Integrate Live Video Into Your Communication Strategy

Posted on by

integrate-top Seventy-two percent of executives prefer live video over on-demand video — But why? Let’s consider some of the appeal of live video vs. video-on-demand (VOD). Today’s socially-driven world craves instant gratification — and there’s nothing more instant than live. Live events bring together a community of engaged viewers that are all sharing the same experience, at the same time. There’s no delay, there’s no spoiler from social media, and you can be anywhere in the world. Don’t get me wrong — VOD is great and we cannot live without it — but there’s something special about experiencing events live. It’s something we all have experienced for decades on a consumer (and mostly physical) level, but technology has helped bridge that gap. Businesses have taken notice and are now adding live video into their marketing tool kits. Forward-thinking companies are harnessing the power of live video for a variety of uses, including: Continue reading

TCP Engines brings Ustream increased video quality and reduced buffering

Posted on by

Today we announced a partnership with TCP Engines, the leading supplier of TCP optimization solutions, as we are now taking advantage of the company’s TCP-MAX solution for streaming optimization. Our Ustream Cloud Platform is built on a proprietary technology stack: Ustream Content Delivery Network (UCDN), Ustream Media Server (UMS) and Ustream TCP Congestion Control Algorithm (UTCP). TCP Engines is at the core of the TCP Congestion Control Algorithm. TCP Engines congestion control solutions effectively unclog networks and find more bits to deliver to consumers, increasing the video quality and experience for consumers.

TCP_MAX
Arpad Kun, our director of network operations, provides his take:

The TCP Engines solutions help us further differentiate the Ustream platform.  After benchmarking against all known TCP solutions in the market, we found the TCP Engines solution to deliver the greatest benefit for our platform, publishers and users.  TCP Engines delivers over 50% increased throughput over Bic, and over 285% increased throughput than htcp.  Further, by reducing buffers ratios to 1.6% and increasing video quality, we are able to offer a more compelling service.

Read the full release via PRNewswire: http://www.prnewswire.com/news-releases/tcp-engines-brings-ustream-increased-video-quality-and-reduced-buffering-by-licensing-tcp-engines-tcp-max-solution-for-streaming-optimization-259032911.html

Visit TCP Engines: http://www.tcpengines.com/

#NoSlowLane

Posted on by

NetNeutralitySeven years ago, my co-founders and I started Ustream with a mission to bring live video technology to anyone with an internet connection. Last year, our users crossed the 2 billion viewer-hour mark, and we’re incredibly proud of the open platform we’ve built. This activity can be largely attributed to net neutrality, which has been facing scrutiny from the FCC.

Alongside 100+ companies including Google, Netflix, and Facebook, and with the support of Engine Advocacy, we’ve sent this letter to the FCC, which is certainly creating well-deserved waves: http://engine.is/wp-content/uploads/Company-Sign-On-Letter.pdf

Help us preserve a free and open internet and please share this with your friends and colleagues. #NoSlowLane

Learn from the Best – Visit a Meetup!

Posted on by

Blogs_Thursday

Companies working with cutting-edge technologies have to keep up with the ever-changing software landscape. It is a key to continuously improve products with new features and enhancements as to have an outstanding team within the fast-moving technology.

Tech meetups are a great way to learn or dispense your knowledge to a community that shares your interests, as well to keep connected experts and companies inside the industry.

10170927_10202987560844326_1060774508252035332_n

Continue reading

Ustream for Change Embraces Luz Para Venezuela

Posted on by

When we launched Ustream for Change two months ago, we were overwhelmed with the positive response we received toward the cause. Citizen journalism had been at the core of the Ustream platform since the beginning, so creating a formalized program to educate and enable anyone who wanted to use live video for social change with the tools to do so, seemed like the next logical step.

After sifting through more than 170 applications, we are proud to announce that Miami-based non-profit Luz Para Venezuela (Light for Venezuela), will be our first member voted in by our internal committee.

Luz Para Venezuela’s Ustream Channel: http://www.ustream.tv/luzparavenezuela

Luz Para Venezuela protest

Ustream for Change was created to advance Ustream’s mission to empower businesses and societies to be more transparent and productive through the innovative use of live video.  Luz Para Venezuela demonstrates our mission by committing to provide real, un-edited coverage from the situation in Venezuela where the government has chosen to censor local and international media from broadcasting protests and civil unrest as it spreads across the country.


Live streaming video by Ustream

 

Learn more about our exciting new program HERE, or read our press release HERE.

Mobile And Video — The New Power Couple

Posted on by

Far too often today content we come across contains an overdose of hyperbole. Be it in the form of a headline and/or the content itself, we are constantly faced with exaggerations gone wild when it comes to the world of marketing, PR and news — particularly if the word mobile is added to the mix.

That being said, I am sure there are some out there who had visions of hyperbole dancing in their heads when they read the title of a recentBusiness Insider article, sponsored by Ooyala: “We Are Entering The Golden Age Of Mobile Video.”

Usually such lofty praise of “golden age” is reserved for the truly special and monumental type of announcements and pronouncements, right?

Read more from Ustream CEO and Founder, Brad Hunstable, on Medium

Ustream Brings Video to IBM Cloud

Posted on by

IBMCloud

Starting today, enterprises can now access hundreds of IBM and Business Partner services across their new IBM Cloud Marketplace. Ustream, the world’s most scalable and social live video platform, is the only video service in this exciting launch.

In the last 18 months, we’ve seen a significant rise in enterprise customers, as they’re implementing a variety of programs and using live video as another marketing channel. Fundamentally, we believe it’s the most engaging way that businesses can communicate externally and internally, and we expect continued live video adoption in the next three years. Since the start of the year, we’ve powered more than 5 million streams, and the numbers keep climbing.

Learn more and try it out HERE

Ustream’s powerful cloud solutions help thousands of businesses communicate more effectively — whether you’re looking to attract a larger audience for your press conference, increase engagement for internal Town Hall meetings, or generate sales leads through interactive webinars — we offer a number of solutions to help broadcasters be more successful: http://www.ustream.tv/information/solutions

Overview

  • Upload and manage videos – Upload and store videos on Ustream’s powerful platform.
  • Embed videos - Easily embed your player and brand the experience with logos and custom colors.
  • Live viewer interaction - Leverage the power of live and interact with your viewers in real-time.
  • API Access - Manage the Ustream player directly through your app.

Get Started on Ustream Video Tutorial

Video streaming by Ustream

Links

IBM Cloud Free-Trial: http://ibmcloud.ustream.tv/

Ustream on IBM Cloud Marketplace: https://marketplace.ibmcloud.com/apps/778#!overview

Download “Gauging Viewership Trends in Live Online Video Business Communications,” by Wainhouse Research: http://www.ustream.tv/lp/wainhouseblog

Craft Conference 2014 has kicked off in Budapest

Posted on by

Blogs_Thursday
Ustream and Prezi host Craft Conference 2014 at Budapest’s brand new event venue, “Balna” (Whale). The state-of-the-art convention center welcomes 900 conference guests from all over the world.

SZY_7590
“Our goal was to create an event where any type of developers, team leaders, agile coaches, engineering managers, executives/founders, UX/product people etc. could learn a lot, and we believe we were able to convince a really unique speaker lineup to achieve this goal,” said Gergely Hodicska, chief organizer from Ustream.

SZY_7249
The conference has three pillars: Continue reading

Join Us LIVE on Thu: Multichannel Live Video Engagement Strategies to Gain New Customers

Posted on by

Considering adding live video to your marketing playbook? Live video can help you better engage with and build deeper relationships with your audience. But it doesn’t stop there — many brands are now using live video to create excitement, exclusivity, clicks, and conversions. By incorporating live video with social interaction via multiple channels into their content and campaign management strategies, companies are taking customer engagement to the next levels.

Ustream VP of Marketing, David Gibbons, will be joined by Andrew Gaffney (Editor, Demand Gen Report) and DJ Saul (CMO, iStrategyLabs) in this interactive webinar.

Attendees will learn how to:

  • Create an interactive social experience using live video
  • Improve conversion rates using a multi-channel live video strategy
  • Engage customers via their favorite channel whether online or mobile

Sign up now: http://www.ustream.tv/lp/dgru_april

Interested in more? Download our white paper from Wainhouse Research about business communications trends and projections over the next three years.

Need a break? We’ll keep your room just as you left it!

Posted on by

Blogs_Thursday

Introducing the new Paused Pro Subscription feature

Ok, so you got to the point where you are unsure whether you want to continue with your Pro Broadcasting plan. We understand. We can give you some space. But why start over from scratch when you realize that you do need some Ustream in your life?

On Wednesday, April 16 the Ustream development team released the Pause Subscription Feature for Pro broadcasting package users.

Continue reading