Tag Archives: Brad Hunstable

Crafting Successful Video Broadcasts: Tips, Techniques and Best Practices from the Pros

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Live video is one of the most compelling trends in corporate marketing and communications today, and for our next webinar, we’re bringing together some top practitioners to share their best strategies for broadcasts that engage, excite and drive results.

Join Ustream CEO Brad Hunstable on August 6 for Crafting Successful Video Broadcasts, featuring a panel of experts that includes

  • Eddie Codel, Founder, Eddie.com (live video streaming consultancy)
  • Alden Fertig, Senior Director of Product, Ustream
  • Jeff Frick, General Manager of theCube/SiliconANGLE Media
  • David Martin, Advanced Solutions Architect, Intuit

Each panelist will share ideas, useful advice and guidance, along with a host of resources, that will help make your video strategy a resounding success.

Crafting Successful Video Broadcasts kicks off Thursday, August 6 at 11 a.m. PT. Click here to reserve your spot today!

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.

Ustream CEO Brad Hunstable will moderate a panel of broadcasting experts.

On The Wings of Eagles

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I’m saddened this week, along with so many of my colleagues, by the loss of a popular and pioneering member of the Ustream community.  Bob Anderson, founder of the Raptor Resource Project and creator of the Decorah eagle cam, passed away yesterday after an illness.  I met Bob almost eight years ago as he explored how to bring global attention to his cause.  He shared his vision on how he wanted to use our video streaming platform to help generate awareness for bird conservation.  Over the years, I developed a close personal relationship with him and had tremendous respect for the man and his work.  His passion for raptors and bird conservation was contagious.

Bob pushed the technological edge to educate and inspire millions around the globe. His partnership with Ustream began in 2008, 10 years after Bob’s first birdcam “Mae’s Internest birdcam” was launched to capture images of ospreys, kestrels, owls and eagles for the world.  Ultimately, Bob’s Decorah Eagle Cam became the most popular live stream of all time with over 324 million views.  He brought this American icon closer to us than ever before.  From live scenes of a mother using her brood patch to warm her eggs while buried deep in the snow to “pipping” to watching these young hatchlings grow and mature — these were annual journeys which millions followed and experienced together in real time.

Bob visited the Ustream offices numerous times and we hosted him at an annual company meeting in the past.  He will be sorely missed.  Our heartfelt condolences go out to his family, Amy Ries and the Raptor Resource Project family, and the Eagle cam community.

Bob, you will be missed by millions.  Thank you for bringing us all “On The Wings of Eagles.”

Brad

Bob Anderson with Ustream founders at Ustream company meeting.

Bob Anderson with Ustream founders at Ustream company meeting.

Mobile Live Broadcasting For All…by Ustream

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Over the past five years, Ustream went from a lone pioneer in the mobile live video space to the leader in an industry that became a cultural phenomena. Live video broadcast from, and to, mobile devices is literally changing the way people and companies communicate.

Last year alone, Ustream delivered over 75 million mobile live broadcasts, making it the most powerful, robust and scalable mobile live video platform in the world.  Now everyone has a satellite truck in his or her pocket.

Recently, a couple startups have generated a lot of attention around the idea that consumers can share live video on Twitter, leading to speculation that this capability might lead to new behaviors in content sharing for both consumers and companies. We wholeheartedly agree. In fact, we’ve been enabling the changing communications tide for some time:

  • Beginning 2010 and into 2011, more than 5 million viewed the Arab Spring democratic uprisings,
  • In 2011, 50 million viewers witnessed and communicated via Ustream during the Japan earthquake,
  • In 2011, a single citizen broadcast the Occupy Movement for 48 hours to more than 2 million viewers, earning him Time Magazine’s Person of the Year,
  • In 2012, anti-Putin protests broadcast to more than 8 million viewers caused Russia to attack Ustream, and
  • In 2014, citizens of Ukraine broadcast the uprising there to more than 10 million viewers.

To meet the needs of companies who want to leverage this behavior shift, we built a powerful set of APIs that allow anyone to create applications that stream live video from mobile devices.

Very soon, we’ll be announcing an addition to our APIs that makes it trivially easy for anyone to create countless variations on the Meerkat concept to leverage mobile devices and live video to communicate in new and creative ways, while leveraging social networks, like Twitter and Facebook, to share their messages.

To accelerate the development of these applications, Ustream is opening its live mobile broadcasting SDK and APIs to the public. Previously available only to Ustream internal developers, the SDK will allow any company to build a Meerkat-like or other creative live video solution and leverage Ustream’s live video platform for immediate scalability. The APIs and SDK will be free for developers to use to create and test their applications.

Soon, any company will be able use Ustream’s simple SDK to harness the communication power of live video, the ubiquity of mobile devices and the unmatched scalability of Ustream’s platform to market their brands or even communicate corporate direction internally. By bringing to market the ability to ‘build your own’ mobile streaming app, communications from brands, media companies and consumers can co-mingle for the ultimate streaming content experience. Whether it’s sports fans in the stands at a NASCAR race, participants in a triathlon streaming from a GoPro, or attendees at a major keynote at a trade show, more than ever brands and media companies will be able to share live experiences from the viewpoint of the consumer.

In addition to basic video sharing, Ustream is adding powerful enterprise class features like security, eCDN and SSO to deliver true business-ready capabilities. At Ustream, we believe that all companies will be media companies. Our goal is to help them unlock their creative potential with live video.

Developers interested in early access to the SDK should visit our landing page: http://www.ustream.tv/platform/live-broadcasting-sdk

Ustream CEO to Speak at IBM InterConnect 2015

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Ustream CEO Brad Hunstable will appear on stage at two sessions during IBM InterConnect 2015: The Premier Cloud & Mobile Conference.

Thousands will gather next week at the MGM Grand & Mandalay Bay in Las Vegas for the event, which features more than 1,500 technical sessions, 42 tracks, 8 streams, 3 general sessions, hundreds of hands-on labs and certification opportunities, and unlimited peer networking.

On Monday, February 23, Hunstable will take the stage as part of the IBM SmartCamp Global Finals to share his insights on entrepreneurship. The session begins at 4:40 p.m. in Room 312/317 of the MGM Conference Center, Level 3. Sandy Carter, General Manager, Cloud Ecosystem Development, IBM Corporation, will introduce Hunstable and pose a series of questions about his journey as an entrepreneur.

On Tuesday, Hunstable will appear on the influencer panel for “When Big Data Met Cloud.” The session begins at 11 a.m. in the Cloud Theater, inside the Solution EXPO in Mandalay Bay, Shorelines A/B (Level 2). The panel will discuss a series of questions about how organizations are leveraging the cloud for big data, including:

  • Are organizations using cloud and big data to their full potential?
  • What challenges persist in harnessing the power of cloud for big data?
  • How has the relationship between cloud and big data evolved over the last few years, and where is it headed?
  • Would all enterprises benefit from tapping the cloud for big data, and what are the criteria for an organization knowing whether it’s right for them?

All attendees are encouraged to live-tweet from the sessions using the hashtag #IBMInterConnect and to tag @bhunstable.

A selection of IBM InterConnect sessions will be live streamed via the Ustream platform by SiliconANGLE.  To check out the live streams, click here.

 

Engage! Using Live Streaming Video to Build Employee Involvement

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Researchers from Deloitte recently asked more than 2,500 business and HR leaders to rate the urgency of numerous business issues, ranging from workforce capability to diversity and inclusion. No less than 79 percent of respondents rated the issue of employee retention and engagement as “urgent” or “important.”

And how are they doing on that front? Not so great, according to a separate survey by Gallup:

An alarming 70% of American workers are not showing up to work committed to delivering their best performance, and this has serious implications for the bottom line of individual companies and the U.S. economy as a whole.

What’s a CEO to do?

Smart leaders are realizing that, if employees are going to be engaged in their work, they need a direct line to top management. From the mailroom to the boardroom, employees need to know the organization’s mission, they need to know what success looks like, and they need to know that management cares — and they don’t want to read about it in an email.

That’s where live streaming video comes in.

Live streaming video offers employees real-time engagement with top leadership, whether those leaders are delivering prepared presentations or answering questions off the cuff at a virtual town hall. It builds a personal bridge that can fuel a whole new attitude toward the organization and the employee’s role within it.

Take a look at what Ustream client Zuora did when its employee base grew to span across nine time zones. By taking the company’s weekly meetings online via live video, Founder & CEO Tien Tzuo was able to bring Zuora’s workforce “under one virtual roof,” where employees could interact and ask questions in real time. “Ustream has been a big part of helping us keep that small company feel,” says Tzuo. “[It] allows us to create a really rich, interactive experience.”

How can live streaming video help you create a more engaged workforce? Learn more from by registering for our webinar “Business Use Cases for Live Video Streaming” here.

Webinar: Live Video Boosts Sales, Marketing, Media Presence

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On Thursday, January 22nd, Ustream CEO Brad Hunstable and Steve Vonder Haar, Senior Analyst at Wainhouse Research, will co-present The Burgeoning Set of Use Cases for Live Video Streaming,” a live webinar highlighting enterprise uses of live streaming video beyond internal presentations.

According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.

Companies Deployed One-to-Many Online Video for Specified Application

One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.

Other case studies to be presented will feature

  • “This Week in Technology” (TWiT), which has built a media brand around live streaming video
  • iStrategy Labs, which leverages video to promote marketing interaction
  • Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
  • Zuora, which uses live video to keep employees connected across nine time zones

The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit http://www.ustream.tv/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw

CES 2014 Live: How Top Brands in Tech are Ustreaming to a Global Audience

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Lights, Camera, Ustream!

Thanks to live technology, viewers around the globe have a virtual seat at CES 2014 in Las Vegas. Providing a professional broadcast environment, premium content can now be pushed to any screen across various smart devices. The CES experience can now be showcased in a cost effective way; eliminating expensive satellite trucks with seamless integration of high encoding, switching equipment and all-in-one production systems. Let’s take a look at these professional live streams by tech powerhouses Sony,TechCrunch and Samsung are taking the wow factor to a whole new level in real time.

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Weekly Events Calendar 12/5

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The Black Keys Live in NYC
Monday, December 5 at 6pm PT/9pm ET
Fresh off their Saturday Night Live performance, the Black Keys are going live from Webster Hall in NYC with MTV’s The Hive to perform new and classic material for the Ustream audience! [clear here]New Years Eve Movie Red Carpet Monday, December 5 at 6pm PT/9pm ET
With a cast that includes Robert De Niro, Jon Bon Jovi, Ludacris, Ashton Kutcher, Lea Michele, and too many others to name, New Years Eve is sure to be one of the best films of the holiday season. See the all-star cast walk the red carpet during the film’s premiere LIVE on Ustream! [clear here]Mally Beauty Holiday Special
Wednesday, December 7 at 5pm PT/8pm ET
Makeup guru and Ustream regular Mally Roncal will show you how to achieve the perfect holiday makeup looks using products from her own line. [clear here]

30 Seconds to Mars PPV Concert
Wednesday, December 7 at 6pm PT/9pm ET
Epic news: 30 Seconds to Mars are going live for a worldwide PPV concert powered by Ustream! Join them as they play their record-breaking 300th show for “This is War.” [clear here]

Gamespot/Umloud: Child’s Play Charity at DNA Lounge
Thursday, December 8 at 6:30am PT/9:30am ET
Ümloud! is the can’t-miss gaming event of the holiday season! Held every December in San Francisco, it’s a night to remember where gamers gather to rawk and to benefit Child’s Play Charity. [clear here]

VH1 Basketball Wives Photo Shoot Live from Miami
Thursday, December 8 at 7:45am PT/11:45am ET
The ladies will be live on Ustream during a photo shoot in Miami! That means Wacky Jackie, Shaunie O’Neal, Evelyn Lozada, Tami Roman, and all the rest of the cast will have to play nice for at least an hour. Should be interesting… [clear here]

Dogcatemy Rescue Awards with Cesar Milan
Thursday, December 8 at 6pm PT/9pm ET
You are cordially invited to attend the 2011 DogCatemy Rescue Awards, a red carpet event that will benefit the Animal League’s life-saving mission to rescue, nurture, and adopt nearly 20,000 animals into loving homes each year. Watch Cesar Milan present the $10,000 Check to the winning school of the Mutt-i-grees® America Adopts PSA contest. [clear here]

Tech Wildcatters Conference
Tuesday, December 6 at 11am PT/2pm ET
Check out the hottest tech startups at Tech Wildcatters Fall 2011 Pitch Day and hear from Ustream CEO and Co-Founder, Brad Hunstable, on how he helped build the largest live streaming service on the web. [clear here]

Le Web
Tuesday-Friday See full schedule
LeWeb brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press & bloggers gather for 3 days in Paris to focus on the key issues and opportunities in the web marketplace.  [clear here]

UFC 140 Evans vs Davis Presser, Pre-Presser, and Weigh-Ins
Wednesday-Saturday
Kick off UFC 140 with the usual suite of free pre-events, including the Pre-presser and official weigh ins. Then tune in for the fight on Saturday to see Jon “Bones” Jones take on Lyoto “The Dragon” Machida. [clear here]

King of the Ring V – Resurrection Roy Jones Jr. vs Max Alexander
Saturday, December 10 at 4pm PT/7pm ET
Boxing Legend Roy Jones, Jr. is back in the ring this Saturday as he fights Max Alexander for the UBO Intercontinental Crusierweight Title Fight! Catch the official weigh-in and a live chat with Roy Jones himself on Friday at 11am PT/2pm ET. [clear here]

SAFF Cup Matches

The SAFF Championship continues this week, with semi-finals and finals kicking off this weekend. Check the channel for a full schedule and lineup.

 

 

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