Tag Archives: Hot97

Live Video is Reshaping the Ad Game – Here’s How to Make it Work for Your Brand

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What does Martha Stewart, Playstation, Salesforce, HBO’s True Blood and radio station Hot97 have in common? Each have become digital influencers in their own right, by utilizing the latest, innovative tool reshaping the advertising landscape: Live Video. In an era when technology and human interaction are intersecting in new ways, adapting multi-dimensional means of engaging your audience is key.

 Curious on how to optimize the effectiveness of your advertising campaigns to global audiences? Get ready to take notes, people. In this week’s live webinar, SVP of Marketing David Thompson showcased each brand’s boundary pushing strategies on the Ustream platform, and the number shattering stats surrounding their successful live-streamed campaigns.

 Read more for a recap of our SVP’s informative webinar and educate yourself on the latest trend in digital engagement optimization: the live video experience. Continue reading

This Weekend on Ustream

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Wooo Friday’s here! And guess what? We have some fun live events to help you celebrate the weekend. Check them out below!

Hot 97 Summer Jam concert
Sunday, June 2 at 11:30a PT/2:30p ET
With a lineup that includes Nicki Minaj, Wale, Trey Songz (swoon), Young Jeezy, Rick Ross, Big Sean, 2 Chainz, Tyga, and more, it’s going to be, in the parlance of the times, off the chain.

MTV Movie Awards Clevver TV red carpet coverage
Sunday, June 2 at 5:30p PT/8:30p ET
Clevver TV will anchor their own red carpet coverage from the MTV Movie Awards. Their hosts will be interviewing some of the night’s honorees as they make their way inside for the show’s infamous “ celebrity spit swapping and A-List antics” (thanks to MTV for that apt verbiage).

The Perks of Being a Wallflower cast chat and trailer premiere
Sunday, June 2 at 8:30p PT/11:30p ET
Get a first look at the trailer for the silver screen adaptation of Stephen Chbosky’s novel, “The Perks of Being a Wallflower.” Chobsky, as well as the film’s stars–Logan Lerman, Emma Watson, and Ezra Miller–will also be on-hand for a live Q&A.

Miss USA crowning moment
Sunday, June 2 at 8p PT/11p ET
You know what they say…it’s not a beauty pageant without sequins, hairspray, and the tears that inevitably come when the crown is placed on the perfectly coiffed winner’s head. The action will continue with a backstage view of the moments after the TV cameras stop rolling.

Weekly Events Calendar 5/29

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LiveParanormal Ghost Hunt
Tuesday, May 29 at 6pm PT/9pm ET
Tune in for a live, interactive 48-hour marathon ghost hunt from Prospect Place in Ohio, one of the most haunted locations in the US! The Live Sci Fi team will be there to talk you through every terrifying paranormal moment!

Miss USA
Wednesday, May 30 at 8pm PT/11pm ET
You can watch the 2012 Miss USA prelims live on Ustream on Wednesday! Meet all the gorgeous girls in the pageant and pick your favorites before Saturday’s final show!

 

Ricki Lake Production Meeting
Thursday, May 31 at 4pm PT/7pm ET
For the next Ricki Lake Show production meeting, the team will be discussing the upcoming show promos, finding experts to bring on the show, the Friends of Ricki Community, and lots of other topics! If you’ve ever wanted to sit in on a full-scale production meeting, now is your chance to see what goes into the making of a hit TV show!

Zumiez Couch Tour
Saturday, June 2 at 12pm PT/3pm ET
Check out the Zumiez Couch Tour coming at you live from Sacramento, CA this weekend! The broadcast will include live performances by A Skylit Drive and Daytrader. Tune in for live skating, music, and fun with the Zumiez team!

Hot97 Summer Jam
Sunday, June 3
It’s summertime, which means concert season is officially in full swing. We’re extra excited to bring Ustream viewers the HOT97 lineup for 2012, including Ustream favorite Nicki Minaj, Young Jeezy, Rick Ross, J. Cole, Wale, Trey Songz, and many more!

Minnesota Stars FC (NASL) at Real Salt Lake (MLS)
Tuesday, May 29 at 4:30pm PT/7:30pm ET
Tune in to see a NASL match between the Minnesota Stars and Real Salt Lake!

 

Seattle Seahawks Town Hall with Pete Carroll
Tuesday, May 29 at 7pm PT/10pm ET
Seahawks head coach Pete Carroll will host a live town hall on Ustream. The event is open to season ticket holders only, but you can tune in live on the Seahawks Ustream channel and tweet questions with #12thManTownHall!

England U19′s v Switzerland U19′s 
Wednesday, May 30 at 11:30am PST/2:30pm EST
European football fans definitely won’t want to miss England U19′s v Switzerland’s U19′s European Soccer Qualifier. Both teams need to win to guarantee they progress in the tournament, so the competition will be fierce!

NASA JPL: NASA Previews NuStar Mission
Wednesday, May 30 at 10am PT/1pm ET
Tune in for the NASA news conference to discuss the upcoming launch of Nuclear Spectroscopic Telescope Array (NuSTAR) which will be on the hunt for black holes! The NuStar is scheduled to launch on June 13, and scientists hope it will teach us a lot more about mysterious black holes.

Russian Protests: Strategy 31
Wednesday, May 30 at 10pm PT/1am ET
On May 31st thousands of protesters will gather in support of the 31st article of the Russian Constitution (which guarantees citizens’ rights to gather peacefully for marches, vigils, etc). In light of the recent elections in Russia and the wave of civil protests there, it should be a lively and well-documented gathering, and arrests are being anticipated.

Bilderberg Secret Meetings Coverage
Thursday, May 31
Citizen Journalist Luke Rudkowski of WeAreChange will be documenting the Bilderberg Group’s annual meeting in Chantilly, VA. These highly secretive, controversial meetings have been taking place since 1954, and bring together around 100 of the world’s top multinational executives, political figures, and others in positions of power.

SeaLaunch Satellite Launch
Thursday, May 31 at 10pm PT/1am ET
ustream.tv/sealaunch
Sea-Launch, a company that launches commercial satellites from floating platforms at the equator, will be launching the IntelSat-19 spacecraft live on Ustream. The action kicks off at 10pm PT, and the llaunch scheduled to occur at approximately 10:23pm PT.