As of Thursday afternoon, the recording had more than 130,000 views. The integrated live Twitter feed has enabled viewers to comment on and share the developments in real time.
More citizens are taking a journalistic turn and broadcasting live breaking news via social channels. Just last year, three Ukrainians captured the attention of more than 50 million viewers with their coverage of the Kiev protests via their Ustream channel.
In 2014 alone, Ustream hosted more than 75 million broadcast sessions, and our mobile app — a vital tool for citizen journalists — has been downloaded more than 15 million times since it was introduced.
The days of waiting for the evening news to catch up on events are long since past, and citizen journalists are playing an ever-larger role in bringing events as they happen to a worldwide audience. Before a news station has time to deploy a crew, citizen journalists on the scene have already broadcast that live action to viewers across the globe.
You’ll find more broadcast coverage and chatter on Twitter using the hashtags #ferguson and #Ustream.
Did you know that, according to a recent Gallup survey, 70 percent of all American workers are either not engaged or actively disengaged from their jobs?
It’s not just a morale issue. Employee engagement is having an impact on their employers’ bottom line, with the cost of disengaged employees accounting for $450–$550 billion in annual losses of productivity each year.
To reduce the growing challenges associated with disengagement in the workplace, executives are looking for a new, more impactful means of connecting with employees … and finding it in live streaming video.
Live video offers a tool for improving internal communication and driving higher levels of engagement. By broadcasting town halls and other events, senior management can communicate more clearly, more consistently and across all areas of the organization. Employees have opportunities to interact directly with executives in real time, which helps them better understand the company’s mission and to “get on board” with leadership’s vision.
To explore the benefits of live video in building an engaged workforce, Ustream is presenting a live webinar, Improve Employee Engagement Through Live Video, on Thursday, March 19 at 11 a.m. PDT. Webinar host David Gibbons, VP of Marketing at Ustream, will present a series of compelling reasons to integrate video into your employee communication strategy and highlight case studies about companies who are doing just that — with impressive results.
Join us on March 19 to find out how live streaming video can help you break the cycle of detachment and build a more engaged workforce. Grab your spot today!
Starting on March 13, Austin, Texas will host thousands of interactive professionals from around the world when the South by Southwest (SXSW) Interactive Festival 2015 kicks off.
Online video will take center stage at several SXSW 2015 sessions, including
Netflix Shares a Decade of A/B Test Learning, Saturday, March 14, 9:30 a.m., JW Marriott, Salon D
Hyper-Reality TV and Online Video Are a Perfect Fit, Saturday, March 14, 9:30 a.m., Austin Convention Center, Room 18ABCD
Cultural Connections: TV, Digital and the New Mainstream, Tuesday, March 17, 5 p.m., Austin Convention Center, Ballroom E
Storming The Gates of the Digital Frontier, Monday, March 16, 12:30 p.m., Austin Convention Center, Room 18ABCD
Behind the Blue Screen: Video Stories from Iran, Monday, March 16, 3:30 p.m., Austin Convention Center, Austin Suite
At this year’s event, Ustream co-founder and CTO Gyula Fehér will take part in the panel for Made in Budapest: Half the Cost and a Day Ahead on Saturday, March 14 at 5 p.m. at the Hilton Austin Downtown. The panel will explore how Ustream and other companies couple the power of American sales and marketing with smart and affordable European engineers and designers.
A Ustream channel broadcasting from a certain livecam in Decorah, Iowa has become the latest Internet video sensation. In fact, it is possibly the most popular live video of all time with more than 309 million views and 94,000 subscribers.
The camera, operated by the Raptor Research Project, is located above a bald eagle nest, and last Wednesday night it captured the mother eagle laying her first egg of 2015. By Thursday morning, the channel has racked up an additional 181,000 views.
The Decorah eagles aren’t the only feathered friends building a worldwide audience on Ustream. The OKC Great Horned Owl-Cam channel broadcasts live from a second-story planter ledge at a home in Oklahoma City, where a family of Great Horned Owls made its home in 2012. Now in “Season 4,” the channel has more than 9,000 subscribers and has amassed more than 5.7 million views worldwide.
While these windows into nature are always appealing to a broad audience, they are also a testimonial to the power of live video. Live video is a powerful, tool engaging people with emotional content. Yet, it enables the broadcaster to reach a much larger audience than would ever be possible in-person at a live event. That’s why live video as a communications tool is gaining traction in the enterprise and being used to share exciting corporate events like conferences, product launches, shareholder meetings, executive presentations, trainings, and more.
Here are a couple of tweets you can use if you’d like to share this exciting event with others:
Ustream CEO Brad Hunstable will appear on stage at two sessions during IBM InterConnect 2015: The Premier Cloud & Mobile Conference.
Thousands will gather next week at the MGM Grand & Mandalay Bay in Las Vegas for the event, which features more than 1,500 technical sessions, 42 tracks, 8 streams, 3 general sessions, hundreds of hands-on labs and certification opportunities, and unlimited peer networking.
On Monday, February 23, Hunstable will take the stage as part of the IBM SmartCamp Global Finals to share his insights on entrepreneurship. The session begins at 4:40 p.m. in Room 312/317 of the MGM Conference Center, Level 3. Sandy Carter, General Manager, Cloud Ecosystem Development, IBM Corporation, will introduce Hunstable and pose a series of questions about his journey as an entrepreneur.
On Tuesday, Hunstable will appear on the influencer panel for “When Big Data Met Cloud.” The session begins at 11 a.m. in the Cloud Theater, inside the Solution EXPO in Mandalay Bay, Shorelines A/B (Level 2). The panel will discuss a series of questions about how organizations are leveraging the cloud for big data, including:
Are organizations using cloud and big data to their full potential?
What challenges persist in harnessing the power of cloud for big data?
How has the relationship between cloud and big data evolved over the last few years, and where is it headed?
Would all enterprises benefit from tapping the cloud for big data, and what are the criteria for an organization knowing whether it’s right for them?
All attendees are encouraged to live-tweet from the sessions using the hashtag #IBMInterConnect and to tag @bhunstable.
A selection of IBM InterConnect sessions will be live streamed via the Ustream platform by SiliconANGLE. To check out the live streams, click here.
When the nation’s top dogs take center stage next week at the Westminster Kennel Club Dog Show, viewers around the world will enjoy the event live via Ustream.
Dating back to 1877, the Westminster show is the second–longest continuously held sporting event in the United States, behind only the Kentucky Derby. Despite the WKC’s roots in the 19th century, it has embraced modern, high-tech communications with Ustream live video streaming to bring the action and emotions to viewers around the globe.
On Monday, February 16, beginning at 8 p.m. EST, the hound, toy, non-sporting and herding groups will be in the spotlight. On Tuesday, beginning at 7:30 p.m. EST, viewers will enjoy the sporting, working and terrier groups … and the highly anticipated Best in Show announcement!
Of course, the event entails far more action than can be captured on a single channel. That’s why the Westminster Kennel Club has dedicated 8 Ustream channels to bring you live action from every single ring, plus a live Twitter feed tracking the hashtag #WKCDogShow.
Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further.
In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive presentations” top the list in terms of the most common one-to-many video applications, coming in at 51% and 47%, respectively. Take a closer look at other responses that scored 40% or higher and you may find some surprises, including
Corporate branding and advertising
Trade show presentation
% of Enterprises Deploying Various One-to-Many Video Applications
The report goes on to present three case studies — CreativeLive, iStrategyLabs, and This Week in Tech (TWiT.tv) — each of which demonstrates that “live online business video is emerging as a viable alternative for a wide array of corporate communications uses.”
On Sunday, February 1, millions of viewers will tune in to enjoy the Super Bowl and the surrounding interviews, reports, highlights and analysis. As you know, more and more of that video content is going online.
For example, NBCUniversal has announced that it will offer “Super Stream Sunday,” live-streaming 11 continuous hours of content related to the Super Bowl. And, many fans of the Seattle Seahawks are already familiar with the team’s popular Ustream channel, which boasts more than 3,000 subscribers and over 1.2 million views. What they may not know is that the Seahawks organization also uses Ustream for internal communications and live-streaming press conferences.
Another client unrelated to football for most of the season, uses their Ustream channel to broadcast football practice sessions for their ‘athletes.’ Yes, for those who prefer their running backs with four legs, Animal Planet will be live-streaming pre-game practice for the Puppy Bowl at http://www.apl.tv/puppy-bowl.htm starting Friday. In this annual favorite, puppies of all breeds take to a miniature field to “play in a winning combination of terrier tackles, touchdowns, puppy penalties, fumbles and Fido first downs.”
Researchers from Deloitte recently asked more than 2,500 business and HR leaders to rate the urgency of numerous business issues, ranging from workforce capability to diversity and inclusion. No less than 79 percent of respondents rated the issue of employee retention and engagement as “urgent” or “important.”
An alarming 70% of American workers are not showing up to work committed to delivering their best performance, and this has serious implications for the bottom line of individual companies and the U.S. economy as a whole.
What’s a CEO to do?
Smart leaders are realizing that, if employees are going to be engaged in their work, they need a direct line to top management. From the mailroom to the boardroom, employees need to know the organization’s mission, they need to know what success looks like, and they need to know that management cares — and they don’t want to read about it in an email.
That’s where live streaming video comes in.
Live streaming video offers employees real-time engagement with top leadership, whether those leaders are delivering prepared presentations or answering questions off the cuff at a virtual town hall. It builds a personal bridge that can fuel a whole new attitude toward the organization and the employee’s role within it.
Take a look at what Ustream client Zuora did when its employee base grew to span across nine time zones. By taking the company’s weekly meetings online via live video, Founder & CEO Tien Tzuo was able to bring Zuora’s workforce “under one virtual roof,” where employees could interact and ask questions in real time. “Ustream has been a big part of helping us keep that small company feel,” says Tzuo. “[It] allows us to create a really rich, interactive experience.”
How can live streaming video help you create a more engaged workforce? Learn more from by registering for our webinar “Business Use Cases for Live Video Streaming” here.
According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.
One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.
Other case studies to be presented will feature
“This Week in Technology” (TWiT), which has built a media brand around live streaming video
iStrategy Labs, which leverages video to promote marketing interaction
Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
Zuora, which uses live video to keep employees connected across nine time zones
The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit http://www.ustream.tv/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw