Video streaming as a business tool? Casey Zeman will show you how

Today’s guest blogger is Hanna Brooks Olsen, an Editorial and Marketing Specialist at creativeLIVE. In a previous life, she was a social media manager.

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At this point, most community managers have social media outlets like Twitter and Facebook nailed — but few businesses are using streaming video to build their audience and drive sales. Author and strategist Casey Zeman is out to change that.

In his upcoming three-day course on CreativeLive (free to watch while it airs live!), Casey will walk you through some of the basics of streaming video for business.

What you’ll learn:

  • Equipment basics that help make your videos better and your production smoother
  • Why streaming video communities matter (though, to be honest, you probably already know this) Continue reading
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Never lose track of your audience with Email Capture

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Have you heard the term ‘the money is in the list’?

The phrase describes the relationship between email lists and internet marketing success. Having a list of dedicated fans and clients is the single most important asset any business can have.

Check out this video to see how Ustream allows you to build your own list:

Continue reading

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Ustream is used for change: longson3000

As you may know, we recently launched a new philanthropic program, Ustream for Change. Since 2007, we’ve seen broadcasters around the world using Ustream as a means for transparency and communication. Most recently, we’ve seen a surge in streaming activity in Ukriane and Venezuela. Just this evening (in Taipei), one of our users began streaming, as students occupied the Legislative Yuan. Over 25k viewers are currently watching the events unfold, care of longson3000:

Live streaming video by Ustream

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Game of Thrones Fans: You Won’t Want to Miss This

GoT_FBLiveWe’ve all been anxiously waiting for Season 4 to kick off — and at Ustream, we’ve been hard at work with Facebook Live, to bring you an exclusive red carpet event tomorrow, in advance of the Game of Thrones NYC premiere. Join Emilia Clarke, Peter Dinklage, Maisie Williams, and more cast members at 6pm Eastern Time tomorrow.

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LiveAd – The Ultimate Game Changer for Advertisers

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The future of online video advertising is changing before our eyes, as advertisers seek technology solutions to reach consumers in more interactive and engaging ways. Video ads in general are even more successful when live content is included, in comparison to video-on-demand (VOD). Ustream, the leader in the live video space, introduced LiveAd last year, a game-changing advertising solution for brands and companies that fuses live video and traditional display advertising.

 


Live streaming video by Ustream

What is LiveAd? Continue reading

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Live Playlists Lets You “Go Live” Longer

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Ustream’s Live Playlists feature was launched last Spring by our Broadcaster Experience team, so that broadcasters could reuse previously recorded videos and schedule them to run as “live” content at specific times, or as continuous loops. The innovative feature is available in all Pro Broadcasting packages and allows you to provide instant content all the time, by filling you channel with linear programming. Reach audiences around the clock long after their transmission has ended!

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Ustream Collaborates with Verizon

Here at Ustream, we take pride in having the best streaming experience from mobile devices. Whether you’re capturing your child’s soccer game or breaking news, we make sure your special moments can be shared with friends and family across the globe.

That’s why we’re excited today to announce that we’ve collaborated with Verizon Wireless, America’s Largest and Most Reliable Wireless Network, to bring new features to our Android users. Verizon Wireless subscribers with participating Android devices will get their own Verizon channel with some great new features:  Continue reading

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Your Android Device Just Got Even More Powerful

At Ustream, we’re laser-focused on providing the best experience for our users. Mobile broadcasters are increasingly growing by the numbers, and today, we’ve released a major update to the Android user app.

What’s new for the global users?

  • Users can now manage their own recorded videos (edit title, edit description, edit privacy, play, delete, share)
  • They can also  title their broadcasts (as long as the channel is live)
  • Additionally — and most notably — users can broadcast in “high quality” (640×360, active by default) and “HD” (1280×720) on enabled devices

You may have noticed that we’ve also just partnered with Verizon Wireless Continue reading

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WE WON an AWWWard!

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We’re proud to announce that Ustream’s Annual Report of 2013 has been selected as the Site of the Day by the Awwwards.com jury.

But, what is Awwwards exactly, and why do we care about winning this award?

“The awards recognize the talent and effort of the best web designers, developers and agencies in the world. Their mission is to discover, recognize, and promote these talents and their efforts of creating a unique digital experiences that are useful, innovative, intuitive, and beautiful.” Continue reading

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What the Heck is Hackathon?

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Did you know that Facebook’s Like button was conceived as part of a hackathon? Or that Twitter and GroupMe both originated in hackathons? Yes, many great companies and ideas have been born on through these special events, and I’m proud to introduce that Ustream hosting our first internal hackathon this week.

But what the heck is a hackathon exactly and why is it important for companies?

Well, it can take many forms, but in a nutshell, Continue reading

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