Sharing Hope Through Live Streaming Video

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Climate Reality Pic

Sure, we’ve all heard the bad news about climate change: it’s here, it’s huge, it’s devastating, and it’s not going away anytime soon.

Ever wonder whether there’s any good news around this global phenomenon?

Well, there is. On September 16–17, 2014, the Climate Reality Project broadcasted live streaming video on Ustream for 24 hours straight, sharing 24 reasons to be hopeful about the future of our planet. 24 Reasons for Hope is the fourth event in the Project’s annual 24 Hours of Reality series dedicated to sparking action on the issue of climate change.

Each hour of the event, hosted on the Climate Reality Channel, focused on a different reason to be hopeful about our future and encompassed presentations from Project Chairman Al Gore, town-hall meetings, musical performances from acts such as Linkin Park and Jack Johnson, and other features. Among the 24 reasons presented were:

  • Renewables are growing in use and getting cheaper all the time. (Hour 1)
  • Remarkable progress is being made in energy storage. (Hour 11)
  • Key financial institutions are realizing that dirty energy is a bad investment (Hour 21).

The 24 Reasons for Hope channel on Ustream drew more than 16 million views — 8 million unique views — in countries around the globe.

To learn more about the event and to access recordings from the live video stream, visit 24hoursofreality.org.

Live Video Content Marketing Kit

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As a marketer, communicator, brand or events manager, you need to engage massive, global audiences, deepen relationships with customers, and bring communities together to share information. With the power of LIVE video you can heighten brand awareness, reach a broader audience in real-time, and drive marketing results that you never thought possible. Get started by downloading your free Live Video Content Marketing kit which includes:

· The Evolving Role of Live Online Video – Wainhouse report that found product launches as the number one use case for live video by businesses.

· Viewership Trends in Live Online Video – by the Numbers –Wainhouse infographic that shows how live online video is trending with technology companies taking the lead.

· Streaming Your Way to Marketing Success – In conjunction with DemandGenReport editor, Andrew Gaffney, this On-Demand webinar discusses how live video is used to drive marketing communications internally, externally, and everything in between.

· Every Company is a Media Producer – SiliconAngle interview with Ustream CEO, Brad Hunstable where he states that some companies are producing more video than Hollywood!

Download your Live Video Content Marketing kit here.

Quick Tips For PR Pros To Leverage Live Video

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Presenter

Public relations professionals are constantly searching out new methods for spreading a thought leadership message about a product, making a large company announcement, or launching a new product. With all of the different outlets available to reach your audience, live video creates a sense of urgency around your message to boost a product launch or company announcement to the next level.

1. Determine your use case for live video

Deciding on the most appropriate use for live video is always the most difficult part. Whether you’re launching a new product, having a Q&A session, streaming a conference or using live video internally; determining your use case for live video will help you establish goals, outline a strategy and decide what equipment you need.

2. Figure out who your audience is 

If your CEO doesn’t feel comfortable making an announcement to a large audience on live video, utilizing live video for internal communication such as town halls or company announcements is a nice alternative. The live aspect gives employees the opportunity to ask questions via the social stream in real time and help a global company feel more connected as a whole.

3. Test your broadcasting message

Grab your iPhone or Android device and test out your message. All it takes to go live on Ustream is to go to the app store and download the FREE Ustream Broadcaster app. When it’s finished downloading, simply open the app, create a Ustream channel, and press “Go Live”.

4. Invest in quality production equipment

Although the Ustream app is a great tool to utilize when you need to go I’ve fast, a qualify HD camera, microphone and lighting set up can make a world of difference to your broadcast quality. For a full list of recommended equipment, check out Ustream’s recommended equipment.

5. Practice, Practice, Practice!

Just like any recital or performance, there are always weeks of practice and rehearsals involved. Getting your spokesperson in front of a camera for a live event will not only ensure the success of the technology, but will also make them feel at ease when it’s time to go live. Just don’t let them pull a Michael Bay if something goes wrong!

Check out our whitepaper and learn more about how you can leverage live video for your internal communication strategy.

Meet Andy: Learn How Ustream Can Help Your Business Grow

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Here at Ustream, we live and breathe live video every day. In fact, we’ve powered more than two billion streams over the last seven years, and we’re here to help you harness the power of our technology. Businesses large and small can weave live video into their marketing playbooks, as it’s a cost-effective way to reach large, engaged audiences and ultimately cut through all the clutter out there.

Check out our new video below, and see how Andy’s Bags has transformed into a booming business with Ustream:

Broadcast live streaming video on Ustream

Ready to learn more? 

Learn more about Ustream’s live video solutions HERE

Download our white paper, Integrate Live Video Into Your Communication Strategy

Why Video Is the Real King

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Medium_VideoKing
If “content is king,” then video is the king of content. As if television and movies weren’t enough, almost 200M Americans (roughly 60% of the population) also watch online videos, and the average number of videos watched per person hovers somewhere north of a staggering 300 per month. As demand for video content has been increasing so fast in the last four years, advertisers have been scrambling to keep up. To give you an idea, online video ad spending in 2011 was $2B. In 2012, just a year later, it had grown to just shy of $3B. In 2013, that number grew again, this time reaching $4.1B. By 2016, online ad spending is expected to reach $8B. A study by Cisco predicts that by 2017, video will constitute 69% of all global consumer internet traffic. 

At face value, the reason for this growth in ad spending is simple: attention. But what drives attention in the first place? For starters… Read the full post on Medium: https://medium.com/@bhunstable/why-video-is-the-real-king-d975e2473f16

See our latest white paper from Wainhouse Research

Download “The Evolving Role of Live Online Video in Corporate Marketing”

THE INDIE MUSIC REVOLUTION!

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Today’s guest blog post comes from our friends at Indie Music Billboard, care of Bobby D in Costa Rica. His webcasts have focused on promoting, developing and inspiring human potential. He has empowered thousands of individuals from all walks of life in 50+ countries to achieve a life of freedom. Check out his Ustream channel

Indie 3-80

Rarely does any segment of the massive music industry garner as much excitement as Indie Musicians, Indie Radio Stations and Indie music lovers.

Sure we all love our favorite artists. Of course we swoon over their latest CD or single. Naturally we gravitate to listen to them. But, there is nowhere in the worldwide music industry that has the excitement and following as does the Indie Music genre.

Indie Music brings all three elements together, Artists, Radio stations and of course the music. Continue reading

Three Key Takeaways from “Live Video for Hiring, Firing, and Everything in Between”

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In case you missed our webinar today — Live Video for Hiring, Firing, and Everything in Between, featuring Brad Hunstable (Ustream Founder and CEO) and Steve Vonder Haar (Sr. Analyst, Wainhouse Research) — we’ve compiled together three key takeaways:

1. Ignorance is bliss — until you miss the boat 

The more you use live video, the more you realize the value it can have for your business. Consider how the more frequent users strongly agree with the statement below:
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