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Preparing for failure is key to success in live video, say customers at IBM Enterprise Video Idea Exchange

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Picture of IBM Cloud Video customer event in San Francisco

IBM Cloud Video customers shared best practices at a customer event in San Francisco,with more events to be staged in Singapore, Chicago, New York, and Dallas.


Live video is so exciting because no one knows what will happen—and just about everything will happen, over time. Expect things to break.

This was the consensus among the customers and practitioners who attended the first IBM Cloud Video Enterprise Video Idea Exchange, on February 9 in San Francisco.

The idea for the event came from a customer on the video team at a top hospitality company. The team stages frequent internal and external broadcasts, and they wanted to talk with other IBM Cloud Video customers to identify best practices for fail-proofing live-streamed events.  The top tip, not surprisingly, was to have redundancies for every component, from internet service provider to encoder.

Ready to fail—and spring back

IBM Cloud Video follows this principle by integrating top content delivery networks around the world through an intelligent software orchestration layer that can detect issues automatically, and switch among CDN’s as needed to maximize resiliency and scalability.

Customers were excited about getting together at the event to learn from each other’s experiences.  A provider of cloud-based identity management led a conversation on how to secure internal enterprise video.  A top career website discussed producing employee town halls, which it holds weekly for as many as 3,000 concurrent global viewers.

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