Discovery Channel’s Shark Week has become one of the most anticipated media events of the year. For 2015 — Shark Week’s fourth consecutive year on Ustream — real-live shark divers at the National Aquarium will be answering viewer questions live on Ustream.
During last year’s week-long celebration of all things shark-related, more than 60,000 viewers worldwide followed the action on Discovery Channel’s Ustream channels. As Shark Week 2015 gets ready to kick off on July 5, Discovery is planning a special interactive event where viewers can connect with real shark divers.
On July 6, 7 and 8 at 3:20 p.m. Eastern Time, shark divers will appear live on the Blacktip Reef Shark channel to answer questions from the audience and viewers in real time. Viewers will be able to submit questions via the Social Stream or on Twitter using the hashtag #sharkdiverchat.
Be sure to check out the other Shark Week live cams via Ustream channels throughout the week:
- Shark Week: Live Reef Shark Cam
- Shark Week: Mega Shark #1
- Shark Week: Featured Cam
- Shark Week: Hammerhead Cam
- Shark Week: Jaws Strikes Back #1
- Shark Week: Jaws Strikes Back #2
- Shark Week: Jaws Strikes Back #3
- Shark Week: Jaws Strikes Back #4
- Shark Week: Jaws Strikes Back #5
Broadcasters and businesses are using live streaming more creatively these days, which is improving the experience for both the broadcaster and the audience. Discovery Channel’s foresight to not only stream their widely popular Shark Week content, but interact with fans in a real-time setting is something traditional TV is unable to replicate. This type of interactivity represents a growing trend of traditional TV broadcasters and businesses looking to create digital moments to create a groundswell for events and brands.