just that — with impressive results.

Join us on March 19 to find out how live streaming video can help you break the cycle of detachment and build a more engaged workforce. Grab your spot today!

Ustream Live Video Channel Racks Up 309 Million Views

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A Ustream channel broadcasting from a certain livecam in Decorah, Iowa has become the latest Internet video sensation. In fact, it is possibly the most popular live video of all time with more than 309 million views and 94,000 subscribers.


The camera, operated by the Raptor Research Project, is located above a bald eagle nest, and last Wednesday night it captured the mother eagle laying her first egg of 2015. By Thursday morning, the channel has racked up an additional 181,000 views.

The Decorah eagles aren’t the only feathered friends building a worldwide audience on Ustream. The OKC Great Horned Owl-Cam channel broadcasts live from a second-story planter ledge at a home in Oklahoma City, where a family of Great Horned Owls made its home in 2012. Now in “Season 4,” the channel has more than 9,000 subscribers and has amassed more than 5.7 million views worldwide.

While these windows into nature are always appealing to a broad audience, they are also a testimonial to the power of live video. Live video is a powerful, tool engaging people with emotional content. Yet, it enables the broadcaster to reach a much larger audience than would ever be possible in-person at a live event. That’s why live video as a communications tool is gaining traction in the enterprise and being used to share exciting corporate events like conferences, product launches, shareholder meetings, executive presentations, trainings, and more.

Here are a couple of tweets you can use if you’d like to share this exciting event with others:

Eagle lays egg live: http://bit.ly/17AmVcC 309+ mil views, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW

Power of live video, 309+ mil views: http://bit.ly/17AmVcC, 35 days to #Ustreameaglet@foxnews http://fxn.ws/1z5vouW